1. Becoming the largest one in Asia in the next decade!
The Great Wall Cup
International Youth Football Tournament
“北京长城杯”国际青少年足球锦标赛
Sponsorship Proposal 2012-2015
Airlines

2. What is Great Wall Cup?
The Great Wall Cup is an international youth football
tournament organized by Beijing Football Association
in association with Direct Sports Management. The
inaugural tournament kicked off at the Bird’s Nest
National Stadium in 2010 with 14 competing teams
from 6 different countries across the globe. In 2011,
a total of 30 teams competed at the Great Wall Cup
including 14 international teams from the likes of
Brazil, Philippines, Thailand, Korea, Australia, Taiwan,
Mexico and Russia.
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3. The Great Wall Cup provides young
people from around the world an unique
Our mission is to make the Great opportunity to experience China with
Wall Cup THE leading and largest host of through a combination of sports and
international youth football tournament in culture.
Asia within the next 10 years. Our Concept
Mission & Vision
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4. Media Attention & Public Image
The 1st event kicked off at the Bird Nest National Stadium in
2010 with limited media exposures. The 2nd edition in 2011 was a
massive success and created a positive image amongst Chinese
and worldwide media
Here are some reports about it:
China’s most recognizable TV network - CCTV News Channel reported
the opening ceremony of the GWC 2011. This channel at is China’s
major international bridge. Australian international player at Beijing
Guoan, Joel Griffiths was interviewed by CCTV at the opening ceremony
and spoke out about the importance of this tournament towards
development of youth football in China and worldwide.

5. Domestic Media Attention
A domestic media reports of the GWC 2011 came in massive
waves throughout the tournament period as Chinese TV and
Newspapers wanted report of the largest tournament in
China 5

6. International Media Attention
GWC 2011 also received international media
reports generating an image of positive
social development through sports
for Youths of all backgrounds.
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7. China International Newspaper
Great Wall on the ball Guns to goalposts
Global Times 10:22 August 13 2010 Global Times | July 20, 2011 09:15
By Gao Fumao By Vera Penêda
The curiously under-reported Great Wall Cup, which "There was a lot of shooting and violence in the streets in City of
wrapped up in Beijing recently was a triumph for Chinese God," said Yuri Marllon, 14, captain to the Zico Soccer Academy,
soccer, said its organizers. Dawn Du, marketing chief at from one of Brazil's renowned slums made famous in the movie with
China Sports Tours (CST) said the July 25-31 the same name. "Now life is more peaceful and we have the football
tournament, which brought under-18 teams from five
school," added the teenager, who is in Beijing to participate in the
countries to play against local competition at Beijing's
second edition of The Great Wall Cup International Youth
Olympic National Stadium, will be an annual event. In
fact CST has already had confirmation from clubs in Tournament (GWC).
Mexico that they'll be traveling for the 2011 event.
A total of 30 teams, including 14 from overseas, are participating in
Drowned out perhaps in the hype surrounding FC the only international youth football tournament in China. GWC
Barcelona's visit here, the inaugural Great Wall Cup was merges football and culture in a week-long event that promotes
won by Korea's Gwacheon Middle School, the country's integration and fair play. An incubator of talent and a stage for
high school soccer champs, who beat teams from Italy, international exposure, GWC teaches young players aged between
the US, Australia and China for the medals. 11 and 18 how to thrive on and off the pitch.
http://beijing.globaltimes.cn/community/2011- http://www.globaltimes.cn/NEWS/tabid/99/ID/667040/Guns-to-
04/563296.html goalposts.aspx
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8. China International Newspaper
Chinese coaches struggling with lack of
youngsters
Updated: 2011-07-19 07:56By Tang Yue (China Daily)
"Ten years ago, when I announced recruitment for the soccer team, the
students rushed to me and I had to disappoint some of them. But now
they show less interest and we have to persuade the parents to let them
play," Gao told China Daily on Sunday at the Great Wall Cup of
Beijing 2011 International Youth Football Tournament, which attracted
more than 30 teams from seven countries.
To play against foreign teams for the first time excited Gao's young
players as they sought glory for their country.
Young players from China (in green) and Australia
"I want to show them we are not that bad," said Yang Boshuo, 12, compete during the Great Wall Cup of Beijing 2012
referring to the struggling national team. "Its performance is really face- International event, which attracted more than 30
losing. I doubt they have not washed their feet for a long time."
teams from seven countries. Hu Guang / for China
Children always need inspiration from local sports stars. Unfortunately,
Daily
China doesn't have a soccer version of basketball icon, Yao Ming.
http://www.chinadaily.com.cn/cndy/2011-07/19/content_12929928.htm
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9. Brazilian TV Network
Crianças da Cidade de Deus (RJ)
jogam futebol na China
publicado em 28/07/2011 às 16h26:
Zico Soccer School from the city of Rio de Janeiro, Brazil participated
the GWC 2011. Their journey to China received massive media
attentions back home.
“ The Photo shows an interview by Brazil's biggest TV networks after
Zico Soccer school back home. Kids from the school gave a GWC
2011 T-shirt to the host as a gift.”
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10. Why Sponsor GWC?
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11. A Fast Growing Event with Increasing Expenses on
International Flights!
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12. The increasing number of participating international teams in the
past 2 years
3rd year 2012
2nd year 2011 The 3rd edition is rearing to go and
we aim to invite 30 international
In the 2nd edition, 14 international teams teams for the 2012 tournament
participated with around 350 international with approx 600 travelers.
travelers from Mexico, Australia, Thailand,
Philippines, Chinese Taiwan, Korea, Russia There are already international
and Brazil.3 times bigger than the teams starting to booking now.
1 st year’s event. Estimate expense on
1st year 2010 international flight is almost 2
The GWC started with 4
international teams participated
million RMB
the 1st edition in 2010. Participants approx: 300,000USD.
from Australia, USA, Italy and
Korea with total of 105
international travelers.
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13. Development Plan 2012-2019
Next 10 years… (110)10th year 2019
Growing number of international participants
with specific goals
30 international teams in 2012, 45
(95)9th year 2018
international teams in 2013, 55 international
teams in 2014, 110 international teams in 2019 (85)8th year 2017
Focusing on recruiting more Asian and
international teams 7th year 2016 (75)
6th year 2015 (65)
5th year 2014 (55)
4th year 2013 (45 teams)
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14. The reason to bring sponsors into the tournament is
to make this very unique event a better one for
youngsters from all over the world and also deliver a
positive image to the Chinese public. Since there is
no event like GWC in China, even it’s only the 2nd
edition, it has already made a massive impact on
the Chinese football federation and professional
clubs
Sponsor will absolutely help the development of the
GWC and the investment return to the sponsor will
be right and a long way.
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15. Here are 3 main benefits to sponsor:
Excellent investment return through direct sales
Gain positive public image in China and globally
An investment for the future
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16. 1.
Excellent investment return for your
organization
“GWC will promote to all the international participants
travel to China with the Sponsor Airlines and that will
become a direct sells to the sponsor airline.“
Normally a minimum number of participants in a team is
20 which includes 16 players, 2 coaches, 1 team medic
and 1 group leaders. Some teams can travel with 58
people or 80 people like Mexico and Australia in our
2010 event. So, think about 30, 40 or 80 international
teams.
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17. 2.
Gain a positive image in China and
global
When a sponsor Become involved, GWC will spent
more Investment on domestic publicities and
international promotions your brand image will appear:
TV commercials
TV broadcasting
Radio advertisement
Outdoor advertisement
Website advertisement
Press conference
Promotional events before tournament
Onsite promotion during the tournament
Tournament Official Website promotion
Newsletter Promotion
GWC world Tour
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18. 3.
An investment for the future
GWC is an event for youngsters between 12-19 for both
boys and girls. They are YOUR future potential clients
and GWC only deliver great life time experience and
sponsor image will affect their buying decision.
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19. Where will your investment go to?
Greater Media recognition Increasing capacity and quality of
tournament
•Increase coverage of matches and cultural
aspect of the tournament from both domestic •Better quality football fields and greater
and international networks capacity to fit increasing amount of teams
•Live coverage of opening ceremony and finals •Increasing transportation to deal with increase
of annual participants
•Merchandise branding
•GWC tour bus to help rural youth through
•GWC charity football – after all, many famous footballers
have come from remote places
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20. Questions?
Contact us:
Mr. Shine Liu (Managing Director)
www.thegreatwallcup.com
Email: shine@chinasportstour.com
Tel: +8610-84388177
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