We are designing a small kitchen appliance for young/adult men who cook based on a daily job or doing it as a pleasant activity enjoying with others.

1. Progettazione Teacher: Luca Troisi Team:Felipe Muñoz Alejandro Dominguez ValeriyDimov

2. WHAT?Small Kitchen Appliance FOR WHO? For Men COMPANY:AUDI brand DESIGNERS: Bauhaus & Le Corbusier We are designing a small kitchen appliance for young/adult men who cook based on a daily job or doing it as a pleasant activity enjoying with others.

4. Why it is an interesting activity for some, and a boring one for others?

5. What are the social behaviors founded when men are cooking?

7. Lack of time

8. Culture

10. “Do not really know how to cook a lot of recepies”… “I like to cook surrounded by people or to cook for them, and they can’t always be there”

11. “If there is someone else that cooks, well let it go”

13. Select easy cooking food

14. Decide what to cook just before doing it

15. Do not prepare sophisticated food

16. Do not really concentrate when cooking

17. Cooking is a duty but also a pleasure

18. Most of them enjoy cooking. Nevertheless it is not a major activity

20. Fogg Behavior Model

21. Behavior

22. PERSONA 2 Rational: focus on results Looking for a woman to seduce Free time = social relationships Love to eat new things High income Workaholic/high status Between 32 to 40 years old

24. Like to prepare sophisticated food but not to hard

25. As in work, he likes everything organized but sometimes forgets some ingredients

26. As he lives by himself, sometimes he does not know where the appliances are

29. Acts in a very disorganized way as he does not know pretty much about cooking appliances

30. Most of the time depends on what his wife indicates

31. Always makes a mess

34. He has always thought that cooking is women duty

35. Though he hates cooking, he can barely know a little bit about it, so he knows where most of appliances are

36. As an ignorant cook, most of the time just dedicates his time to organized a “delicious prepared” plate

40. To get a couple is an enough motivation

42. The company is very important

44. Though it is a good way to socialize and seduce, do not like to spend much time

46. Men cooking is not a common practice

48. Onwards Keep researching but focus more on our specific target, based on their behavior Start looking at what features and functions are valuable for our product to fit our target Look for available and coming technologies to help us to create a product of easy use and practical

49. To be continued...