The document proposes plans to convert an old 19th century mill into an indoor activity center featuring a climbing wall, adventure center, zip line, go karts, and museum. The plans estimate that with an initial investment of £3 million and charging £12-£15 per customer, the center could attract 300 visitors per day and become a profitable business bringing in over £2 million annually. The proposal argues there is currently little competition in the area and the center would provide valuable recreational activities for the community while honoring the mill's history.
2. Summary & Elevator Pitch
• Interesting future
• Climbing Wall/Activity Centre - fantastic
• Visitors & employment opportunities
• Extreme character
• Ideal
• Successful business
•19thCentury - Tonedale Mill
• Foxes Factories
•Disused
Until YOU came along…
3. Climbing wall centre
Adventure centre
Indoor ski slope
Indoor wave centre
Go karts
Ice rink
Skate ramps
Museum
Arts & Crafts Centre
Laser Tag
Paintballing centre
Zip wire
Arcade
Assault course
Water park
High wire course
Low wire course
Archery
Our Ideas for Tonedale Mill:
4. •Toilets, cafe, gift shop and reception.
•Play areas, Climbing Wall, Adventure Centre and Zip Wire
•Bouldering Room
•Museum and Go Karts
Our Plans…
6. Who are our customers?
•The customers - wide selection of ages
•Teen’s to kids, families and experienced climbers
Customers will be informed of the new site by:
•Flyers
•Posters
•Adverts
•Websites
This advertising will insure people are aware of it
Make it a popular attraction
How will we contact our customers?
7. What is the competition?
There’s not much competition in Wellington and surrounding areas,
therefore you will gain a considerable profit.
The only local rivalries for the Climbing Wall/Adventure Centre are…
Wellington Sports Centre (swimming pool, gym, sporting activities etc)
Closer to the Edge (Vivary Park Adventure Centre – High and Low ropes courses)
8. What do the public think?
We created a questionnaire, and went round town asking members of general public
about their views on Tonedale Mill’s future, and here is a summary of their responses:
The train station
reopening will be
wonderful for businesses
in Wellington...
I think that having a
Climbing Wall in Wellington
will be very beneficial for
the community...
A Climbing Wall is a
brilliant idea!
As long as there’s a
museum to remember
it’s working times,
then I’m fine!
9. The Money and Statistics
However, like all brilliant things, this project comes at a price...
Buildings need to be watertight, safe, attractive and up to current
health and safety regulations
All equipment and other expenses like heating, electricity and
plumbing bills need to be paid for
Any additional features – Car Park, Advertising, Refreshments etc
Due to these expenses, the project will cost an approximate minimum total of 3 million pounds...
10. The Money and Statistics
So how much profit will we need to make in order to make this business a success?
Child £12
Adult £15
£1.50 per Leap of Faith
£2.50 per Zip Wire run
£3.50 per Go Kart – for 5 mins
£3.00 for Adventure Centre
300 people per day = £6,000 per day…
…£42,000 a week…
…£168,000 a month…
…£2,016,000 a year!!!
11. Thank-you for sparing the time
to watch this Presentation
And we hope that you consider investing in
Tonedale Mill.
Any Questions?