Social Media's Life and the JOB SEEKING
- Overview of Social Media’s impact on job seeking
- The “Must Haves”
- Best Practices
*** TAKE AWAYS ***
- Practical Steps that can be implemented NOW to enhance your Online Presence
- Reputation Management resources
- Build & Nurture a Referral Network
(Presentation Created for the Andover Networking Group)
2. 25/20/2015
AGENDA
Overview of Social Media’s impact on job
seeking
The “Must Haves”
Best Practices
TAKE AWAYS
Practical Steps that can be implemented
NOW to enhance your Online Presence
Reputation Management resources
Build & Nurture a Referral Network
5. 55/20/2015
Social Media has
redefined how we engage…
From a PUSH to PULL Message
USC (User Generated Content)
Buying Habits
Community Engagement/Interaction
Intimacy
Activism
Philanthropy
Stake in the Political Process
Relationship Building
…. And the dark side
6. 65/20/2015
Social Media Profile Myth...
“If you build it they will come.”
Your level of participation determines
your activity.
No Activity – NO ACTIVITY
Know Activity – KNOW ACTIVITY
NOT TRUE!
14. 145/20/2015
What’s the Internet Say About You?
Google Yourself
Set Up a GOOGLE ALERT
www.google.com/alert
Do a DEEP Internet Dive
https://pipl.com/
Use a 3rd Party Monitoring Tool:
• SocialMention
• Hootesuite
16. 5/20/2015 16
LinkedIn Profile Strength–MATTERS
“Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” -LinkedIn Users
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo (Increase views 11x)
At least 50 connections
Keyword rich summary
Beginner
Intermediate
Expert
The Profile Strength meter is on
the right side of your profile and
gauges how robust your profile is.
19. 195/20/2015
LinkedIn Components to Beef Up:
PICTURE, PURL and PREFERENCE
UPDATE PHOTO
Fit entire block
Add email Address
And/or other preferred means
of contact
Twitter account (Up to 10)
Websites (Up to 3)
Personalized URL
Do not include
your home
address
21. 215/20/2015
Gaze Tracking Study
Ladders commissioned ground-breaking research*
on how recruiters scan resumes:
Where they look
What they look for
And how long they review
Findings: they spend Seconds reviewing a resume
*http://cdn.theladders.net/static/images/basicSite/pdfs/TheLadders-EyeTracking-StudyC2.pdf
Our work experience is worth a
mere SIX SECONDS?
By all indications the numbers are similar on LinkedIn whether a
recruiter or vetting for business engagement
6
22. 225/20/2015
LinkedIn Components to Beef Up:
SUMMARY
A SUMMARY is to be written in the FIRST person!
Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
24. 245/20/2015
LinkedIn Components to Beef Up:
Skills & Endorsements
SELF MANAGE
EDIT the Order.
Delete if not applicable.
Add if something is
missing.
ASK YOURSELF:
‘Are these in my
preferred order?’
‘Is what’s included
accurate?’
25. 255/20/2015
LinkedIn Components to Beef Up:
Advice for Contacting ‘Your Name Here’
Leaving this area blank
is like welcoming guests
through a locked door.
26. 265/20/2015
LinkedIn Components to Beef Up:
GROUPS
Are your Groups truly
representative of the
professional space in
which you reside?
Judy’s Professional Space:
• Dog, Pet
• Social Media
• SEO
• Workshops
• Speaking
• Jazz (Board Member SJSF)
• Reputation Management/Branding
28. 285/20/2015
Start Building Your Referral Network
These folks stopped by my
profile - 2 aren’t connections.
So, I send them a note:
Hi ‘NAME HERE’,
I noticed you viewed my profile.
I run a Cloud Marketing firm
specializing in Search and
Social Media Marketing, and I
can help your company
generate new leads in your
target market/area.
Would you be interested in
connecting and furthering this
discussion?
Best regards,
Judy
29. 295/20/2015
Continue Building Your Referral Network
Spend 5-10 minutes
each morning
reviewing what your
network has been up
to … AND …
Who else you may
know that could add
value to your network.