Turning an iPhone Idea into a successful iPhone app. A simple overview of the steps you should follow to get your iPhnoe app idea realised. We are focusing on paid apps and investors that want to see return on investment in the iPhone AppStore.

1. jTribe
Turning an iPhone Idea into a
successful iPhone app
“Hey, I have this great iPhone app idea!”
Prepared by jTribe, 2009

2. Is this for You?
There seems to be no shortage of iPhone app ideas.
As an iPhone development company we get asked on
a daily basis “How much does it cost to develop my
great iPhone idea?” A valid question but not possible
to answer without going through a process of
validation and scoping. This presentation gives an
overview of the basic steps to get from an idea to a
product.
Prepared by jTribe, 2009

3. The Process
4-step that lead from an initial idea to the final
product that’s available in the AppStore.
First there is great idea, right?
But how good is the idea really? Is it
worth to proceed and invest money
in developing an iPhone app?
Checking an idea and validating its
feasibility is one of the most
important steps to avoid spending
money on the wrong thing!
Once the idea is confirmed as
having the right potential the
development process can be kicked
off. Do it yourself or get the pros in
to do it for you.
Submitting to Apple and getting the
app on users phones is next. Just
putting the app in the AppStore
wont sell it!
Prepared by jTribe, 2009

4. The Idea
“Hey, I have a great iPhone App idea!”
So you got a great iPhone application idea. That is obviously the very first step
of every great iPhone app.
Make sure you know who the end-user will be and what problem it will solve.
But even an unconventional “quirky” idea may become a very successful iPhone
app.
We are not going to tell you how to generate a great idea. We’d rather tell you
how to validate and do some sanity checking of you great idea.
Manifest your idea with some key principles that describe the core of your idea.
Prepared by jTribe, 2009

5. The Idea Check
“...and it actually could work”
The critical question is actually what you want to achieve with your iPhone app.
Basically there are two ways to get return on an iPhone app.
1) make a million through AppStore sales
2) use it as a marketing tool to promote another service or product
In both cases it is crucial to understand the structure and size of your user-
base. In the first case the size will determine the dollar-return you can make
with the app. In the second case it will determine the marketing effect.
Assuming you want to make a million dollars through AppStore sales it is crucial
that you understand the iPhone economics. How many iPhone users are there?
How much money can I make in my segment? ...
If you don’t plan to become number one in the AppStore in the category you
target then don’t expect a return of investment.
We highly recommend that you ensure that your idea can enter the top 10 apps
in the AppStore. Otherwise, consider it a learning exercise.
Prepared by jTribe, 2009

6. Development
“Lets get this baby built”
So you are convinced that your idea could fly? Then it’s time to get in to the
technical part.
Development costs money. Great iPhone development cost even more money.
If you are really committed to develop the best possible iPhone app then you
should move ahead and engage the development process. However, if you have
doubts at this stage then don’t waste your money or effort.
The development process could fill a book. Assuming that you are not a
professional iPhone developer here is a brief summary:
Get your scope right. Prepare your wireframes. Get some quotes from iPhone
developers. Make a decision and choose the most awesome developers you can
afford. Now let the iPhone developers do their magic and make sure they stick
to your initial idea.
Find a group of beta tester. Submit your iPhone application to the Apple
AppStore. Be prepared to wait a couple of weeks before Apple has approved
your app.
There are many little things that could go wrong in this step so get some
professional help.
AND DON’T FORGET YOUR MARKETING
Prepared by jTribe, 2009

7. Life in the AppStore
“I just made a million $”
Great, you got your app in the AppStore.
If you have timed your marketing correctly you should have a huge initial boost
of app downloads. Make sure you are going to keep the momentum up.
Be wise around any prices changes decisions and consider price elasticity.
Monitor your app usage. (e.g. pinchmedia.com)
Communicate with your app users. (e.g. shoutmob.com)
Use tools and promotion means.
Release updates.
Keep on top of the curve. If your idea flies then makes sure that you add
features users may like.
Prepared by jTribe, 2009

8. Your idea here...
jTribe
http://jtribe.com.au
http://jtribe.bogspot.com
Prepared by jTribe, 2009