#GGM11 - Social E-handel + Gamification Geek Girl Meetup 2011

1. GGM 2011 – Game On
Om E-handel & Gamification
Judith Wolst - @judithw

2. Bakgrund

12. “All social games funnel users towards goals. Without goals, there is
no incentive to play games:
• The Viral Funnel: A series of steps designed for the user to spread the
game through invites and gifting mechanics.
• The Engagement Funnel: A series of steps designed to nurture a
user’s progression through game play to deepen a user’s commitment
to the game.
• The Retention Funnel: A series of steps designed to get the user to
return to the game once they’ve ended a session, including emails and
notifications.
• The Viral Engagement Funnel: Here, a user not only attempts to
complete a goal, but also must elicit help from their friends (neighbors)
or pay precious virtual credits to complete the goal.”
Länk: http://blog.kontagent.com/2011/04/04/cityvilles-goal-funnels-part-1-of-5-game-mechanics-overview

13. Off-Site
Social Commerce / F-commerce

24. “If I had to guess, social
commerce is the next area to
really blow up”

25. MEN – var sjutton är de virala
funktionerna?????

27. • Bjud in 5 vänner och få fri frakt.

28. • Bjud in 5 vänner och få fri frakt.
• Sätt iphop en outfit & få10% rabatt
(à publicering på vägg mm).

29. • Bjud in 5 vänner och få fri frakt.
• Sätt iphop en outfit & få10% rabatt
(à publicering på vägg mm).
• Besök vår butik varje dag i en
vecka & få en gratis t-shirt.

30. Viral • Bjud in 5 vänner och få fri frakt.
Engagement • Sätt iphop en outfit & få10% rabatt
(à publicering på vägg mm).
Retention • Besök vår butik varje dag i en
vecka & få en gratis t-shirt.

31. Trafik/kunder
Pengar

32. Trafik/kunder
Pengar

33. Analys

34. E-handlare

35. App-makare

36. App-makare
Virality

37. App-makare
Engagement

38. On-Site
Social Commerce

51. • Zappos VIP definitely all about status. It was first launched back in
2008, touting “Free overnight shipping ’til the cows come home.”
and “Bragging Rights! Make everyone else jealous, one order at a
time.” VIP members are also privy to expedited returns and a
separate customer service phone line.
• Recently, they’ve added a gamified layer to their VIP ranking. In
addition to the shipping speed upgrade, VIP members now earn
badges for signing up, writing reviews and, of course,
shopping!
• Are these elements enough to keep people engaged? Clearly
Zappos is still in the preliminary building stages of its new gamified
system and is enjoying teasing members with promises of more
goodies along the way.
• Länk: http://gamification.co/2011/03/08/ugrade-your-status-with-zappos-vip

54. Tack!
@judithw
www.judithwolst.se

55. Bilder: Flickr cc
http://www.flickr.com/photos/ficken/ http://www.flickr.com/photos/
1813744832/in/faves-26100133@N02/ churl/852774508
http://www.flickr.com/photos/
clickflashphotos/3450592233/in/
faves-26100133@N02/