SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Presented By:  Judanna Pereira Santoor
Santoor Manufactured by WIPRO ,[object Object]
With a $ 5 Billion turnover, it has diverse interests ranging from Information Technology to Infrastructure Engineering and Consumer Care.
Wipro has a presence across 50 countries and employee strength of over 94000 employees worldwide from over 50 nationalities.
Wipro Consumer Care and Lighting is today among the top 10 FMCG companies and amongst the Fastest Growing FMCG companies in India.
It has a presence in over 40 countries with over 6500 employees worldwide.
Wipro has 8 production plants in India and 5 overseas. Wipro has also gained from new launches Wipro Safewash, Santoor handwash, Santoor Facewash, Wipro Sanjeevini honey, Wipro Sweet N Healthy.,[object Object]
SANTOOR- THE SECRET OF YOUNGER  LOOKING SKIN IN INDIA. ,[object Object],In 1986, Wipro brought these two traditional ingredients together ........and Santoor was born. Santoor gave the Indian woman, nature’s traditional goodness at a popular price. Targeted at the middle class housewife, Santoor combined the natural goodness of two ingredients that she had grown up with - now for the first time in a convenient soap. Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin.  The times changed so did the Indian woman. She was no more the simple housewife who stayed at home and looked after the kids. As the years went by she became more outgoing and career oriented.  To keep up with these changing times, Santoor White was launched. Santoor White combined the goodness of two premium ingredients sandal and milk of almonds, thus opening up a whole new market. Santoor now reached out to a whole new urban woman- a woman who excelled in her career as much as she excelled as a mother. It was an image that would now personify every Santoor woman.
Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin.  The times changed so did the Indian woman. She was no more the simple housewife who stayed at home and looked after the kids. As the years went by she became more outgoing and career oriented.  To keep up with these changing times, Santoor White was launched. Santoor White combined the goodness of two premium ingredients sandal and milk of almonds, thus opening up a whole new market. Santoor now reached out to a whole new urban woman- a woman who excelled in her career as much as she excelled as a mother. It was an image that would now personify every Santoor woman. Through the years, as the brand grew, so did the imagery. The Santoor woman now rubbed shoulders with celebrities Saif Ali Khan and Madhavan in the ads. She had a glamourous career- where she was not only appreciated for her beauty but was acknowledged for her achievements, both in her career as well as a mother. It was an image that not only made Santoor extremely popular in its core market of Andhra Pradesh and Maharashtra it became aspirational for women in newer markets in the north and east of India. As the popularity grew so did its market share. Santoor was now the largest soap in South India. It was also in the three most popular soaps in Maharashtra and Karnataka. Santoor is now exported to 11 countries. Today Santoor is more than just the regular orange soap.  It now has a number of exciting new variants- Santoor White, Santoor Glycerine and more recently Santoor Honey and Apricot. Santoor has grown from a traditional south Indian soap to a modern beauty soap that has carried the secret of younger looking skin to more and more women across the country. Santoor is the secret of younger looking skin of a wide range of women of different ages and income groups all across the country.
Santoor Products  Santoor talc. Looks Young And Fresh Santoor Handwash: Keeps hands safe and soft Santoor talc was introduced in 1991 as white talc in sandal fragrance, first in AP followed by Maharashtra, Karnataka and Kerala. With the intent of aligning the imagery of Santoor talc with Santoor soap, all-new, trendy packaging, fresh contemporary designs, and new imagery were introduced in 2006. The talc now comes in a tall and stylish container with curves and a convenient flip top cap to suit the customers.  The new positioning – ‘Look Young, Feel Young’ also aligns it with Santoor soap. Available in 400 gm, 100 gm, 50 gm and a handy 20 gm, Santoor talc promises the customer a super fine talc that is easily spreadable with an international fragrance from a renowned perfumery house in France – all in a modern, easy to use flip top pack. Santoor Talc still offers women exactly what they want – soft, glowing, younger-looking skin. Santoor Handwash was launched in the year 2006 as a logical extension of the Santoor mother-brand in the modern personal wash category.  It is available in three variants, namely- essential oil, extra moisturizing and glycerin & apricot. Santoor handwash is a blend of natural ingredients, sandal and exotic essential oils.The ingredients of Santoor Handwash are designed to offer a double protection. Its unique formulation not only fights germs but has a pH balanced formulation that maintains the softness of the hands. Recently a variant of Santoor Handwash was launched, namely glycerin and apricot. Santoor Handwash is available in 150 ml and 250 ml pump packs and 180 ml, 500 ml, 1 litre and 5 litre refill packs

Weitere ähnliche Inhalte

Was ist angesagt?

Lux final presentation group one
Lux final presentation group oneLux final presentation group one
Lux final presentation group one
Divyanshu Mishra
 
Surf Excel IMC in India
Surf Excel IMC in IndiaSurf Excel IMC in India
Surf Excel IMC in India
Aditya Singh
 
Parachute final1
Parachute final1Parachute final1
Parachute final1
Amrita ray
 

Was ist angesagt? (20)

MBA Project (Ariel Excel Gel & Surf Excel)
MBA Project (Ariel Excel Gel & Surf Excel) MBA Project (Ariel Excel Gel & Surf Excel)
MBA Project (Ariel Excel Gel & Surf Excel)
 
Lux, dove & lifebuoy. marketing mix
Lux, dove & lifebuoy. marketing mixLux, dove & lifebuoy. marketing mix
Lux, dove & lifebuoy. marketing mix
 
Stp analysis of dove soap
Stp analysis of dove soapStp analysis of dove soap
Stp analysis of dove soap
 
Lakme ppt
Lakme pptLakme ppt
Lakme ppt
 
Dettol case- featured by NDTV Profit.
Dettol case- featured by NDTV Profit.Dettol case- featured by NDTV Profit.
Dettol case- featured by NDTV Profit.
 
Mortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONINGMortein case study mARKETING bRAND pOSITIONING
Mortein case study mARKETING bRAND pOSITIONING
 
Final marketing ppt fiama
Final marketing ppt fiamaFinal marketing ppt fiama
Final marketing ppt fiama
 
Lakme
 Lakme Lakme
Lakme
 
Lux Presentation
Lux PresentationLux Presentation
Lux Presentation
 
Lux final presentation group one
Lux final presentation group oneLux final presentation group one
Lux final presentation group one
 
Project on shampoo
Project on shampooProject on shampoo
Project on shampoo
 
Surf Excel IMC in India
Surf Excel IMC in IndiaSurf Excel IMC in India
Surf Excel IMC in India
 
Marketing Management dettol dettol
Marketing Management dettol dettolMarketing Management dettol dettol
Marketing Management dettol dettol
 
Forest essentials V/s Kama Ayurveda
Forest essentials V/s Kama Ayurveda Forest essentials V/s Kama Ayurveda
Forest essentials V/s Kama Ayurveda
 
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaPProject RepoRt on Mkt SegmeNtation Of Lux SoaP
Project RepoRt on Mkt SegmeNtation Of Lux SoaP
 
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
Detergent Market in India as of 2015 (Surf Excel, Ariel, Nirma, Wheel, Tide, ...
 
Colgate rural marketing
Colgate rural marketingColgate rural marketing
Colgate rural marketing
 
Head shoulder
Head shoulderHead shoulder
Head shoulder
 
Parachute final1
Parachute final1Parachute final1
Parachute final1
 
Marketing plan soap
Marketing plan soapMarketing plan soap
Marketing plan soap
 

Ähnlich wie Santoor

Kubs report
Kubs reportKubs report
Kubs report
Rija RK
 
Presentation On Hul
Presentation On HulPresentation On Hul
Presentation On Hul
yush313
 
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULmarketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
Aghna Shamsi
 
20428237 presentation-on-imc
20428237 presentation-on-imc20428237 presentation-on-imc
20428237 presentation-on-imc
dhavaldshah
 
Report on-chik-shampoo
Report on-chik-shampooReport on-chik-shampoo
Report on-chik-shampoo
Patel Rahul
 
Rural marketing report on chik shampoo
Rural marketing report on chik shampooRural marketing report on chik shampoo
Rural marketing report on chik shampoo
Heemanish Midde
 
UNILEVER PAKISTAN LTD
UNILEVER PAKISTAN LTDUNILEVER PAKISTAN LTD
UNILEVER PAKISTAN LTD
Mudusir Ali
 
Sunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCGSunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCG
Onlyurs
 

Ähnlich wie Santoor (20)

A Project on Marketing Research
A Project on Marketing ResearchA Project on Marketing Research
A Project on Marketing Research
 
Kubs report
Kubs reportKubs report
Kubs report
 
Santoor Skincare.pptx
Santoor Skincare.pptxSantoor Skincare.pptx
Santoor Skincare.pptx
 
Product mix of hll
Product mix of hllProduct mix of hll
Product mix of hll
 
HUNDUSTAN UNILIVER
HUNDUSTAN UNILIVERHUNDUSTAN UNILIVER
HUNDUSTAN UNILIVER
 
Presentation On Hul
Presentation On HulPresentation On Hul
Presentation On Hul
 
Sunsilk
SunsilkSunsilk
Sunsilk
 
Top soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTATop soap brands in India By ASHITA KISPOTTA
Top soap brands in India By ASHITA KISPOTTA
 
Company Review by Harshal bhatt.pptx
Company Review by Harshal bhatt.pptx Company Review by Harshal bhatt.pptx
Company Review by Harshal bhatt.pptx
 
Hindustan unilever limited
Hindustan unilever limitedHindustan unilever limited
Hindustan unilever limited
 
A comparative study on men facewash
A comparative study on men facewashA comparative study on men facewash
A comparative study on men facewash
 
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HULmarketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
 
20428237 presentation-on-imc
20428237 presentation-on-imc20428237 presentation-on-imc
20428237 presentation-on-imc
 
Report on-chik-shampoo
Report on-chik-shampooReport on-chik-shampoo
Report on-chik-shampoo
 
CLINIC ALL CLEAR
CLINIC ALL CLEARCLINIC ALL CLEAR
CLINIC ALL CLEAR
 
Sunsilk
SunsilkSunsilk
Sunsilk
 
Rural marketing report on chik shampoo
Rural marketing report on chik shampooRural marketing report on chik shampoo
Rural marketing report on chik shampoo
 
UNILEVER PAKISTAN LTD
UNILEVER PAKISTAN LTDUNILEVER PAKISTAN LTD
UNILEVER PAKISTAN LTD
 
Sunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCGSunsilk V/s Head&Shoulders FMCG
Sunsilk V/s Head&Shoulders FMCG
 
Chik shampoo
Chik shampooChik shampoo
Chik shampoo
 

Mehr von Thomas Cook Ltd (6)

Spice|Jet Airlines
Spice|Jet AirlinesSpice|Jet Airlines
Spice|Jet Airlines
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurship
 
Masters In Business Administration
Masters In  Business  AdministrationMasters In  Business  Administration
Masters In Business Administration
 
Entrepreneurship
EntrepreneurshipEntrepreneurship
Entrepreneurship
 
Masters in business administration
Masters in business administrationMasters in business administration
Masters in business administration
 
Orchid hotel
Orchid hotelOrchid hotel
Orchid hotel
 

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Overview on the Automatic pill identifier
Overview on the Automatic pill identifierOverview on the Automatic pill identifier
Overview on the Automatic pill identifier
 
Dermatome and myotome test & pathology.pdf
Dermatome and myotome test & pathology.pdfDermatome and myotome test & pathology.pdf
Dermatome and myotome test & pathology.pdf
 
Gallbladder Double-Diverticular: A Case Report المرارة مزدوجة التج: تقرير حالة
Gallbladder Double-Diverticular: A Case Report  المرارة مزدوجة التج: تقرير حالةGallbladder Double-Diverticular: A Case Report  المرارة مزدوجة التج: تقرير حالة
Gallbladder Double-Diverticular: A Case Report المرارة مزدوجة التج: تقرير حالة
 
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdfSEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
SEMESTER-V CHILD HEALTH NURSING-UNIT-1-INTRODUCTION.pdf
 
Signs It’s Time for Physiotherapy Sessions Prioritizing Wellness
Signs It’s Time for Physiotherapy Sessions Prioritizing WellnessSigns It’s Time for Physiotherapy Sessions Prioritizing Wellness
Signs It’s Time for Physiotherapy Sessions Prioritizing Wellness
 
Tissue Banking and Umbilical Cord Blood Banking
Tissue Banking and Umbilical Cord Blood BankingTissue Banking and Umbilical Cord Blood Banking
Tissue Banking and Umbilical Cord Blood Banking
 
The Orbit & its contents by Dr. Rabia I. Gandapore.pptx
The Orbit & its contents by Dr. Rabia I. Gandapore.pptxThe Orbit & its contents by Dr. Rabia I. Gandapore.pptx
The Orbit & its contents by Dr. Rabia I. Gandapore.pptx
 
Premium ℂall Girls In Mumbai👉 Dail ℂALL ME: 📞9833325238 📲 ℂall Richa VIP ℂall...
Premium ℂall Girls In Mumbai👉 Dail ℂALL ME: 📞9833325238 📲 ℂall Richa VIP ℂall...Premium ℂall Girls In Mumbai👉 Dail ℂALL ME: 📞9833325238 📲 ℂall Richa VIP ℂall...
Premium ℂall Girls In Mumbai👉 Dail ℂALL ME: 📞9833325238 📲 ℂall Richa VIP ℂall...
 
VIP Pune 7877925207 WhatsApp: Me All Time Serviℂe Available Day and Night
VIP Pune 7877925207 WhatsApp: Me All Time Serviℂe Available Day and NightVIP Pune 7877925207 WhatsApp: Me All Time Serviℂe Available Day and Night
VIP Pune 7877925207 WhatsApp: Me All Time Serviℂe Available Day and Night
 
CONGENITAL HYPERTROPHIC PYLORIC STENOSIS by Dr M.KARTHIK EMMANUEL
CONGENITAL HYPERTROPHIC PYLORIC STENOSIS  by Dr M.KARTHIK EMMANUELCONGENITAL HYPERTROPHIC PYLORIC STENOSIS  by Dr M.KARTHIK EMMANUEL
CONGENITAL HYPERTROPHIC PYLORIC STENOSIS by Dr M.KARTHIK EMMANUEL
 
TEST BANK For Huether and McCance's Understanding Pathophysiology, Canadian 2...
TEST BANK For Huether and McCance's Understanding Pathophysiology, Canadian 2...TEST BANK For Huether and McCance's Understanding Pathophysiology, Canadian 2...
TEST BANK For Huether and McCance's Understanding Pathophysiology, Canadian 2...
 
Renal Replacement Therapy in Acute Kidney Injury -time modality -Dr Ayman Se...
Renal Replacement Therapy in Acute Kidney Injury -time  modality -Dr Ayman Se...Renal Replacement Therapy in Acute Kidney Injury -time  modality -Dr Ayman Se...
Renal Replacement Therapy in Acute Kidney Injury -time modality -Dr Ayman Se...
 
ESC HF 2024 Spotlights Day-2.pptx heart failure
ESC HF 2024 Spotlights Day-2.pptx heart failureESC HF 2024 Spotlights Day-2.pptx heart failure
ESC HF 2024 Spotlights Day-2.pptx heart failure
 
ANAPHYLAXIS BY DR.SOHAN BISWAS,MBBS,DNB(INTERNAL MEDICINE) RESIDENT.pptx
ANAPHYLAXIS BY DR.SOHAN BISWAS,MBBS,DNB(INTERNAL MEDICINE) RESIDENT.pptxANAPHYLAXIS BY DR.SOHAN BISWAS,MBBS,DNB(INTERNAL MEDICINE) RESIDENT.pptx
ANAPHYLAXIS BY DR.SOHAN BISWAS,MBBS,DNB(INTERNAL MEDICINE) RESIDENT.pptx
 
Cas 28578-16-7 PMK ethyl glycidate ( new PMK powder) best suppler
Cas 28578-16-7 PMK ethyl glycidate ( new PMK powder) best supplerCas 28578-16-7 PMK ethyl glycidate ( new PMK powder) best suppler
Cas 28578-16-7 PMK ethyl glycidate ( new PMK powder) best suppler
 
Vip ℂall Girls Shalimar Bagh Phone No 9999965857 High Profile ℂall Girl Delhi...
Vip ℂall Girls Shalimar Bagh Phone No 9999965857 High Profile ℂall Girl Delhi...Vip ℂall Girls Shalimar Bagh Phone No 9999965857 High Profile ℂall Girl Delhi...
Vip ℂall Girls Shalimar Bagh Phone No 9999965857 High Profile ℂall Girl Delhi...
 
Hemodialysis: Chapter 1, Physiological Principles of Hemodialysis - Dr.Gawad
Hemodialysis: Chapter 1, Physiological Principles of Hemodialysis - Dr.GawadHemodialysis: Chapter 1, Physiological Principles of Hemodialysis - Dr.Gawad
Hemodialysis: Chapter 1, Physiological Principles of Hemodialysis - Dr.Gawad
 
NDCT Rules, 2019: An Overview | New Drugs and Clinical Trial Rules 2019
NDCT Rules, 2019: An Overview | New Drugs and Clinical Trial Rules 2019NDCT Rules, 2019: An Overview | New Drugs and Clinical Trial Rules 2019
NDCT Rules, 2019: An Overview | New Drugs and Clinical Trial Rules 2019
 
Get the best psychology treatment in Indore at Gokuldas Hospital
Get the best psychology treatment in Indore at Gokuldas HospitalGet the best psychology treatment in Indore at Gokuldas Hospital
Get the best psychology treatment in Indore at Gokuldas Hospital
 
Denture base resins materials and its mechanism of action
Denture base resins materials and its mechanism of actionDenture base resins materials and its mechanism of action
Denture base resins materials and its mechanism of action
 

Santoor

  • 1. Presented By: Judanna Pereira Santoor
  • 2.
  • 3. With a $ 5 Billion turnover, it has diverse interests ranging from Information Technology to Infrastructure Engineering and Consumer Care.
  • 4. Wipro has a presence across 50 countries and employee strength of over 94000 employees worldwide from over 50 nationalities.
  • 5. Wipro Consumer Care and Lighting is today among the top 10 FMCG companies and amongst the Fastest Growing FMCG companies in India.
  • 6. It has a presence in over 40 countries with over 6500 employees worldwide.
  • 7.
  • 8.
  • 9. Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin. The times changed so did the Indian woman. She was no more the simple housewife who stayed at home and looked after the kids. As the years went by she became more outgoing and career oriented.  To keep up with these changing times, Santoor White was launched. Santoor White combined the goodness of two premium ingredients sandal and milk of almonds, thus opening up a whole new market. Santoor now reached out to a whole new urban woman- a woman who excelled in her career as much as she excelled as a mother. It was an image that would now personify every Santoor woman. Through the years, as the brand grew, so did the imagery. The Santoor woman now rubbed shoulders with celebrities Saif Ali Khan and Madhavan in the ads. She had a glamourous career- where she was not only appreciated for her beauty but was acknowledged for her achievements, both in her career as well as a mother. It was an image that not only made Santoor extremely popular in its core market of Andhra Pradesh and Maharashtra it became aspirational for women in newer markets in the north and east of India. As the popularity grew so did its market share. Santoor was now the largest soap in South India. It was also in the three most popular soaps in Maharashtra and Karnataka. Santoor is now exported to 11 countries. Today Santoor is more than just the regular orange soap.  It now has a number of exciting new variants- Santoor White, Santoor Glycerine and more recently Santoor Honey and Apricot. Santoor has grown from a traditional south Indian soap to a modern beauty soap that has carried the secret of younger looking skin to more and more women across the country. Santoor is the secret of younger looking skin of a wide range of women of different ages and income groups all across the country.
  • 10. Santoor Products Santoor talc. Looks Young And Fresh Santoor Handwash: Keeps hands safe and soft Santoor talc was introduced in 1991 as white talc in sandal fragrance, first in AP followed by Maharashtra, Karnataka and Kerala. With the intent of aligning the imagery of Santoor talc with Santoor soap, all-new, trendy packaging, fresh contemporary designs, and new imagery were introduced in 2006. The talc now comes in a tall and stylish container with curves and a convenient flip top cap to suit the customers. The new positioning – ‘Look Young, Feel Young’ also aligns it with Santoor soap. Available in 400 gm, 100 gm, 50 gm and a handy 20 gm, Santoor talc promises the customer a super fine talc that is easily spreadable with an international fragrance from a renowned perfumery house in France – all in a modern, easy to use flip top pack. Santoor Talc still offers women exactly what they want – soft, glowing, younger-looking skin. Santoor Handwash was launched in the year 2006 as a logical extension of the Santoor mother-brand in the modern personal wash category. It is available in three variants, namely- essential oil, extra moisturizing and glycerin & apricot. Santoor handwash is a blend of natural ingredients, sandal and exotic essential oils.The ingredients of Santoor Handwash are designed to offer a double protection. Its unique formulation not only fights germs but has a pH balanced formulation that maintains the softness of the hands. Recently a variant of Santoor Handwash was launched, namely glycerin and apricot. Santoor Handwash is available in 150 ml and 250 ml pump packs and 180 ml, 500 ml, 1 litre and 5 litre refill packs
  • 11. Santoor Facewash: Makes you look beautiful instantly SANTOOR ENHANCE UV WHITE PHILOSOPHY Santoor Facewash was launched in the year 2004 to offer a modern product to Santoor consumers in urban markets. Later in 2007, the Santoor Facewash was relaunched along with the addition of a Gel variant with improved formulation and superior packaging. Santoor Facewash is available in two variants, namely- Fairness Facewash Gel with premium ingredients like saffron & sandal that have the inherent properties of giving fairness to skin and Fairness MoisturisingFacewash with the goodness of sandal extracts and almond milk. Santoor Facewash deep cleanses and its active ingredient gently nourishes your skin to make you feel fresh & look beautiful instantly. Both variants are available in 50g and 100g pack sizes. September 2009, two new variants of Santoor Facewashwasbeing introduced. One is a Gentle Exfoliating Facewash with Micro beads. The other is a Cleansing Facewash for oily skin. In today’s world we deal with a lot of pollution and stress. We rarely stop and take notice of its effects on our skin. Natural factors like UV rays, pollution, stress and hormonal changes can lead to skin darkening and early ageing. Keeping this in mind and understanding Indian weather conditions, Santoor launches the Santoor Enhance Range of products. The entire range contains unique UV White technology that not only whitens skin from within, but also protects it completely. Double UV filters protect your skin from both UVA and UVB rays to prevent premature ageing due to sun and tanning while a rare combination of Sakura (Japanese flower famous for whitening skin tone), Sandal and Lipo-Vit C work to transform your skin into fairer, luminous and even-toned in just 2 weeks*! RESULTS: Dark spots are reduced and lightened Skin tone is evened out Complexion is luminously fairer and more radiant Skin is protected from further darkening and premature ageing
  • 12.
  • 13.
  • 14. “Santoor has notched up a market share of 15.1% (value terms) in South India in the first quarter, according to market research agency AC Nielsen’s figures. This was achieved on the back of a strong distribution network and communication in rural areas,” president of WCCL, Santoor continues to be the third largest soap brand with a 7.5% value market share in the first quarter of fiscal 2009-10. 
  • 15. The household business — including soaps, baby products and lighting — grew 14%. This was powered by an 18% growth in Santoor, a 30% growth in ayurvedic-soap Chandrika and home lighting also saw some surge in business. WCCL’s business contributed 9% to total revenue and 7% to the PBIT for the April-June quarter. The institutional segment, which accounts for 18% of WCCL’s business, remained damp. 
  • 16. The FMCG division’s operating margins increased from 11.9% to 14.4% in the first quarter. “Our margins have grown because we have managed to hold on to prices inspite of competitive pressures. Besides improving cost structures, our raw material purchases have been at the lowest market prices. We had also deferred investment to re-launch several Unza products, internationally, which will show up in the second-quarter figures,” MrAgarwal, added. 
  • 17.