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Craven
Capital
                                      Craven
                                      Capital



           Patient
           Capital
          Positioned                             Patient
          For Profit                             Capital
                                                Positioned
                                                For Profit




                       CRAVEN CAPITAL LLC
                       - Fortress Portfolio -

                        A Stable Strategy for Uncertain Times


                                   www.cravencapital.com        1
Craven
 Capital
                        Fortress Portfolio                                                          Executive Summary
                           Overview
            Patient
            Capital
           Positioned
                           Monumental uncertainty exists in the global marketplace and will continue.
           For Profit


                                  • Financial crisis, emanating from excess and easy credit in the early 2000s…
                                  • Morphed into a global banking crisis, which has…
                                  • Expanded into an ongoing sovereign debt crisis

                           The Uncomfortable Realities:

                           We are navigating through the most severe balance sheet recession since the Great Depression

                           The interventionist actions of policy makers have arguably made the situation worse, and the
                           possibility exists for a second, and possibly more serious, global credit crisis / economic recession

                           Market uncertainty will continue as developed nations deleverage debt and adjust to the most serious
                           demographic transition in the history of mankind

                           Given the backdrop of Lehman, AIG, Madoff, the Eurozone and, more recently, MF Global and PFGBest,
                           it is hard to know who to trust with your investment dollars.

                           Objective
                           Our objective is to provide target returns 5%+ over the 10-year Treasury’s “risk-free” rate (approximately
                           8%-12% net of fees), with low levels of comparative risk

                           Competitive Edge
                           We utilize a combination of strict stock selection / acquisition to generate above average dividend yield
                           while managing risk & enhancing return through the diligent use of call and put option trading

                           Depth of Investing Experience
                           Our management team has a combined 50+ years of portfolio management experience, including
                           security selection and asset allocation for private clients’ portfolios.


                                                                                                                                        2
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Craven
 Capital
                          Fortress Portfolio                                           Investment Philosophy


            Patient
            Capital
                                Expect the unexpected…know who you are dealing with
           Positioned
           For Profit
                                              and where your money is!

            We believe that:

               • Investors have lost faith in banks and other traditional asset managers

                                                   Fortress Portfolio
               • High-quality companies that pay dividends will be best positioned going forward both to survive
                        and thrive in an uncertain global environment

               • Portfolios must be adequately prepared and positioned to profit from heightened volatility forecast
                        for the immediate future   March 2012
               • A reliable custodial relationship is vital to ensure maximum security and protection of assets


             We are guided by core principles:

                • We have a fiduciary duty to treat you with respect and provide high-level service and civility while
                        protecting your assets with the utmost care

                • You cannot eat relative performance; therefore, we seek an absolute return on your investments


                                                                                                                         3
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 Capital
                        Fortress Portfolio                                           Methodology & Thinking
                          We look at the world & the markets from multiple levels, filtering the various and diverse
                                          inputs to ascertain the appropriate action going forward.
            Patient
            Capital
           Positioned
           For Profit




     It has been said that if you don’t                                                We believe that if you don’t know
    know where you’re going, you will                                                 where you are now, it’s impossible
    probably end up somewhere else…                                                   to even know where you are going!




                                                  Knowledge Refined                                                        4
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Craven
 Capital
                        Fortress Portfolio                                      Methodology & Thinking


            Patient
            Capital
           Positioned
                                   WE BELIEVE THAT WE ARE IN THE MIDST OF A SECULAR BEAR
           For Profit
                                              MARKET…SIMILAR TO THE 60s & 70s




                                 DURING TIMES LIKE THESE, THE ONLY CERTAINTY IS UNCERTAINTY…
                                               THE ONLY CONSTANT IS CHANGE!!!
                                                                                                         5
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 Capital
                        Fortress Portfolio                                       Methodology & Thinking


            Patient
            Capital
                                      THIS SECULAR BEAR MARKET COULD EXTEND FOR MOST,
           Positioned
           For Profit                          IF NOT ALL, OF THE CURRENT DECADE




                                                WHERE DO WE GO FROM HERE...?
                                      ONE THIS IS CERTAIN…MORE VOLATILITY IS INEVITABLE!
                                                                                                          6
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                        Fortress Portfolio                                     Methodology & Thinking


            Patient
                                              P/E RATIOS HAVE A WAY TO GO….DOWN
            Capital
           Positioned
           For Profit




                               PRICE / EARNINGS RATIOS WENT PARABOLIC IN THE LAST BULL MARKET
                                                        (1982 – 1999)

                                                                                                        7
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 Capital
                        Fortress Portfolio                                             Methodology & Thinking


            Patient
            Capital
           Positioned
                            IS IT REASONABLE TO ASSUME THAT PRICE / EARNINGS RATIOS MAY GO EQUALLY PARABOLIC…
           For Profit
                                                   IN REVERSE DURING THIS BEAR MARKET…




                                                                                            ????




                                      ESPECIALLY IN A “TRIPLE D” DEVELOPED WORLD….DOMINATED BY:
                                                            - DEBT DELEVERAGING -
                                                       - DESTRUCTIVE DEMOGRAPHICS -
                                                    - DOUBTFUL GOVERNMENT POLICIES -
                                                                                                                8
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 Capital
                        Fortress Portfolio                                                               Analysis & Timing


            Patient
            Capital

                                             From macro perspective to micro timing…
           Positioned
           For Profit




                                                           Is it any wonder that investors are rattled?



                                                                                         Graphs courtesy of Jeff Clark – S&A Short Report -




                                   Wall St. wants you to believe you can’t time the market…
                                                  when they do it all the time!
                                                                                                                                              9
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Craven
 Capital
                        Fortress Portfolio                                                         Analysis & Timing


            Patient
            Capital

                                       History may not repeat but it does tend to rhyme…
           Positioned
           For Profit




                                                               Short term technicals give reason
                                                                         for concern…




                                                                                  Graphs courtesy of Jeff Clark – S&A Short Report -




                            We pay very close attention to what is happening in and to the market…

                                                                                                                                       10
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Craven
 Capital
                        Fortress Portfolio                                                                  Analysis & Timing


            Patient
            Capital

                                  Investors are flocking to the perceived “safety” of Treasuries…
           Positioned
           For Profit




                                                                                       Potential
                                                                                       Blow Off
                                                                                        Top?




                                                        When the interest rate is effectively zero, how
                                                             much higher can Treasuries go?




                                                                                           Graphs courtesy of Jeff Clark – S&A Short Report -




                          …but does it make sense to lend your money to the greatest debtor in history for 10 years
                           to receive 1.5% when the published inflation is running at almost double that amount?
                                                                                                                                                11
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Craven
 Capital
                            Fortress Portfolio                                               Investment Philosophy


            Patient
                                      The Fortress Portfolio provides a sustainable
            Capital
           Positioned
           For Profit
                                            dividend flow, enhanced through
                                             prudent & timely option trading


           - Comprises 20 mega-cap “Fortress” stocks exhibiting the following general characteristics:


                        •
                        •
                                                 Fortress Portfolio
                              Dominate their marketplace
                              Derive consistent and reliable free cash flow
                        •     Have a long history of dependable and in many cases, increasing dividends
                        •     Are typically resistant to market shocks, defined as trading in a range of 20% +/-
                                                 March 2012
           - Manages risk by writing covered calls within the following parameters:


                        •     Target exercise price – 10 - 20% above prevailing market price (out of the money)
                        •     Premium income - averaging 2% or higher of the acquisition price
                        •     Frequency – 2x or more per calendar year, depending on market conditions


           - Enhances returns through harvesting additional option premium by selling unleveraged naked puts




                                                                                                                     12
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Craven
 Capital
                            Fortress Portfolio                                                   Investment Process

                                    Enhanced risk-adjusted returns rely upon a combination of
            Patient
            Capital
           Positioned
                                      stock selection, option writing and rigid sell discipline
           For Profit




           - Stock selection:

                        •     Screen for key group of 20-30 “Fortress” stocks
                        •     Formulate an ideal target price for each position
                        •                          Fortress Portfolio
                              Exercise discipline and patience by waiting for the market to provide the optimum buying opportunity


           - Options trading / risk management:
                                                   March 2012
                        •     Sell uncovered (naked) puts against target acquisition positions when market conditions dictate
                        •     Sell covered calls against portfolio positions to generate additional premium income
                        •     Employ stop losses (typically 20%) to provide downside market protection against severe downtown
                        •     Trade volatility index (VIX) opportunistically to enhance protection under extreme conditions


           - Sell discipline – positions to be held until:
                        •     We are called away
                        •     We are stopped out
                        •     We determine the position’s characteristics are no longer consistent with our “Fortress” stock
                              selection standards
                                                                                                                                13
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Craven
 Capital
                          Fortress Portfolio                                        Risk Management / Controls


              Patient
              Capital
             Positioned
             For Profit          Management of risk is a core priority




           • Position size:

           • Rebalancing:
                                               Fortress Portfolio
                                       Limited to 5% of portfolio

                                       As and when appropriate relative to position size

           • Stop Loss:               20% stop loss per position (non-market) based on acquisition price
                                      (may beMarch 2012 or tightened to <10% in extreme conditions)
                                             converted to trailing

           • Review / replace:         When characteristics are no longer consistent with “Fortress” standard




                                                                                                                 14
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Craven
 Capital
                           Fortress Portfolio                                          Covered Call Writing Explained


               Patient
               Capital
              Positioned
              For Profit




  The main option strategy used in our Fortress Portfolio is known as covered call writing. It is one of the best income
  generating strategies available in the market today. By selling covered calls, you get other investors to pay you up
  front for the right to buy your shares at a higher price. It is possible to generate income on each position as frequently
  as 2-4 times per year, especially in volatile markets like we have now. It is considered to be a conservative, low-risk
  strategy that can generate consistently high returns.

  In a nutshell, the strategy involves buying a stock and selling someone else the right to buy it from you at a
  higher price sometime in the future.

  Example:
  •        You buy 1,000 shares of Intel for $25 / share ($25,000)
  •        You sell me an option to buy the stock from you for $28 on or before January 19, 2013
  •        I pay you $.50 (50 cents) per share for the right to buy from you until 1/19/13
  •        I am hoping the stock will increase above $28.50 between now and then (to cover my option price and provide a profit)
           Scenario 1
  •        I am right and the stock increases to $29. I make $.50 per share ($29 - $28 + $.50 for the option)
  •        You make $3.50 per share ($28 - $25 + $.50) = 14% return in just over 6 months
  •        Including dividends received during that time ($.42) your total return is $3.92 per share = 15.7%
           Scenario 2
  •        I am wrong and the stock does not reach or exceed $28 before 1/19/13. I lose the $.50 per share option price
  •        You keep your stock and the $.50 / share for the option sold = 2% return in just over 6 months (approx. 4% per year)
  •        Including dividends received during that time ($.42) your total return is $.92 per share = 3.68% (approx. 7.36% per year)
  •        You continue to own the stock and are able to sell another set of options to generate additional return



                                          In both scenarios, you…the option seller…make a positive return                              15
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Craven
 Capital
                           Fortress Portfolio                                                 Naked Put Writing Explained


               Patient
               Capital
              Positioned
              For Profit




  A secondary strategy used in our Fortress Portfolio is known as naked put writing. Don’t worry, it is not as bad as it
  sounds. In fact, it can be a very powerful strategy during volatile times like now. By selling naked puts, you get other
  investors to pay you up front for the right to sell their shares to you at a certain price. It is considered to be an
  effective, low-risk strategy for generating income from cash positions, without actually owning (that is, being “naked”)
  the stock.

  In a nutshell, the strategy involves collecting money now in return for giving someone the right to sell you
  their stock at a certain price sometime in the future.
  Example:
  •        I bought 1,000 shares of Intel for $20 / share ($20,000) during 2011. It is now trading at $25.
  •        I want to protect myself from the stock falling below my acquisition price of $20
  •        You sell me an option that entitles me to sell you my stock (put it to you) for $21 on or before January 19, 2013
  •        I pay you $.70 (70 cents) per share for that right as “insurance” to cover me in the event my stock falls in value below $21
  •        You are happy to own Intel at any price below $21
           Scenario 1
  •        I am right and the stock decreases to $20. I paid you $.70 and sold to you for $21 so my gain is $.30 / share
  •        You are obligated to buy the shares from me for $21. Your cost, after allowing for the option premium, is $20.30
  •        You now own the stock, are entitled to the dividends and can write covered calls against your position
           Scenario 2
  •        I am wrong and the stock does not fall in price before 1/19/13. I lose the $.70 per share option price that I paid you
  •        You had allocated $21,000 to buy the stock in the event that it was “put” to you, which it wasn’t
  •        You keep the $.70 / share for the option sold = 3.33% return in just over 6 months on your $21,000
  •        You are now able to use that money to sell another set of options to generate additional return


                                   In the worst case outcome, you own the stock at a price which is attractive to you. In
                                                                                                                                     16
                                     the best case, you made the equivalent of 6%+ per year on your committed cash.
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 Capital
                        Fortress Portfolio                                                Call / Put Selling In the Market


            Patient
            Capital

                                             We use volatility and fear to our advantage…
           Positioned
           For Profit




                                                     We look to sell covered calls here




                                                                       We look to sell puts (and buy target
                                                                                  stocks) here




                                                                                            Graphs courtesy of Jeff Clark – S&A Short Report -




                               Patience will usually pay off…especially in a secular bear market.

                                                                                                                                                 17
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Craven
 Capital
                                 Fortress Portfolio                                                                                                                        Call / Put Selling in Action


                 Patient
                 Capital
                Positioned
                For Profit




           This slides illustrates an actual client example in which both calls and puts were sold during 2011.


                               Fortress Portfolio - Writing Covered Calls / Selling Naked Puts - Illustrative Study: 3/25/11 – 12/22/11*

              Symbol         Company Name

                             Fortress Stocks
                                                       Target     Alloc.    Share No.
                                                                                      Fortress Portfolio
                                                                                          #    Put Price       Open

                                                                                                              9/12/2011
                                                                                                                          Mth.    Prem.        Close

                                                                                                                                              10/24/2011
                                                                                                                                                           Prof.     Prem.         Open

                                                                                                                                                                                 11/25/2011
                                                                                                                                                                                              Mth.   Prem.       Close

                                                                                                                                                                                                               12/22/2011
                                                                                                                                                                                                                            Prof.    Prem.    Totals




                INTC               Intel               20.83      25,000       1200      12      20.00          1.30      Jan       1,560       0.33       0.97        1,164        0.32      Jan      384        0.04      0.3         336
                MDT             Medtronic              31.25      25,000        800       8      31.00          2.20      Jan       1,760       0.92       1.28        1,024        0.71      Jan      568        0.09      0.6         496
               MSFT             Microsoft              25.00      25,000       1000      10      25.00          2.30      Jan       2,300       0.65       1.65        1,650        1.29      Jan     1,290       0.35      0.9         940

               PBCT       Peoples United Bank          12.50      25,000       2000   March 2012
                                                                                         20      12.00          1.66      Feb       3,320       0.90       0.76        1,520        0.90      Feb     1,800       0.30      0.6       1,200

                PEP            Pepsico Inc.            62.50      25,000        400       4      62.50          5.00      Jan       2,000       2.76       2.24          896        2.20      Jan      880        0.20       2          800
                PFE               Pfizer               17.86      25,000       1400      14      17.00          1.00      Jan       1,400       0.44       0.56          784        0.43      Jan      602        0.03      0.4         560
                 PG          Proctor & Gamble          62.50      25,000        400       4      62.50          3.60      Jan       1,440       1.42       2.18          872        2.52      Jan     1,008       0.18      2.3         936
                TOT               Total                50.00      25,000        500       5      45.00          4.80      Jan       2,400       1.50        3.3        1,650        2.05      Jan     1,025       0.35      1.7         850
                STO               Statoil              20.00      25,000       1200      12      20.00          1.85      Jan       2,220       0.35        1.5        1,800        0.35      Jan      420        0.10      0.3         300


                                                                  225,000                89                                       18,400                              11,360                          7,977                           6,418



              Income                                                                                                             $18,400                            $11,360                          $7,977                          $6,418   $17,778

                Yield                                                                                                             8.18%                              5.05%                           3.55%                           2.85%    7.90%


                                                       Buy
              Symbol         Company Name                         Alloc.    Share No.     #    Call Price      Open       Mth.    Prem.        Close       Prof.     Prem.
                                                       Price

                                                      3/25/2011                                               8/5/2011                        12/19/2011

                VXX                                    29.80      29,800       1000      10      32.00          5.65      Dec       5,650      Called      2,200       5,650



              Income                                              254,800                                                                                                                                                            $7,850   $25,628

                Yield                                                                                                                                                                                                                26.34%   10.06%


            * The above chart is intended to illustrate the trading methodology over a stated period. It is not intended to portray prospective returns. Past performance is never a guarantee of future performance and it should
            not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities / transactions in the above illustration.

                                                                                                                                                                                                                                                        18
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 Capital
                                          Fortress Portfolio                                                                                                                                                        Performance

                                         • Each portfolio is customized as to timing / positioning so performance will vary from client to client
                     Patient
                     Capital
                    Positioned
                    For Profit
                                         • Target 5%+ above 10 year Treasury (approximately 8-10% net of fees)

                                         • Actual cash on cash returns per position can be significantly higher


                                   Fortress Portfolio - Illustrative Composite: Performance from 5/17/10 - 4/27/12 *



                                                                                         Fortress Portfolio
                                                                     Mkt.       Mkt.                                             Divs.                Call Total Opt. Total Div. + Stock Value % Inc. in Total Port.   Total Port. Val      Total Port. Val
                                                                                         Buy       Date                  Share            Total Div.
       Symbol            Company Name             Div.     Yield   Price at   Price at                         Alloc.            Paid /              Prem. / Prem.    Opt. Prem. Change         Stock    Growth (ex.   (inc.. Divs/Ex.       (inc.. Divs &
                                                                                         Price   Acquired                 No.              Income
                                                                   5/17/10    4/27/12                                            Share                 Sh.   Income     Income      since acq.  price Divs/Opt. Prem.)     Prem.)               Prem.)


                         Fortress Stocks
           ADP      Automatic Data Processing    $1.58     2.77     42.12       57       41.67   5/18/2010   250,000     6000    2.57      15,420    2.57     15,420     30,840        15.33     36.80%     342,000.00       357,420.00          372,840.00
           CL           Colgate Palmolive        $2.32     2.35     83.81      98.55     62.50               250,000     4000                0                  0           0          36.05     57.68%     250,000.00       250,000.00          250,000.00
           HSY               Hershey             $1.52     2.25     48.05      67.48     50.00   5/17/2010   250,000     5000    2.40      12,000    2.40     12,000     24,000        17.48     34.96%     337,400.00       349,400.00          361,400.00
           INTC
           JNJ
                                 Intel
                       Johnson & Johnson
                                                 $0.84
                                                 $2.28
                                                           2.96
                                                           3.52
                                                                    22.02
                                                                    63.88
                                                                               28.41
                                                                               64.8      March 2012
                                                                                         20.83
                                                                                         50.00
                                                                                                 5/20/2010   250,000
                                                                                                             250,000
                                                                                                                         12000
                                                                                                                         5000
                                                                                                                                 1.31      15,720
                                                                                                                                             0
                                                                                                                                                     1.31     15,720
                                                                                                                                                                0
                                                                                                                                                                         31,440
                                                                                                                                                                            0
                                                                                                                                                                                       7.58
                                                                                                                                                                                       14.80
                                                                                                                                                                                                 36.37%
                                                                                                                                                                                                 29.60%
                                                                                                                                                                                                            340,920.00
                                                                                                                                                                                                            250,000.00
                                                                                                                                                                                                                             356,640.00
                                                                                                                                                                                                                             250,000.00
                                                                                                                                                                                                                                                 372,360.00
                                                                                                                                                                                                                                                 250,000.00
           KFT                   Kraft           $1.16     2.94     30.55      39.4      27.78   7/2/2010    250,000     9000    2.03      18,270    2.03     18,270     36,540        11.62     41.84%     354,600.00       372,870.00          391,140.00
           KO               Coca Cola            $2.04     2.66     53.41      76.82     62.50   5/17/2010   250,000     4000    3.27      13,080    3.27     13,080     26,160        14.32     22.91%     307,280.00       320,360.00          333,440.00
           LLY               Eli Lilly           $1.96     4.72     34.01      41.49     31.25               250,000     8000                0                  0           0          0.00      0.00%      250,000.00       250,000.00          250,000.00
           MCD             McDonalds             $2.80     2.86     70.14      97.88     62.50               250,000     4000                0                  0           0          0.00      0.00%      250,000.00       250,000.00          250,000.00
           MDT              Medtronic            $0.97     2.56     42.53      37.93     31.25   8/24/2010   250,000     8000    1.65      13,200    1.65     13,200     26,400        6.68      21.38%     303,440.00       316,640.00          329,840.00
           MO                    Altria          $1.64     5.08     21.70      32.3      20.83   5/20/2010   250,000     12000   2.75      33,000    2.75     33,000     66,000        11.47     55.04%     387,600.00       420,600.00          453,600.00
        MSFT                Microsoft            $0.80     2.50     28.94       32       25.00   5/26/2010   250,000     10000   1.17      11,700    1.17     11,700     23,400        7.00      28.00%     320,000.00       331,700.00          343,400.00
        PBCT          Peoples United Bank        $0.63     4.71     14.80      13.38     12.50 10/26/2010    250,000     20000   0.95      19,000    0.95     19,000     38,000        0.88      7.04%      267,600.00       286,600.00          305,600.00
           PEP             Pepsico Inc.          $2.06     3.07     66.75      67.05     62.50   5/26/2010   250,000     4000    3.50      14,000    3.50     14,000     28,000        4.55      7.28%      268,200.00       282,200.00          296,200.00
           PFE                   Pfizer          $0.88     3.78     16.11      23.3      17.86   5/17/2010   250,000     14000   1.38      19,320    1.38     19,320     38,640        5.44      30.48%     326,200.00       345,520.00          364,840.00
           PG           Proctor & Gamble         $2.10     3.21     63.38      65.5      62.50   5/20/2010   250,000     4000    4.11      16,440    4.11     16,440     32,880        3.00      4.80%      262,000.00       278,440.00          294,880.00
           TOT                   Total           $1.30     2.57     48.15      50.49     50.00   5/17/2010   250,000     5000    4.79      23,950    4.79     23,950     47,900        0.49      0.98%      252,450.00       276,400.00          300,350.00
           VZ                Verizon             $2.00     4.97     28.66      40.23     31.25   5/17/2010   250,000     8000    3.93      31,440    3.93     31,440     62,880        8.98      28.74%     321,840.00       353,280.00          384,720.00
           WMT               Walmart             $1.46     2.47     52.73       59       50.00   2/25/2010   250,000     5000    2.46      12,300    2.46     12,300     24,600        9.00      18.00%     295,000.00       307,300.00          319,600.00
           XOM             Exxon Mobil           $1.88     2.18     63.27      86.19     62.50   5/17/2010   250,000     4000    3.20      12,800    3.20     12,800     25,600        23.69     37.90%     344,760.00       357,560.00          370,360.00


                                                           64.14                                 6/1/2010    5,000,000                    281,640            281,640     563,280                           6,031,290.00     6,312,930.00     6,594,570.00
                                                Av. Yld.   3.21
      Inc. / Yld.                                                                                                                          5.63%              5.63%     $563,280                              20.63%           26.26%             31.89%



    * The above chart is intended to illustrate the trading methodology over a stated period. It is not intended to portray prospective returns. Past performance is never a guarantee of future performance and it should not be assumed that
    recommendations made in the future will be profitable or will equal the performance of the securities / transactions in the above illustration.
                                                                                                                                                                                                                                                              19
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 Capital
                        Fortress Portfolio                                   Sample Fortress Companies


            Patient
            Capital
                        - Typical Fortress Stock Characteristics -
           Positioned
           For Profit




           Automatic Data Processing, Inc. (ADP)
           • Technology-based outsourcing solutions to employers, vehicle retailers and manufacturers worldwide
           • Record of consecutively increasing dividends for 36 years
           • Increased dividend payout 14.5% annually over the past 10 years

           Johnson & Johnson (JNJ)
                                             Fortress Portfolio
           • Research, development, manufacture and sale of health care products worldwide
           • Record of consecutively increasing dividends for 49 years
                                        March 2012
           • Increased dividend payout 13% annually over the past 10 years

           Microsoft Corporation (MSFT)
           • Develops, manufactures, licenses and supports software products and services for computing
             devices worldwide
           • Record of consecutively increasing dividends for past 6 years
           • Increased dividend payout 11.4% annually over the past 5 years

           Exxon Mobil Corporation (XOM)
           • Engages in exploration, production, sale and transportation of crude oil and natural gas; manufacture,
             sale and transportation of petroleum products
           • Record of consecutively increasing dividends for the past 29 years
           • Increased dividend payout 7.1% annually for the past 10 years
                                                                                                                 20
www.cravencapital.com
Craven
 Capital
                        Fortress Portfolio                                                          Client Profile


            Patient
            Capital
           Positioned
           For Profit




                        Clients typically exhibit some or all of the following characteristics:


    • Average Account Size:                  $500,000 - $2,000,000

    • Optimal Account Size:                  $5,000,000

    • Client Profile:                        - Risk averse but desiring additional return beyond Treasuries / Munis.
                                             - Uncertain about current economic environment (deflation vs. inflation)
                                             - Worried about current political policies and directions
                                             - Wary of “Wall Street” banks and wire-houses
                                             - Seeking guidance and direction but agreeable to discretionary manager
                                             - Prefer to own individual stocks as opposed to funds / structured products
                                             - Realistic in their expectations of return
                                             - May be financially sophisticated or unsophisticated but open to learning

    • Client Profile Summary:                Outlines the type of questions we typically ask of new clients




                                                                                                                      21
www.cravencapital.com
Craven
 Capital
                        Fortress Portfolio                                                             Client Profile


            Patient
            Capital
           Positioned
           For Profit




                                       The better the questions, the more appropriate the solutions!
                                                                                                                        22
www.cravencapital.com
Craven
 Capital
                         Fortress Portfolio                                                                               Next Steps


             Patient
             Capital
                             Typical new client “on-boarding” experience…
            Positioned
            For Profit



    1.     Personal / phone conference:       During which the concept and practice is explained. If done via phone conference, it can be
                                              accompanied by a simultaneous slide or web presentation and / or access to our website.
                                              Personal conferences are either held in our offices or offsite at the client’s convenience.

    2.     Paperwork:                         The necessary data is collected from the clients who also provide current account statements
                                              (if they are moving accounts from a broker / advisor). The relevant account opening account
                                              opening paperwork is prepared / submitted (along with firm ADVs) to the client for review
                                              and execution.

    3.     Asset transfer Initiated:          Signed paperwork is received, reviewed internally and then submitted to the qualified
                                              custodian (typically Charles Schwab & Co.) for their review. Upon acceptance, Schwab will
                                              initiate an internal request to the existing broker / agent to transfer the account assets to the
                                              new client account. This is usually a painless process which requires no client involvement.

    4.     Account opened:                    Once the account paperwork is reviewed and approved by the custodian, the client account
                                              is opened and an account number issued.

    5.     Asset transfer complete:           Contemporaneously with the account opening process, the asset transfer request form is
                                              submitted to the current custodian (typically via the ACAT system). Depending upon the
                                              speed and diligence of the transferring custodian, the assets are typically delivered within 5-
                                              10 business days.

    6.     Management commences:              Once the account is opened and the assets transfer is complete (or wire received), the client
                                              is informed and formal investment management commences. Management fees are 1% of
                                              assets under management which are typically paid monthly in advance via direct debit from
                                              the account.

    7.     Online access:                     Clients have complete access to all account activity via their online Schwab link. They can
                                              see all transactions in real time should they wish to do so. In addition, they can follow our
                                              current (sometimes irreverent) thinking on our website blog titled “It’s 3 a.m. and…”.
                                                                                                                                                  23
www.cravencapital.com
Craven
 Capital
                           Fortress Portfolio                                              Client Asset Security


               Patient
               Capital
              Positioned
              For Profit          Finally…a word about the security of client assets….


                           At Craven Capital we are always concerned about counterparty risk at every level:

                                                               Adviser
                                                              Custodian
                                                              Company
                                                              Exchange


           We urge our clients to ask questions of us and of all their advisers. We live in challenging times and we
             believe that clients should challenge those who provide services to them to ensure that their interests
             and beliefs are aligned and that their thinking is current and coherent…so that they can respond to the
                                             constant changes that we are all facing.


     We also believe that clients should be consciously concerned about institutional risk and its potential impact
        upon the assets within the custody of those institutions. In this regard, we try to monitor institutions with
           whom our clients have custodial relationships to make sure that, to the fullest extent possible, their
         assets are where they should be…and not “hypothecated” in support of the custodian’s trading desk or
          their favorite prime brokerage clients. While we cannot control the markets, we can at least try to be
                         certain that our client assets are as secure and protected as they can be.



                                                                                                                       24
www.cravencapital.com
Craven
 Capital
                        Fortress Portfolio                                       Contact Details


            Patient
            Capital
           Positioned
           For Profit




                                  Questions or account inquiries?
                                         Please contact:
                                                      Brian Macnish
                                                    Managing Principal

                                                    Craven Capital, LLC
                                                    11 Hanover Square
                                                         6th Floor
                                                    New York NY 10005

                                                      Ph. 212-797-0217
                                             Email: bmacnish@cravencapital.com




                                                                                               25
www.cravencapital.com

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Introduction to Craven Capital LLC

  • 1. Craven Capital Craven Capital Patient Capital Positioned Patient For Profit Capital Positioned For Profit CRAVEN CAPITAL LLC - Fortress Portfolio - A Stable Strategy for Uncertain Times www.cravencapital.com 1
  • 2. Craven Capital Fortress Portfolio Executive Summary Overview Patient Capital Positioned Monumental uncertainty exists in the global marketplace and will continue. For Profit • Financial crisis, emanating from excess and easy credit in the early 2000s… • Morphed into a global banking crisis, which has… • Expanded into an ongoing sovereign debt crisis The Uncomfortable Realities: We are navigating through the most severe balance sheet recession since the Great Depression The interventionist actions of policy makers have arguably made the situation worse, and the possibility exists for a second, and possibly more serious, global credit crisis / economic recession Market uncertainty will continue as developed nations deleverage debt and adjust to the most serious demographic transition in the history of mankind Given the backdrop of Lehman, AIG, Madoff, the Eurozone and, more recently, MF Global and PFGBest, it is hard to know who to trust with your investment dollars. Objective Our objective is to provide target returns 5%+ over the 10-year Treasury’s “risk-free” rate (approximately 8%-12% net of fees), with low levels of comparative risk Competitive Edge We utilize a combination of strict stock selection / acquisition to generate above average dividend yield while managing risk & enhancing return through the diligent use of call and put option trading Depth of Investing Experience Our management team has a combined 50+ years of portfolio management experience, including security selection and asset allocation for private clients’ portfolios. 2 www.cravencapital.com
  • 3. Craven Capital Fortress Portfolio Investment Philosophy Patient Capital Expect the unexpected…know who you are dealing with Positioned For Profit and where your money is! We believe that: • Investors have lost faith in banks and other traditional asset managers Fortress Portfolio • High-quality companies that pay dividends will be best positioned going forward both to survive and thrive in an uncertain global environment • Portfolios must be adequately prepared and positioned to profit from heightened volatility forecast for the immediate future March 2012 • A reliable custodial relationship is vital to ensure maximum security and protection of assets We are guided by core principles: • We have a fiduciary duty to treat you with respect and provide high-level service and civility while protecting your assets with the utmost care • You cannot eat relative performance; therefore, we seek an absolute return on your investments 3 www.cravencapital.com
  • 4. Craven Capital Fortress Portfolio Methodology & Thinking We look at the world & the markets from multiple levels, filtering the various and diverse inputs to ascertain the appropriate action going forward. Patient Capital Positioned For Profit It has been said that if you don’t We believe that if you don’t know know where you’re going, you will where you are now, it’s impossible probably end up somewhere else… to even know where you are going! Knowledge Refined 4 www.cravencapital.com
  • 5. Craven Capital Fortress Portfolio Methodology & Thinking Patient Capital Positioned WE BELIEVE THAT WE ARE IN THE MIDST OF A SECULAR BEAR For Profit MARKET…SIMILAR TO THE 60s & 70s DURING TIMES LIKE THESE, THE ONLY CERTAINTY IS UNCERTAINTY… THE ONLY CONSTANT IS CHANGE!!! 5 www.cravencapital.com
  • 6. Craven Capital Fortress Portfolio Methodology & Thinking Patient Capital THIS SECULAR BEAR MARKET COULD EXTEND FOR MOST, Positioned For Profit IF NOT ALL, OF THE CURRENT DECADE WHERE DO WE GO FROM HERE...? ONE THIS IS CERTAIN…MORE VOLATILITY IS INEVITABLE! 6 www.cravencapital.com
  • 7. Craven Capital Fortress Portfolio Methodology & Thinking Patient P/E RATIOS HAVE A WAY TO GO….DOWN Capital Positioned For Profit PRICE / EARNINGS RATIOS WENT PARABOLIC IN THE LAST BULL MARKET (1982 – 1999) 7 www.cravencapital.com
  • 8. Craven Capital Fortress Portfolio Methodology & Thinking Patient Capital Positioned IS IT REASONABLE TO ASSUME THAT PRICE / EARNINGS RATIOS MAY GO EQUALLY PARABOLIC… For Profit IN REVERSE DURING THIS BEAR MARKET… ???? ESPECIALLY IN A “TRIPLE D” DEVELOPED WORLD….DOMINATED BY: - DEBT DELEVERAGING - - DESTRUCTIVE DEMOGRAPHICS - - DOUBTFUL GOVERNMENT POLICIES - 8 www.cravencapital.com
  • 9. Craven Capital Fortress Portfolio Analysis & Timing Patient Capital From macro perspective to micro timing… Positioned For Profit Is it any wonder that investors are rattled? Graphs courtesy of Jeff Clark – S&A Short Report - Wall St. wants you to believe you can’t time the market… when they do it all the time! 9 www.cravencapital.com
  • 10. Craven Capital Fortress Portfolio Analysis & Timing Patient Capital History may not repeat but it does tend to rhyme… Positioned For Profit Short term technicals give reason for concern… Graphs courtesy of Jeff Clark – S&A Short Report - We pay very close attention to what is happening in and to the market… 10 www.cravencapital.com
  • 11. Craven Capital Fortress Portfolio Analysis & Timing Patient Capital Investors are flocking to the perceived “safety” of Treasuries… Positioned For Profit Potential Blow Off Top? When the interest rate is effectively zero, how much higher can Treasuries go? Graphs courtesy of Jeff Clark – S&A Short Report - …but does it make sense to lend your money to the greatest debtor in history for 10 years to receive 1.5% when the published inflation is running at almost double that amount? 11 www.cravencapital.com
  • 12. Craven Capital Fortress Portfolio Investment Philosophy Patient The Fortress Portfolio provides a sustainable Capital Positioned For Profit dividend flow, enhanced through prudent & timely option trading - Comprises 20 mega-cap “Fortress” stocks exhibiting the following general characteristics: • • Fortress Portfolio Dominate their marketplace Derive consistent and reliable free cash flow • Have a long history of dependable and in many cases, increasing dividends • Are typically resistant to market shocks, defined as trading in a range of 20% +/- March 2012 - Manages risk by writing covered calls within the following parameters: • Target exercise price – 10 - 20% above prevailing market price (out of the money) • Premium income - averaging 2% or higher of the acquisition price • Frequency – 2x or more per calendar year, depending on market conditions - Enhances returns through harvesting additional option premium by selling unleveraged naked puts 12 www.cravencapital.com
  • 13. Craven Capital Fortress Portfolio Investment Process Enhanced risk-adjusted returns rely upon a combination of Patient Capital Positioned stock selection, option writing and rigid sell discipline For Profit - Stock selection: • Screen for key group of 20-30 “Fortress” stocks • Formulate an ideal target price for each position • Fortress Portfolio Exercise discipline and patience by waiting for the market to provide the optimum buying opportunity - Options trading / risk management: March 2012 • Sell uncovered (naked) puts against target acquisition positions when market conditions dictate • Sell covered calls against portfolio positions to generate additional premium income • Employ stop losses (typically 20%) to provide downside market protection against severe downtown • Trade volatility index (VIX) opportunistically to enhance protection under extreme conditions - Sell discipline – positions to be held until: • We are called away • We are stopped out • We determine the position’s characteristics are no longer consistent with our “Fortress” stock selection standards 13 www.cravencapital.com
  • 14. Craven Capital Fortress Portfolio Risk Management / Controls Patient Capital Positioned For Profit Management of risk is a core priority • Position size: • Rebalancing: Fortress Portfolio Limited to 5% of portfolio As and when appropriate relative to position size • Stop Loss: 20% stop loss per position (non-market) based on acquisition price (may beMarch 2012 or tightened to <10% in extreme conditions) converted to trailing • Review / replace: When characteristics are no longer consistent with “Fortress” standard 14 www.cravencapital.com
  • 15. Craven Capital Fortress Portfolio Covered Call Writing Explained Patient Capital Positioned For Profit The main option strategy used in our Fortress Portfolio is known as covered call writing. It is one of the best income generating strategies available in the market today. By selling covered calls, you get other investors to pay you up front for the right to buy your shares at a higher price. It is possible to generate income on each position as frequently as 2-4 times per year, especially in volatile markets like we have now. It is considered to be a conservative, low-risk strategy that can generate consistently high returns. In a nutshell, the strategy involves buying a stock and selling someone else the right to buy it from you at a higher price sometime in the future. Example: • You buy 1,000 shares of Intel for $25 / share ($25,000) • You sell me an option to buy the stock from you for $28 on or before January 19, 2013 • I pay you $.50 (50 cents) per share for the right to buy from you until 1/19/13 • I am hoping the stock will increase above $28.50 between now and then (to cover my option price and provide a profit) Scenario 1 • I am right and the stock increases to $29. I make $.50 per share ($29 - $28 + $.50 for the option) • You make $3.50 per share ($28 - $25 + $.50) = 14% return in just over 6 months • Including dividends received during that time ($.42) your total return is $3.92 per share = 15.7% Scenario 2 • I am wrong and the stock does not reach or exceed $28 before 1/19/13. I lose the $.50 per share option price • You keep your stock and the $.50 / share for the option sold = 2% return in just over 6 months (approx. 4% per year) • Including dividends received during that time ($.42) your total return is $.92 per share = 3.68% (approx. 7.36% per year) • You continue to own the stock and are able to sell another set of options to generate additional return In both scenarios, you…the option seller…make a positive return 15 www.cravencapital.com
  • 16. Craven Capital Fortress Portfolio Naked Put Writing Explained Patient Capital Positioned For Profit A secondary strategy used in our Fortress Portfolio is known as naked put writing. Don’t worry, it is not as bad as it sounds. In fact, it can be a very powerful strategy during volatile times like now. By selling naked puts, you get other investors to pay you up front for the right to sell their shares to you at a certain price. It is considered to be an effective, low-risk strategy for generating income from cash positions, without actually owning (that is, being “naked”) the stock. In a nutshell, the strategy involves collecting money now in return for giving someone the right to sell you their stock at a certain price sometime in the future. Example: • I bought 1,000 shares of Intel for $20 / share ($20,000) during 2011. It is now trading at $25. • I want to protect myself from the stock falling below my acquisition price of $20 • You sell me an option that entitles me to sell you my stock (put it to you) for $21 on or before January 19, 2013 • I pay you $.70 (70 cents) per share for that right as “insurance” to cover me in the event my stock falls in value below $21 • You are happy to own Intel at any price below $21 Scenario 1 • I am right and the stock decreases to $20. I paid you $.70 and sold to you for $21 so my gain is $.30 / share • You are obligated to buy the shares from me for $21. Your cost, after allowing for the option premium, is $20.30 • You now own the stock, are entitled to the dividends and can write covered calls against your position Scenario 2 • I am wrong and the stock does not fall in price before 1/19/13. I lose the $.70 per share option price that I paid you • You had allocated $21,000 to buy the stock in the event that it was “put” to you, which it wasn’t • You keep the $.70 / share for the option sold = 3.33% return in just over 6 months on your $21,000 • You are now able to use that money to sell another set of options to generate additional return In the worst case outcome, you own the stock at a price which is attractive to you. In 16 the best case, you made the equivalent of 6%+ per year on your committed cash. www.cravencapital.com
  • 17. Craven Capital Fortress Portfolio Call / Put Selling In the Market Patient Capital We use volatility and fear to our advantage… Positioned For Profit We look to sell covered calls here We look to sell puts (and buy target stocks) here Graphs courtesy of Jeff Clark – S&A Short Report - Patience will usually pay off…especially in a secular bear market. 17 www.cravencapital.com
  • 18. Craven Capital Fortress Portfolio Call / Put Selling in Action Patient Capital Positioned For Profit This slides illustrates an actual client example in which both calls and puts were sold during 2011. Fortress Portfolio - Writing Covered Calls / Selling Naked Puts - Illustrative Study: 3/25/11 – 12/22/11* Symbol Company Name Fortress Stocks Target Alloc. Share No. Fortress Portfolio # Put Price Open 9/12/2011 Mth. Prem. Close 10/24/2011 Prof. Prem. Open 11/25/2011 Mth. Prem. Close 12/22/2011 Prof. Prem. Totals INTC Intel 20.83 25,000 1200 12 20.00 1.30 Jan 1,560 0.33 0.97 1,164 0.32 Jan 384 0.04 0.3 336 MDT Medtronic 31.25 25,000 800 8 31.00 2.20 Jan 1,760 0.92 1.28 1,024 0.71 Jan 568 0.09 0.6 496 MSFT Microsoft 25.00 25,000 1000 10 25.00 2.30 Jan 2,300 0.65 1.65 1,650 1.29 Jan 1,290 0.35 0.9 940 PBCT Peoples United Bank 12.50 25,000 2000 March 2012 20 12.00 1.66 Feb 3,320 0.90 0.76 1,520 0.90 Feb 1,800 0.30 0.6 1,200 PEP Pepsico Inc. 62.50 25,000 400 4 62.50 5.00 Jan 2,000 2.76 2.24 896 2.20 Jan 880 0.20 2 800 PFE Pfizer 17.86 25,000 1400 14 17.00 1.00 Jan 1,400 0.44 0.56 784 0.43 Jan 602 0.03 0.4 560 PG Proctor & Gamble 62.50 25,000 400 4 62.50 3.60 Jan 1,440 1.42 2.18 872 2.52 Jan 1,008 0.18 2.3 936 TOT Total 50.00 25,000 500 5 45.00 4.80 Jan 2,400 1.50 3.3 1,650 2.05 Jan 1,025 0.35 1.7 850 STO Statoil 20.00 25,000 1200 12 20.00 1.85 Jan 2,220 0.35 1.5 1,800 0.35 Jan 420 0.10 0.3 300 225,000 89 18,400 11,360 7,977 6,418 Income $18,400 $11,360 $7,977 $6,418 $17,778 Yield 8.18% 5.05% 3.55% 2.85% 7.90% Buy Symbol Company Name Alloc. Share No. # Call Price Open Mth. Prem. Close Prof. Prem. Price 3/25/2011 8/5/2011 12/19/2011 VXX 29.80 29,800 1000 10 32.00 5.65 Dec 5,650 Called 2,200 5,650 Income 254,800 $7,850 $25,628 Yield 26.34% 10.06% * The above chart is intended to illustrate the trading methodology over a stated period. It is not intended to portray prospective returns. Past performance is never a guarantee of future performance and it should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities / transactions in the above illustration. 18 www.cravencapital.com
  • 19. Craven Capital Fortress Portfolio Performance • Each portfolio is customized as to timing / positioning so performance will vary from client to client Patient Capital Positioned For Profit • Target 5%+ above 10 year Treasury (approximately 8-10% net of fees) • Actual cash on cash returns per position can be significantly higher Fortress Portfolio - Illustrative Composite: Performance from 5/17/10 - 4/27/12 * Fortress Portfolio Mkt. Mkt. Divs. Call Total Opt. Total Div. + Stock Value % Inc. in Total Port. Total Port. Val Total Port. Val Buy Date Share Total Div. Symbol Company Name Div. Yield Price at Price at Alloc. Paid / Prem. / Prem. Opt. Prem. Change Stock Growth (ex. (inc.. Divs/Ex. (inc.. Divs & Price Acquired No. Income 5/17/10 4/27/12 Share Sh. Income Income since acq. price Divs/Opt. Prem.) Prem.) Prem.) Fortress Stocks ADP Automatic Data Processing $1.58 2.77 42.12 57 41.67 5/18/2010 250,000 6000 2.57 15,420 2.57 15,420 30,840 15.33 36.80% 342,000.00 357,420.00 372,840.00 CL Colgate Palmolive $2.32 2.35 83.81 98.55 62.50 250,000 4000 0 0 0 36.05 57.68% 250,000.00 250,000.00 250,000.00 HSY Hershey $1.52 2.25 48.05 67.48 50.00 5/17/2010 250,000 5000 2.40 12,000 2.40 12,000 24,000 17.48 34.96% 337,400.00 349,400.00 361,400.00 INTC JNJ Intel Johnson & Johnson $0.84 $2.28 2.96 3.52 22.02 63.88 28.41 64.8 March 2012 20.83 50.00 5/20/2010 250,000 250,000 12000 5000 1.31 15,720 0 1.31 15,720 0 31,440 0 7.58 14.80 36.37% 29.60% 340,920.00 250,000.00 356,640.00 250,000.00 372,360.00 250,000.00 KFT Kraft $1.16 2.94 30.55 39.4 27.78 7/2/2010 250,000 9000 2.03 18,270 2.03 18,270 36,540 11.62 41.84% 354,600.00 372,870.00 391,140.00 KO Coca Cola $2.04 2.66 53.41 76.82 62.50 5/17/2010 250,000 4000 3.27 13,080 3.27 13,080 26,160 14.32 22.91% 307,280.00 320,360.00 333,440.00 LLY Eli Lilly $1.96 4.72 34.01 41.49 31.25 250,000 8000 0 0 0 0.00 0.00% 250,000.00 250,000.00 250,000.00 MCD McDonalds $2.80 2.86 70.14 97.88 62.50 250,000 4000 0 0 0 0.00 0.00% 250,000.00 250,000.00 250,000.00 MDT Medtronic $0.97 2.56 42.53 37.93 31.25 8/24/2010 250,000 8000 1.65 13,200 1.65 13,200 26,400 6.68 21.38% 303,440.00 316,640.00 329,840.00 MO Altria $1.64 5.08 21.70 32.3 20.83 5/20/2010 250,000 12000 2.75 33,000 2.75 33,000 66,000 11.47 55.04% 387,600.00 420,600.00 453,600.00 MSFT Microsoft $0.80 2.50 28.94 32 25.00 5/26/2010 250,000 10000 1.17 11,700 1.17 11,700 23,400 7.00 28.00% 320,000.00 331,700.00 343,400.00 PBCT Peoples United Bank $0.63 4.71 14.80 13.38 12.50 10/26/2010 250,000 20000 0.95 19,000 0.95 19,000 38,000 0.88 7.04% 267,600.00 286,600.00 305,600.00 PEP Pepsico Inc. $2.06 3.07 66.75 67.05 62.50 5/26/2010 250,000 4000 3.50 14,000 3.50 14,000 28,000 4.55 7.28% 268,200.00 282,200.00 296,200.00 PFE Pfizer $0.88 3.78 16.11 23.3 17.86 5/17/2010 250,000 14000 1.38 19,320 1.38 19,320 38,640 5.44 30.48% 326,200.00 345,520.00 364,840.00 PG Proctor & Gamble $2.10 3.21 63.38 65.5 62.50 5/20/2010 250,000 4000 4.11 16,440 4.11 16,440 32,880 3.00 4.80% 262,000.00 278,440.00 294,880.00 TOT Total $1.30 2.57 48.15 50.49 50.00 5/17/2010 250,000 5000 4.79 23,950 4.79 23,950 47,900 0.49 0.98% 252,450.00 276,400.00 300,350.00 VZ Verizon $2.00 4.97 28.66 40.23 31.25 5/17/2010 250,000 8000 3.93 31,440 3.93 31,440 62,880 8.98 28.74% 321,840.00 353,280.00 384,720.00 WMT Walmart $1.46 2.47 52.73 59 50.00 2/25/2010 250,000 5000 2.46 12,300 2.46 12,300 24,600 9.00 18.00% 295,000.00 307,300.00 319,600.00 XOM Exxon Mobil $1.88 2.18 63.27 86.19 62.50 5/17/2010 250,000 4000 3.20 12,800 3.20 12,800 25,600 23.69 37.90% 344,760.00 357,560.00 370,360.00 64.14 6/1/2010 5,000,000 281,640 281,640 563,280 6,031,290.00 6,312,930.00 6,594,570.00 Av. Yld. 3.21 Inc. / Yld. 5.63% 5.63% $563,280 20.63% 26.26% 31.89% * The above chart is intended to illustrate the trading methodology over a stated period. It is not intended to portray prospective returns. Past performance is never a guarantee of future performance and it should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities / transactions in the above illustration. 19 www.cravencapital.com
  • 20. Craven Capital Fortress Portfolio Sample Fortress Companies Patient Capital - Typical Fortress Stock Characteristics - Positioned For Profit Automatic Data Processing, Inc. (ADP) • Technology-based outsourcing solutions to employers, vehicle retailers and manufacturers worldwide • Record of consecutively increasing dividends for 36 years • Increased dividend payout 14.5% annually over the past 10 years Johnson & Johnson (JNJ) Fortress Portfolio • Research, development, manufacture and sale of health care products worldwide • Record of consecutively increasing dividends for 49 years March 2012 • Increased dividend payout 13% annually over the past 10 years Microsoft Corporation (MSFT) • Develops, manufactures, licenses and supports software products and services for computing devices worldwide • Record of consecutively increasing dividends for past 6 years • Increased dividend payout 11.4% annually over the past 5 years Exxon Mobil Corporation (XOM) • Engages in exploration, production, sale and transportation of crude oil and natural gas; manufacture, sale and transportation of petroleum products • Record of consecutively increasing dividends for the past 29 years • Increased dividend payout 7.1% annually for the past 10 years 20 www.cravencapital.com
  • 21. Craven Capital Fortress Portfolio Client Profile Patient Capital Positioned For Profit Clients typically exhibit some or all of the following characteristics: • Average Account Size: $500,000 - $2,000,000 • Optimal Account Size: $5,000,000 • Client Profile: - Risk averse but desiring additional return beyond Treasuries / Munis. - Uncertain about current economic environment (deflation vs. inflation) - Worried about current political policies and directions - Wary of “Wall Street” banks and wire-houses - Seeking guidance and direction but agreeable to discretionary manager - Prefer to own individual stocks as opposed to funds / structured products - Realistic in their expectations of return - May be financially sophisticated or unsophisticated but open to learning • Client Profile Summary: Outlines the type of questions we typically ask of new clients 21 www.cravencapital.com
  • 22. Craven Capital Fortress Portfolio Client Profile Patient Capital Positioned For Profit The better the questions, the more appropriate the solutions! 22 www.cravencapital.com
  • 23. Craven Capital Fortress Portfolio Next Steps Patient Capital Typical new client “on-boarding” experience… Positioned For Profit 1. Personal / phone conference: During which the concept and practice is explained. If done via phone conference, it can be accompanied by a simultaneous slide or web presentation and / or access to our website. Personal conferences are either held in our offices or offsite at the client’s convenience. 2. Paperwork: The necessary data is collected from the clients who also provide current account statements (if they are moving accounts from a broker / advisor). The relevant account opening account opening paperwork is prepared / submitted (along with firm ADVs) to the client for review and execution. 3. Asset transfer Initiated: Signed paperwork is received, reviewed internally and then submitted to the qualified custodian (typically Charles Schwab & Co.) for their review. Upon acceptance, Schwab will initiate an internal request to the existing broker / agent to transfer the account assets to the new client account. This is usually a painless process which requires no client involvement. 4. Account opened: Once the account paperwork is reviewed and approved by the custodian, the client account is opened and an account number issued. 5. Asset transfer complete: Contemporaneously with the account opening process, the asset transfer request form is submitted to the current custodian (typically via the ACAT system). Depending upon the speed and diligence of the transferring custodian, the assets are typically delivered within 5- 10 business days. 6. Management commences: Once the account is opened and the assets transfer is complete (or wire received), the client is informed and formal investment management commences. Management fees are 1% of assets under management which are typically paid monthly in advance via direct debit from the account. 7. Online access: Clients have complete access to all account activity via their online Schwab link. They can see all transactions in real time should they wish to do so. In addition, they can follow our current (sometimes irreverent) thinking on our website blog titled “It’s 3 a.m. and…”. 23 www.cravencapital.com
  • 24. Craven Capital Fortress Portfolio Client Asset Security Patient Capital Positioned For Profit Finally…a word about the security of client assets…. At Craven Capital we are always concerned about counterparty risk at every level: Adviser Custodian Company Exchange We urge our clients to ask questions of us and of all their advisers. We live in challenging times and we believe that clients should challenge those who provide services to them to ensure that their interests and beliefs are aligned and that their thinking is current and coherent…so that they can respond to the constant changes that we are all facing. We also believe that clients should be consciously concerned about institutional risk and its potential impact upon the assets within the custody of those institutions. In this regard, we try to monitor institutions with whom our clients have custodial relationships to make sure that, to the fullest extent possible, their assets are where they should be…and not “hypothecated” in support of the custodian’s trading desk or their favorite prime brokerage clients. While we cannot control the markets, we can at least try to be certain that our client assets are as secure and protected as they can be. 24 www.cravencapital.com
  • 25. Craven Capital Fortress Portfolio Contact Details Patient Capital Positioned For Profit Questions or account inquiries? Please contact: Brian Macnish Managing Principal Craven Capital, LLC 11 Hanover Square 6th Floor New York NY 10005 Ph. 212-797-0217 Email: bmacnish@cravencapital.com 25 www.cravencapital.com