Timmons j finalprojectbook_2

1. Enjoy the Proj ect Boo k Artomatic www.artomatic.org Copyrighted 2010 Joy Timmons

3. Contents 1.0 Research Strategies 4 1.1 Project Introduction 5 About the Project Book 1.2 Goals and Objectives 6 Project Goals and Objecvtives, Hours Spent on Work Management, Planned and Exact Study Hours, Monthly Tasks and Duties 1.3 Creative Brief 7 Company’s Profile 1.4 Research Methods 8 Choosing Appropriate Research Methods 1.5 Design Research and Studies 9 Research Questions and Answers, Client and Business Research, Design Society Research 10, How Do We Define Color Theory 11-13, Provisions and Usages of Images and Illustrations 14, Sample Images and Illustrations 15, Typography Studies 16, Brand Studies 17, and Competitive Research 18 1.6 Research Paper 19 Abstract 19 and Summary and References 20 2.0 Creative Development 21 2.1 Sketches 22 Exploration of Sketches 2.2 Moodboards 23 Comps 2.3 Concept Layouts 24 Final Comps 2.4 Iterative Designs 25 College Design Comps 2.5 Website Developments 26 Exploration of Sketches 26 and Comps 27 2.6 Storyboards 27 Exploration of Sketches 28 and Final Comps 29 3.0 Style Guide 30 3.1 Style Guide Introduction 31 The Style Guide Basics, Brand Development, and Brand Color Palette 3.2 Brand Colors 32 Brand Color Palette 3.3 Brand Images 33 Sample Images 3.4 Brand Logo Image Production 40 3.5 Brand Typography 41 Logo Texts with Company Title and Body Texts 3.6 Brand Logo Prodution 43 3.7 Print Media 44 Stationary 44-46 and Advertisement: Poster 47 3.8 Website 48 Publishing: Advertisement on Website 3.9 Motion Graphics 49 Storyboard Comps 4.0 Final Design Presentations 50 4.1 Fiinal Stationary Presentation: Final Package 51 4.2 Final Video Production Presentation Package: Final Package 52 4.3 Final Souvenir Package Designs: Final Package 53 4.4 Final Billboard Presentation: Final Signage 54 4.5 Final Desktop Publishing: Final Design Online 55 4.6 Final Website Design: Final Website 56 4.7 Final Motion Graphics: Final Commercial Advertisement 57 4.8 Project Book Summary: The Conclusion of the Project Book 58

4. 1.0 Research Strategies

5. 5 1.1 Project Introduction About the Project Book In the graduate media design studies, the assignment is to design a campaign, which is design solution for the project book. This book reviews all of the steps of the way this design solution is put together in solid professional design comps or pieces. The final design solution is applied on different formats, presentations, and applications that fit with the theme of the assignment. This book is also design for client or audience in working in a design firms, companies, or non-design firms or companies who needs an assignment done. This project was based on designing a campaign project on “Artomatic”. The mission is design affordable price or free admission events for the target audience, low and middle class families. This project is applied to this project book in full details on the usage of the design solution. This helps to gain understanding that project book is not just based on the campaign, but the design process on how the campaign or design solution has been resolved. Now, let’s begin with the first section, where it discuss important information about the beginning process of this design solution. Since this is the first time designing a project book, there are lots of areas about the media design studies that designers may not be aware of or do not know what is a project book. Now, let’s begin with the first section, where it discuss important information about the beginning process of this design solution. The next section is to present the creative development in creating sketches, comps, collage designs, iterative designs, final comps, and storyboards. The third section is the style guide. It explains the design process of how the brand logo is put together. The fourth section is to final presentation of the design solution applied on different applications. The last section is the project book summary about the overall project book and other information relating to this project book creation.

6. 6 1.2 Goals and Objectives Project Goals and Objectives 1. Determine how to organized project work schedule. 2. Finalized Work Schedule that will work for creating this project. 3. Start on project assignment. 4. Create brainstorming ideas that would be the final solution to the design. 5. Finalized design solution. 6. Create applications for the design solutions. 7. Present the final design solution in a project book. Hours Spent on Work Management 1. Suggested Study Hours between 25-30 a week Planned and Exact Study Hours 1. Study Hours between 30-60 a week 2. Work Hours between 25-40 a week Monthly Tasks and Duties January and February 1. Brainstorm ideas and thoughts of the project. 2. Create rough drafts of the research raper. 3. Organized ideas on the three components. 4. Continue to Finalized Campaign assignment. March 1. Finalized Research Paper and Three Project briefs. 2.Begin designing the testimonial ad of the campaign project. April 1. Design Mood-boards for the campaign. 2. Created toolbox mood-boards and other Comps. 3. Finalized the Campaign Ad in six different comps. May 1. Created mood-boards, Campaign Ad, and Comps. 2. Finalized the Campaign Ad in six different comps. June 1. Begin design websites, wireframes, and sitemaps to help organize the website. July 1. Created storyboards of the Campaign Project. 2. Create three components like print, web, and motion graphics. August and September 1. Prepare a portfolio of the design solutions (Campaign Ad) ina souvenirs and advertisement package piece. 2. Each time of updating portfolio, it is added to the Personal 3. Website created from Design Strategies and MotivationCourse. October, November, and December 1. Create a style guide. 2. Design a Project Book. 3. Complete final presentation of the project book.

7. 7 1.3 Creative Brief Company’s Profile Company Name Artomatic Address 55 M Street, SE Washington, D.C., 20017 adjacent to the Navy Yard Metro Station Industry Non-Profit Organization Management Company Size 999 Website www.artomatic.org Project Target Audience Low and Middle Class Families (Project Based) Contact Information Not Available Three Tenets of Brand • Biggest Attendance • Free Admission/Low Cost • Entertainment Call to Action • The taglines/slogans are to send a message to all families to attend community events. • It also means Artomatic plans to have additional entertainment better than last year. Copy Message • “Artomatic’s Family Fun is price-less”. • “Think. Fun, No Cost.” • “Enjoy the Affordable Family Fun.” Description Artomatic evens held in the Washington, D.C. Last year, Artomatic had 52,500 people attended, 1,000 visual artists, and 600 performing artists. They have the biggest atten- dances compare to other events. They been successful so far and maintain their goals of this opportunity. During their events, they have different activities in different floors of the building. Artomatic’s wanted to invites as many families as possible to determine the amount of interests. It also includes families attending events with no cost. Unique Selling Proposition They have an online store where you can purchase gears such as, T-shirts, bags, cups, and other items. These products are affordable cost for most people. The prices range $14-$30. Artomatic’s events provide free admission. Most events it is costly, but some affordable. Artists have to pay a register fee of $99 and the installation of $100. Visual Art- ists can sell their work to people who want to purchase them. They have an online store where you can purchase gears such as, T-shirts, bags, cups, and other items. These products are affordable cost for most people. The prices range $14-$30. Artomatic’s events provide free admission. Most events it is costly, but some affordable. Artists have to pay a register fee of $99 and the installation of $100. Visual Artists can sell their work to people who want to purchase them.

8. 8 1.4 Research Methods Choosing Appropriate Research Methods For this assignment, for Media Design studies, the research strategies include creative written ideas, online, journals, articles, books, newspapers and other resources that are useful for this project book assignment. Research methods were excellent choices during this design solution are primary, secondary, qualitative, quantitative, visualization, graphic organizers, iterative designs, market, and artistic research. The listed researches are provided in definition of each and have examples in- cluded. • Primary Research focuses on collection of data that is not present. A good example is the ob- servation of the participation of the Artomatic events. • Secondary Research focuses on information gathered by other people from the primary research. Tertiary research is when using other’s secondary, which is a bad idea that must be avoid in project process. For this project, the purpose of the research is to expand it on subjects and experiments. This is also to get an understanding of experimentation of people’s experience in attending inexpensive or free admission events. • Qualitative Research has to deal with different academic disciplines, social sciences, but market. The purpose of this research is to get a full understanding about human behavior like understanding people’s testimonials on attending free admission or affordable price events. • Quantitative Research deals with the measurement of qualitative relationships. The purpose of this research is to determine the amount of attendance, total cost of events, and pricing with number of attendance. • Visualization includes brainstorming creative thoughts, techniques, sketches, comps, and presentation. The purpose of this research is to creative thinking about decision-making about resolving the solution to the problem of this project. • Graphic organizer includes concept maps, mind maps, diagrams, and visual tools of ideas and thoughts. For this project, graphic organizers are one of the type of brainstorming that was use during the designing process of this design solution. The concept mapping is the main graphic organizer that was used for creative thinking and ideas of the design project. • Iterative Design is the design methodology in the process in prototyping, testing, analyzing and refining a product or process. This research was used during the Organizational Structure course when 10 different iterative design required for the campaign assignment, but it was narrow down to 6 iterative designs that was the final design solution. The first set was in collage comps created by hand (non-computer based). Computer created the last set. • Market Research involves arranging information about markets or customers. This research is very important for business strategy. The focus of this research for this project is to analyzing customers’ demographics and develops a marketing plan. This also includes pricing and non- pricing events and supplies. • Artistic Research involves scientific research and artistic creation. It is also have to deal with history of art; aesthetics, and semiotics, normative research involves two varieties like general levels and artistic development. Informative research involves accepting the state of things. The focus of this research for this project is use complex creative and critical thinking in resolving the design solution. A good example is this campaign design, which is the design solution of this project book. This campaign is a happy occasion. The typography was created in informal texts and fonts that expresses happy occasion, fun, unique and playfulness. Colors are playing a role of expressing this expression in bright and bold colors. • Competitive Research is defining, analyzing, and disturbing intelligence, on products, customers, competition, support of the environment who supports executives and managers in decision making of organization. A good example that if researching other companies that has events costing over $10.00 can cause lack of interest and attendance of participation. More details about this research method on the Section 1.5 about Competitive Research.

9. - 9 1.5 Design Research and Studies Research Questions and Answers • What industry did you select from the attached list of growth industries? The industry I am interested in is business services. Because I am so creative, I want to focus on graphic design and community art services type of business services. While studying graduate school, I want to gain as much as work experience to prepare for future business opportunity and understand the key points on best ways to handle business services. • Within that industry, what company will you be focusing on for your MDMFA Project? I will focus on the Graphic Essentials, LLC, but due to lack of information, it is change to “Artomatic”. I plan to learn more about this company to determine the expectations between the company and me to have a balance what is required. Their website is the only one from my analyzed per- spective research stood out the most the others that I reviewed. • Who are the key competitors of the company, or its products/services, that you have chosen to focus on? This company does not have any key competitors. The do provide three types of design services, such as print, web, and package design. The service that I am more interested in is the print is because this the types of graphic design project that I plan to create in this company or other companies. I will design print design like publications, such as magazines, books, posters, package designs, illustrations, brochures, and advertisements. • Are the company, or products/services, delivering a compelling and effective message to its consumers? If you review the company’s website, on the portfolio page, they are sending a message for the audiences, designers, and clients to learn about design. Most of their works advertise topics, subjects, movies, and other concepts. • When the final design project is presented to the company (a potential employer) will they value it? The way Artomatic present their events for different types of art is I really see in graduate studies in art programs. The design pieces are professionally presented in different matte background. I believe this company will review very high rates and reviews about their professional graphic design portfolio. • Answer the question on a personal level, “What is my passion about what I have chosen?” All designers style of design is different, but I like all of my designs to creative, professional, present excellent presentation, excellent production, skills, being serious about succeeding in my designs, provide solutions, do tons of researches and brainstorming ideas, and developed professional comps that would be what clients and the company is looking for. Once I stick to my designing process plan for working for companies, it will help the design to be successful in able to satisfy clients. As a designer, I want to learn much as I can about this company and pres ent professional work. Client and Business Research As a designer for any of these companies, I would have to create a business plan in able to ac- complished success in these businesses. When it comes to marketing approach to gain clients, businesses should advertise their business online, career fairs, and in public. The advertisements are one of the best ideas for gaining clients. Marketing Strategy is another approach for business. I chose the Broadshot because I feel it is the best choice for common interests like graphic design or dance. My style is unique, keeping design simple and clean, very-detail oriented in design, very creative, and flexible on critiques on project presentations. I am serious about meeting deadlines, planning ahead on the design process, and design projects that I am interested and not interested in designing. As a designer, I would prefer if all clients meet with me to discuss the expectations on the project. I have learned that providing a contract for them to sign keeps a positive direction in the design request. Clients should pay half of the payment in front and the rest of the payment the day of the project is completed. The reason why I suggested that is because so designers can prevent from getting ripped-off and avoid scams. Contracts or agreement forms are also the best way to avoid scams and rip-offs.

10. 10 1.5 Design Research and Studies Design Society Research Did You Know That Design Industry or Industry Design is another name for design society? I took a course relating to the topic that I am doing my research paper on called “History of Mod- ern Design”. This is an art history course that discusses modern design, graphic design, media design, industrial design, illustrations, and other types of arts. Now designers are using laptops to design and production of the design society. Printers have also changed because now printers are laser, which gives a better quality print than inkjet. Ad- vertisements and other works are also on online and flash presentations or interactive design presentations. If you check the Design Industry website. This site has all kinds of graphic design works that they. This business focused on unique and powerful design. They design for business in the worldwide community. Overall, design society involved a lot of things in design business and concepts based on style, color use, concepts and themes, and other important information on design society. “Design “reform” aimed to se standards for taste in the public interest and was part of a broad response to industrial and commercial expansion towards the middle of the nine- teenth century”. (Raizman, 45) What is interest is that I was not aware that modern art and modern design has advertisements that provide me ideas of design projects. This was a good class take to learn more about design society. It also introduces to artists who created these designs. More of them were advertising a communication or sending a message to what the artist is trying to tell us the meaning of creating this interest piece. If you take modern design, it is similar to this art history, but a little different. Both courses cover advertisements like pop art for example. They also explain how the design society changes as well. Honestly, advertisements are one of type of publications that I want to focus in graphic design studies. Best states “2006 the Brussels-based Designing Hub is set up to and to improved the business profile of the design industry and to increase the demand for design services” (Best, 25) References: Best, Kathryn. Design Management Switzerland: AVA, 2006. Print Raizman, David. History of Modern Design: Graphics and Products since the Industrial Revolution, Chapter 4: Design, Society, and Standards Gribble, Jeffery. Design Industry: Site, Sound, and Logic http://www.designindustry.com/flash. html/ or http://www.designindustry.com

11. 11 1.5 Design Research and Studies How Do We Define Color Theory? Color theory is a human construct. It is also means what it means by color, how colors can be ordered. It is related to each other, and adjusted to become new colors. Color is a reception, a response of the brain to data received by visual systems. “Why study color theory? If you are involved in the creation or design of visual documents, an understanding of color will help when incorporating it into your own designs. Choices regarding color often seem rather mystical, as many seem to base decisions on nothing other than “it looks right.” Al- though often told I had an eye for color, the reason why some colors worked together while others did not always intrigued me and I found the study of color theory fascinating. While attending the University of Minnesota I enrolled in almost every course I could from different departments: graphic design, interior design, and fine arts. During my studies, I learned that there were 2 main reasons why scholars investigated color—the first involved the communication of colors; the other involved the application of color. Communicating Color What is red? Candy apple red, blood red, catsup red, rose red... to try and communicate a specific hue is difficult without some sort of coding system. Early in the 1900’s, Albert Mun- sell, a professor at an art school in Boston developed a color system which offered a means to name colors. With a published system, people could be specific about which red they were referring. Munsell’s system has been reworked for today’s use with the Pantone color system, TRUEMATCH, CIE systems and others.” Color Application With respect to the arts, color was part of the realistic, visual representation of form, but one group of painters abandoned the traditional practices regarding color in painting. Cezanne, Van Gogh, and Gauguin influenced this group of artists. Led by Henri Matisse, they were known as the Fauves, or “the wild beasts.” Their exuberant use of brilliant hues seems to dis- regard imitative color. Whereas other artists had used color as the description of an object, the Fauves let color become the subject of their painting. A painting in the “Fauvist Manner” was one that related color shapes; rather than unifying a design with line, compositions sought expressiveness within the relationships of the whole. The next several pages of this site offer a tutorial regarding color theory. After reviewing the information, I hope you will see that the successful use of color is not at all mystical, and that by understanding a few things about color, it is possible to incorporate into your designs with a confidence based on tested concepts and methods. Plain Color Wheel Visual Eye Color Wheel Regular Color Wheel

12. 12 1.5 Design Research and Studies How color theory is defined ? The section is based on color harmonies, primary colors, secondary, tertiary colors, neutral, and complementary colors. Then, there are color modes that are used for either for print, web, or regular designing. Designers must understand the complexity of this part of color theory before choosing best colors for any designs. Color Harmonies: The Basic Techniques for Creating color scheme Warm Colors Cool Colors Primary Colors: Colors that cannot be mixed by any colors. Yellow, Red, and Blue Secondary Colors: Colors that are mixed with two primary colors. Purple, Green, and Orange Tertiary Colors: Colors that are mixed with primary and secondary colors. Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, and Red-Violet Netural Colors: They are not presented in the color wheel, use to add tints, tones, and shades. No colors cannot make white and black, but can they make brown and gray. White, Gray, Brown, and Black Complementary Colors: Colors that are opposite of each other. Yellow-Purple, Red and Green, and Blue and Orange Color Theory: Cause of Color http://www.webexhibits.org/causesofcolor/1B.html Color Studies http://www.worqx.com/color/index.htm

13. 13 1.5 Design Research and Studies Color Modes Color modes are types of set of colors used for display print images. The common models are HSB (hue, saturation, and brightness) CIE L*a*b*. The types of color modes are CMYK, RGB, CIE L*a*b*, Lab, Bitmap, Gray-scale, Duotone, Multichannel, and Indexed color mode. For this design project, the color modes that are used for this project are CMYK and RGB color mode because one part of the project is web and CMYK is use for the print part of this design. CMYK Color Mode for Print RGB Color Mode for Web Grayscale for Printing improved raster Duotone for use precise colours to display of vectors and characters. match printing press inks. Pantone Colors are used to help designers to match to their final printed piece in able to ensure that colors are printed exactly as you want them.

14. 14 1.5 Design Research and Studies Provisions and Usages of Images and Illustrations The section provides the original images that were used in this campaign project. The following is a legal agreement between You and the owners of SXC.hu (“Website”), HAAP Media Ltd. (“SXC”, “We”) which governs the use of non-watermarked images (“Images”) downloaded from our Website. By downloading an Image You agree to be bound by the terms of this Agree- ment automatically, without any other conditions or declarations. If You do not agree with these terms, You are not allowed to download the Image. All Images on the Website are copyrighted and they are the properties of SXC or its Image providers. All rights are reserved unless otherwise granted to You. Your rights to use the Image are subject to this agreement and the restrictions specified at each Image. We hereby grant to You a non-exclusive, non-transferable license to use the Image on the terms and conditions explained in this Agreement and on the Image preview page FREE OF CHARGE. You may use the Image • In digital format on websites, multimedia presentations, broadcast film and video, cell phones. • In printed promotional materials, magazines, newspapers, books, brochures, flyers, CD/DVD covers, etc. • Along with your corporate identity on business cards, letterhead, etc. • To decorate your home, your office or any public place. You may not use the Image • For pornographic, unlawful or other immoral purposes, for spreading hate or discrimination, or to defame or victimise other people, socite ties, cultures. • To endorse products and services if it depicts a person. • In a way that can give a bad name to SXC or the person(s) depicted on the Image. • As part of a trademark, service mark or logo. • SELLING AND REDISTRIBUTION OF THE IMAGE (INDIVIDUALLY OR ALONG WITH OTHER IMAGES) IS STRICTLY FORBIDDEN! DO NOT SHARE THE IMAGE WITH OTHERS!. Always ask permission from the photographer if you want to use the Image In website templates that you intend to sell or distribute. • For creating printed reproductions that You intend to sell. • On “print on demand” items such as t-shirts, postcards, mouse pads, mugs (e.g. on sites like Cafepress), or on any similar mass produced item that would contain the Image in a dominant way. (Stockphotos, StockXchange, www.sxc.hu).

15. 15 1.5 Design Research and Studies Samples of Images and Illustrations Image is another name or word for photographs or illustrations. Image can be anything, such as a human figure, icon, logo design, brand, photographs, or illustrations. Not all designs have images like typographic works. Some typographic works do have images, but most of the time it is focus on typefaces, fonts, and texts in creativity design forms. The question is “Why Are Images Are Important in Design? The reason why images are important because they can provide easier to add benefits in what the design is all about. Based on the research, it is hard to get illustrations and photographs in an excellent quality of 300 dpi or resolution. Plus, it is also difficult to use or select images when designing a project. For the campaign assignment, it is advise to stick with photographs and illustrations that relates to the theme and assignment. The best images to use are copyright free ones to avoid getting into trouble on using someone else’s images. It is also advise to make sure images are in 300 resolution in excellent quality. These sample images are photographs and illustrations help to understand the important and research of using images in design projects. Mood-boards contained mainly images, but less typography or words. Black and White Photograph Colored Photograph “Outside View of Walkway” “Outside of the House” Sample of a Sample of a Colored Illustration Black and White Illustration “Windmills in the Outside “Dollar Bill sitting on the Chair” Background”

16. 16 1.5 Design Research and Studies Typography Studies It helps to tons of research and exploration in able to build a successful interactive design, which I think it will work. Everything I make adjustments of any projects that I design, it gets better until it is perfect and professional. Without these choices, it is impossible to achieve the goals of the interactive project. I plan to continue with the organizational structure of this project so it can be the way I plan it to be at the end of the study of this degree program. Overall, the interactive project is so much better than the first idea because it is a lot cleaner and easy to recognized. I will make adjustments on spacing of the layout. The next thing I would like to achieved it is to put this design into a website online. List of Sample Fonts Jazz LET Times New Roman Poplar Std Silom Matura MT Script Capitals Onyx Lucida Sans Unicode Helvetica Hobo Std Kristen ITC Verdena Arial Segoe Impact Myriad Pro Market Felt Comic Sans Malandra GD Krungthep Britannic Bold Rockwell Extra Bold Times Aboadi MT Condensed Extra Bold Arial Black Haettenschweller Microsoft Sans Serif Gill Sans Untra Condensed Bold

17. 17 1.5 Design Research and Studies Brand Studies Based on the research, brand is specifized a product, services, or business. It can be a name, sign, symbol, color combinations or slogan. It is also protected by trademark. This helps to give ideas on how to create a successful brand. This is Nike Shoe, Which Is A Product Type of Brand Illustrations Used in Brand Brand Trademark Symbol.

18. 18 1.5 Design Research and Studies Competitive Research Based on the research, brand is specified a product, services, or business. It can be a name, sign, symbol, color combinations or slogan. It is also protected by trademark. This helps to give ideas on how to create a successful brand. Competitive Research involves research tools that others resources that most people do not use, determine offer a product or service that other companies do not have based on a certain company. It also had to deal with comparison between other companies and organization or designs. For the campaign project, most organizations offer expensive events, except “Artomatic”, where they offer free events. This section includes goals, resource tools, and SWOT analysis. Goals and Objectives of Competitive Research is: 1. Research other organizations that have different or similar services. 2. Determine the plans and goals of completing the project. 3. Provide elements, resource tools, and SWOT analysis to help build the project. Resource Tools 1. Books related or help with the research development. 2. Online websites, journals, or articles 3. Newspapers 4. Videos or DVDs SWOT analysis is also very helpful for competitive research. The reason is because as a designer, you can get an idea what other companies or organizations has the elements of the SWOT analysis. SWOT Analysis Strengths Weaknesses 1. Artomatic has excellent attendance 1. Lack of Paid Job Opportunities 2. Has Free Activities to Attend 2. Lack of refreshments in all events 3. Lack of contact information Opportunities Threats 1. Tons of Opportunities in being a 1. Artomatic does not have any guest visual artist to advertised threats that can cause lack of there work along with other guests. attendance or interest from audience.

19. 19 1.6 Research Paper Abstract The U.S. economy in the last few years has caused several problems for many Americans. Companies are going out of business and the unemployment rate is higher than it has been in decades. Families are having a hard time staying afloat and making the money needed to pay their bills, mortgages and other living expenses. These are just a few of the reasons why families have been forced to cut back on their spending. President Obama and his staff have been working hard to help resolve the current economic condition. They have made some improvements, but they still have a long way to go. There are non-profit organizations that are helping individuals that find for themselves experiencing financial hardship. Leonhardt claims, “The economy in 1982 was worst than it is now, and of course the Great De- pression in the 1929 and 1930’s was worst of all” (The New York Times, http://www.nytimes. com/2009/01/21/business/economy/21leonhardt.html/) Despite the fact that many families have cut back on spending they do not want to cut back on the activities they enjoy. This is why community activities are important. Most community-based activities are more affordable than business-based activities. This may be why community-based activities are becoming more popular and are gaining better attendance in comparison to business-based activities. Lake mentions, “You can promote activities to participate in no matter what the budget is today. The best way to find these activities is to identify companies that serve the same target market as you and then research where they’re operating events” (57). This statement means that people’s financial status does not prevent families from attending affordable activities or free admission events. Artomatic is an example of an organization that has different activities and events for the community. Admission is free to the public and it has been active since 1999. At an Artomatic festival you will find artwork from local artists, multimedia arts, musical bands and spoken word presentation are conducted on different floors. This is just one of several non-profit organizations that provide low cost events. Until there is a major improvement in our Nation’s economic conditions everyone will continue to seek out inexpensive events and outings. The campaign is about promoting attendance at events that are free or low cost. Shim and Siegel claims “Flexibility and innovation is needed and is important because it helps towards the unexpected contingencies” (3). The change in the economy was unexpected and most people were unprepared. This experience should teach people the importance of being organized and to plan for the future. Non-profit organizations have the ability to be more flexible when it comes to prices for events. Any organization must consider the cost when brainstorming and designing an event or project. Artomatic is the company that will be use as a reference and an example for this project. How can we define Artomatic? Artomatic is a non-profit organization operated by a Board of Directors. The Boards of Directors are volunteers from the D.C. Commission on the Arts and Humanities. Aromatic is located in a building that has nine floors, each containing these following events: Visual and Installation Art, Theatre Performances, Dance, Comedy, three Music stages, Street performances such as Fire dancing, Drum Troupes and a Film Screening theatre. They also have workshops and seminars that continue for several months. Other events are five weeks long. Their events are listed in Washington Post each year. Artomatic has been active since 1999. They are located at 55 M Street in Washington, D.C., near the Navy Yard Metro Station. Their events are five-week events include different types of multimedia arts.

20. 20 1.6 Research Paper Summary In conclusion, this research paper focuses on the issue of the determination of people’s de- sire to participating in affordable community events and during bad economic conditions. By studying this issue, it is suggested to provide the right solutions to address this problem in the future. Part of this project is researching competition for attendance and price acceptance for art activities and events. The reason for resolving this problem is to cope with decreas- ing cause of opportunities for people to attend community activities. Another reason is find strategies to increase sales, maintain affordable price or free admission for all families in the community. The third reason is to increase attendance for community art events. The fourth reason for resolving this problem is to compensate for bad economic conditions and reasons for their negative impact on the community as a whole. This learning experience also disclosed how families in the future should have a plan, to deal with bad economic conditions. When the bad economic conditions improve, the prices of event should gradually increase in the future years. Also, there will be more community activities and more job opportunities for families to have more entertainment resources. In general, no one should be in this situation. No matter what the status of the economy is today, families should still be able to attend community art activities and events. References Artomatic (2009). Providing a forum for artists to convene, perform, and exhibit,strengthening Washing- ton’s arts community. Retrieved from http://www.artomatic.org Best, Kathryn (2006). Design Management: Managing Design Strategy, Process and Implementation. Switzerland: AVA Publishing SA Bowdery, Ron (2008). Basic Advertising: Copywriting 01, n. The Creative Process of Writing text for Advertisements of Publicity Material. Switzerland: AVA Publishing SA Felton, George (2006). Advertising Concept and Copy. New York: W.W. Norton & Company Lake, A. Laura (2009). Consumer Behavior for Dummies. New Jersey: Wiley Publishing, Inc. Leonhardt, David (2009, January 20). The Economy is Bad, but 1982 Was Worse. New York Times. Retrieved from http://www.nytimes.com/2009/01/21/business/economy/2/leonhardt.html/Shim, K.Jae, Siegel, G. Joel (2009). Budgeting Basic & Beyond. New Jersey: John Wiley & Son,Inc. Wheeler, Alina (2009). Design Brand Identity; An Essential Guide for the Whole Branding Team. New Jersey: John Wiley & Son, Inc.

21. 2.0 Creative Development

22. 22 2.1 Sketches Exploration of Sketches This is one of the first design process of creating this design solutions. The sketches helps to determine the final solution to the campaign assignment. They are placed in this orders, such as fliers and mood-boards. Overall, this is part of the creative exploration visualization research of this project assignment.

23. 23 2.2 Moodboards Comps These mood-boards are the second design process of this design. They are collages that describes who they are and what they offered in their organization. Two of these mood- boards do not work for this design project. Other do work for this design project. These two mood-boards do not work because they do not relate to subject of this project. These two mood-boards do work because they do not relate to subject of this project. But the one of the right works the best for this design project. This ia the mood-boards toolbox that was the resource tools for creating this design solution. Moodboard of the Toolbox Sample Illustrations Typography These are sample illustrations are related to the campaign ad on affording The typography of this campaign is creative in style, font type, size, color, fun, playful, ﬂexible, family fun. These are illustrations of people moving into the music and enjoy loose, informal and collage effect. The headline is “Artomatic is a great event. Enjoy the Family Fun.” themselves at the family fun events. The body copy is “With free admissions and lots of live entertainmenr, the whole family can enjoy a full day of fun together ! Bernard MT Condensed Century Gothic Chalkbuster Artomatic is a great art, Artomatic is a great art, dance, Visit Artomatic dance, and music live entertainment ! and music live entertainment ! at www.artomatic.org Point Size 22 Point Size 18, 32 Point Size 16 Charcoal Helvetica Market Felt For More information, Please- Enjoy the Family Fun ! Visit Artomatic at Point Size 18, 24, 48 www.artomatic.org Point Size 72 Point Size 24 Silom Times Chalkboard Sample Images Enjoy the Enjoy the Family Fun! More Information on Artomatic The images are chosen because since this campaign is based on fun, enjoyment, and happy one of images needs to have an expert who is happy and smiling. The other images are used for describing what types of activities that Family Fun ! Point Size 37, 48, 140 Family Fun Events, at www.artomatic.org families like to see in Artomatic events. Some of these images are use for background and texture Point Size 30 for this campaign ad. Point Size 17 Sample Color Palette The color palette are CMYK colors that are bright and bold colors. These are the types of colors usedfor this campaign ad. They are represent the mood of design including fun, excitement, playful, enjoyment and happiness. Most of the these colors are warm, but few cool colors. The colors placed on this moodboard toolbox has their compliment underneath each shade. White and black are netural Design Elements that will be used in design. These colors are also use for text, images, illustrations, logo, shapes, and other elements. The design elements that will be used in this campaign includes elements and principles of design. The print advertisement will be print in two dimenesional work. Some of the other applications for this campaign will be three dimensional work. The space will be between the person who creates a silhuoette effects between it and the background. Most of the lines are curve, wavy, vertical, horizontal, and direction. Colors include warm colors, some cool,tint, bold, bright, and fun. The illustrations are organic shape. Some illustrations has some geomentric shape. The background contains bright colored twizzlers that creates repetition, patterns, and texture. The image of the person makes it look three dmensional work. More of the elements that you see related to the theme of the design. The photo of a smiling woman also create an emphasis on expressing a positive direction on the social issue based on affording family fun. There is a contrast between the photo and the illustration in different proposition. The color theory is based what was menetion before on the reason for choosing these optional colors and for using them for this project.

24. 24 2.3 Concept Layouts Collage Design Comps .These collage designs is to provides ideas on exploration of ideas of the design solutions. It helps to see the possibilities of design this project.

25. 25 2.4 Iterative Designs Final Comps These are the fourth design process of this design project. These iterative designs are for finalizing the design solution for this project. These iterative designs work, but some of them too busy or have too much going in the design piece. They do related to the concept. is a great event. Enjoy the Family Fun. Artomatic www.artomatic.org is a great event. With free admi ssions With and lots of free admi live enter ssions tainm ent, and lot the whole family ca live enter s of n tainmen enjoy a full day the whole fam t, enjoy a ily can of full day fun For further information, of Artomatic together ! fun art music dance please visit us at together ! www.artomatic.org Copyright 2010 Joy Timmons Artomatic is a great event! art Enjoy the Family Fun! music dance www.artomatic.org Logo These do not work because This is the best design solu- there are too busy and hard to tion for the campaign design. recognized as a work.

26. 26 2.5 Website Development Exploration of Sketches Here are sketches of two of the ideas of the wireframe of the website development. It includes the placements of tite, navigations, texts, images, illustrations, and other elements.

27. 27 2.5 Website Development Comps The comps are the wireframes for the final web design of this design solution. The one up top is the first wireframe comp. The one down below is the final results of this design concept. Welcome ! to Artomatic. “Artomatic is a great event !” s ic mu With free admission and lots of live entertainment, the whole family can enjoy a full day of fun together ! home about us events photos art videos feebacks online store da nc contact info e Copyright 2010 Artomatic

28. 28 2.6 Storyboard Exploration of Sketches These are the fourth design process of this design project. These iterative designs are for finalizing the design solution for this project. Title: Artomatic is a great art, dance, and music live entertainment. Running Time: 31 seconds Scene One: The word “art” appears on Scene Two: The word “dance” appears the stage while the music is playing. on the stage while the music is playing. Scene Three: The word “live entertain- Scene Four: The sentence “Artomatic is ment” appears on the stage while the a great art, dance, and music live enter- music is playing. tainment.” appears on the stage while the music is playing. Scene Four:“Artomatic is a great art, Scene Six: The text, illustration, and im- dance and music live entertainment.” age appear on the stage. The music stop appears on the stage while the music is playing on the stage. playing. The photo is moving in different direction and shrinking.

29. 29 2.6 Storyboard Final Comps This is the first final storyboard comp for the design solution. Title: Artomatic is a great art, dance, and music live entertainment. Running Time: 31 seconds Scene One: The word “artomatic” Scene Two: The word “dance” appears appears on the stage while the music on the stage while the music is playing. is playing. Scene Three: The word “live entertain- Scene Four: The sentence “Artomatic ment” appears on the stage while the is a great art, dance ,and music live en- music is playing. tertainment.” appears on the stage while the music is playing.. Scene Four: “Artomatic is a great art, Scene Six: The text, illustration, dance and music live entertainment.” and image appear on the stage. appears on the stage while the music is The music stop playing on the stage. playing. The photo is moving in different direction and shrinking.

30. 3.0 Style Guide

31. 31 3.1 Style Guide Introduction The Style Guide Basics The goal is to create a style guide that demostrates to the client or audience about the design solution of the design problem for the campaign brand. It establish the demostrations of deisgn elements as part of the overview of the marketing or brand strategy. This style guide presents how the logo and related elements of the brand identity work internally and externally to build a communication media. Pretty much this style involving the brand development is very unique, clean, clear, and easy to understand than other brands. This also includes the writing style of explaining details about the design prog- ress for the entire project. The entire brand development is very consistant as much as possible. The outcomes of the brand development on this style guide is to resolved the design solution of this project. Another outcome is to apply the brand on on different media or applications on the four section of the project book. Brand Development Brand development invovles creating a concept for the campaign assignment, color palette choices, icon, illustration, or image choices, typeface choices, sizes and other requirements for the brand development. Artomatic is not just the target company, but the part of the campaign brand identity focus for this project. The main focus of this style guide is to present the steps and usage of the design process for the design solution of the assignment. Brand Color Palette This demonstrates the breakdown of applying color or colors to the logo icon (image). It will be presented in the orginal image and color before the transformation into a tie-fye, multi-colored textured background image. both sets of color palettes represents the set of colors that was use in this logo. black and white color was mainly used in web and motion graphics media, but not too much in the print media. All colors are in CMYK mode except the website. The website media colors are in RGB color mode. 1 color logo icon in black color in white Artomatic background. Enjoy the Family Fun ! 1 color final logo in in black color in white background. CMYK Logo Netural Color Palette White Black C=0, M=0, C=100, M=100, Y=, K=0 Y=100, K=100 0.5 x 0.5 .0.5 x 0.5 inch

32. 32 3.2 Brand Colors Brand Color Palette Since the theme of the project is very colorful, these colors are warm, cool, bold and bright in able to represent that happy occasion of this campaign. Multi-colored in tie-dye textured background logo icon (Final logo image) Artomatic Enjoy the Family Fun ! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 1. White 2. Yellow 3. Orange 4. Pink 5. Red 6. Red Violet C=0, M=0, C=0, M=0, C=0, M=71, C=0, M=98, C=0, M=99, C=45, M=98, Y=, K=0 Y=100, K=0 Y=100, K=0 Y=70, K=0 Y=100, K=2 Y=46, K=0 7. Purple 8. Blue 9. Blue 10. Teal 11. Light Blue C=69, M=93, Violet C=100, C=89, M=39, C=100, M=0, Y=0, K=18 C=97, M=100, M=90, Y=55, K=18 Y=0, K=0 Y=13, K=3 Y=10, K=0

33. 33 3.3 Brand Images Sample Images The followings are used in the project, but only a certain ones were manipulated and had changes done on them. Some of the images were not used for the brand logo, but for other purposes including ads, brochures, stationary, package designs, billboards, signages, web designs, and motion graphics. Here these are original images below. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 32. 33. 34. 28. 29. 30. 31. 35. 36.

34. 34 3.3 Brand Images Sample Images Here are descriptions of each images that are involved in the project book. 1. Stock hoto: Dance Shape 2. Stock Photo: Like Dancing Dancing boy silhouette A new who is dancing ! Uploaded by hisks on October 13, 2008 Uploaded by pacapa on July 13, 2009 Downloads by 5764 Downloads 4527 Usage Royalty free and usage options Usage Royalty free, usage options Model Releases (unavailable) Model Release (unavailable) ID: 1090445 ID: 1208680 1119 x 1672 pixels 3.7 x 5.6 9.4cm x 14.2cm at 1692 x 2310 pixels 5.6” x 7.7” cm at 300 dpi 300 dpi 218n Kbytes 144 Kbytes http://www.sxc.hu/browsephtml?f=download& http://www.sxc.hu/browse. id=1090445 phtml?f=download&id=1208680 3. Stock Photo: Split (A nice girl doing splits) 4. Stock Photo: Happy Family Uploaded by mzacha on May 31, 2009 Uploaded by joyfboy on Mar 25, 2009 Download 1268 Downloads 16827 Usage Royalty Free and usage options Usage Royalty free, usage option Model Release (unavailable) Model Release (unavailable) ID: 1191594 ID: 11684983 2500 x 1159 pixels 8.3” x 3.9” 21.1 x 9.9 cm at 4438 x 4469 pixels 14.8” x 14.9” at 300 dpi 461 300 dpi 73 Kbytes Kbytes http://www.sxc.hu/browse. http://www.sxc.hu/browse phtml?f=download&id=1191594 phtml?f=view&id=1164983 5. Stock Photo: Ceramic Coffee Mug 6. Stock Illustration: The Black Cap Isolated shot of a plain ceramic coffee mug on a It’s a black cap colored black for cap layouts in partially with white background black Uploaded by iwd on Jan 5, 2009 Uploaded by banjOe on April 6, 2009 Downloads 8519 Downloads 3032 Usage Royalty free, usage option Usage Royalty free, usage option Model Release (unavailable) Model Release (unavailable) ID: 1129855 ID:1170228 1893 x 1503 pixels 6.3” x 5” at 300 dpi, 16 cm 11” x 6.3”, 27.9 cm x 16 cm at 300 dpi, 230 x 12.7 cm, 1112 Kbytes Kbtyes http://www.sxc.hu/browse. http://www.sxc.hu/browse. phtml?f=view&id=1129855 phtml?f=view&id=1170228 7. Stock Photo: Naglene 8. Stock Photo: sign 1 Uploaded by GeebsRilie on Oct 9, 2005 Simple sign shots Downloads 729 Uploaded by papirazzi on Nov 19, 2008 Usage Royalty free, usage option Downloads 729 Model Release (unavailable) Usage Royalty free, usage option 443 x 798 pixels, 1.5” x “2.7”, 3.8 cm x 6.9 cm, Model Release (unavailable) at 300 dpi, 168 Kbytes 3504 x 2336 pixels 11.7” x 7.8”, 29.7 cm x 19.8 ID: 387747 cm at 300 dpi, 1423 Kbtyes http://www.sxc.hu/ ID: 1110558 browsephtml?f=view&id=387747 http://www.sxc.hu/browse phtml?f=view&id=1110558

35. 35 3.3 Brand Images Sample Images Here are descriptions of each images that are involved in the project book. 9. Stock Photo: Dancing 10. Stock Illustration: Tie Dyed Colours ! No description Variations on the dye colours Uploaded by spartsam on Nov 21, 2008 Uploaded by b1969 on Mar 27, 2010 Downloads 4060 Downloads 475 Usage Royalty free, usage option Usage Royalty Free, usage options Model Release (unavailable) Model Release (unavailable) 2000 x 1765 pixels 6.7” x 5.9”, 17 cm x 15 cm ID: 1271069 at 300 dpi, 490 Kbtyes 3419 x 2776 pixels 11.4” x 9.3” 29 cm x 23.6 cm ID: 1111562 at 300 dpi 328 Kbytes http://www.sxc.hu/browse. http://www.sxc.hu/browse. phtml?f=view&id=1111562 phtml?f=download&id=1271069 11. Stock Illustration: G-clef (from the 12. Stock Photo: Color Palette French for “key”) Color palette with a single brush is a musical symbol used to indicate the pitch- Uploaded by jr. south on Jan 19, 2006 written notes Downloads 9372 Uploading by hisks Nov. 4, 2008 Usage Royalty Free, usage options Downloads 5217 Model Release (unavailable) Usage Royalty Free, usage options ID: 449639 Model Release (unavailable) 2080 x 1548 pixels, 6.9” x 5.2” at 300 dpi, 17.5 ID: 1102216 cm x 13.2 cm, 856 Kbytes 1592 x 1892 pixels 5.3 x 15.3 13.5 x 13.5 cm http://www.sxc.hu/browse. at 300 dpi 356 Kbytes phtml?f=view&id=449639 http://www.sxc.hu/photo/449639 14. Stock Photo: Large Blank Outdoor Bill- 13. Stock Photo: B and O 1 board Letters B and O from a 1960’s era bowling A large blank outdoor advertising billboard at alley night. Uploaded by andrewalta on Sept 18, 2007 Uploaded by samplediz Download 368 Downloads 12244 Usage Royalty free, usage option Usage Royalty free, usage option Model Release (unavailable) Model Release (unavailable) ID: 873023 ID: 329088 3706 x 2351 pixels 12.4” x 7.8” 31.5 cm x 1290 x 960 pixels, 4.3” x 3.2” 10.9 cm x 8.1 cm, 19.8 cm, 1154 Kbtyes 300 dpi, 433 Kbytes http://www.sxc.hu/ 15. Stock Photo: Empty Billboard browsephtml?f=view&id=329088 No description Uploaded by asifthebes on Oct 12, 2008 16. Stock Illustration: Sign-board Downloads 23287 Graphic Design Usage Royalty free, usage option Uploaded by ileo on Nov. 4, 2008 Model Release (unavailable) Downloads 5007 ID:1089869 Usage Royalty free, usage option 1823 x 1367, 6.1” x 4.6”, 15.5 cm x 11.7 cm, Model Release (unavailable) 499 Kbytes, 300 dpi ID: 1102044 http://www.sxc.hu/browse. 3074 x 2034 pixels, 10.3” x 6.8” 26.2 cm x 17.3 phtml?f=view&id=1089869 cm, 300 dpi 1746 Kbytes http://www.sxc.hu/browse. phtml?f=view&id=1102044

36. 36 3.3 Brand Images Sample Images Here are descriptions of each images that are involved in the project book. 17. Stock Photo: Empty Billboard 18. Stock Photo: T-shirt 2 No description T-shirt colours Uploaded by kovik on Aug 2, 2007 Uploaded by frecuencia on May 14, 2009 Downloads 11497 Downloads 4612 Usage Royalty free, usage option Usage Royalty free and usage options Model Release (unavailable) Model Release (unavailable) ID:840489 ID: 1090445 1800 x 2000 pixels, 6” x 6.7.”, 15.2 cm x 17 1612 x 2000 pixels, 3.7 cm x 17 cm, 1086 cm, 528 Kbytes, 300 dpi Kbytes at 300 dpi http://www.sxc.hu/browse. http://www.sxc.hu/browse. phtml?f=view&id=1185427 19. Stock Illustration: Paint Drops II- 20. Stock Photo: Guitar Serie 2 4 No description Guitar Serie 2 Uploaded by spekulator on April 5, 2008 Uploaded by spekulator on Oct 25, 2005 Downloads 19081 Downloads 2504 Usage Royalty free and usage options Usage Royalty free and usage options Model Release (unavailable) Model Release (unavailable) ID: 981990 ID: 397522 2000 x 1613 pixels, 6.7” x 5.4”, 17 cm x 13.7 2000 x 1613 pixels, 6.7” x 5.4”, 17 cm x 13.7 cm, 2180 Kbytes at 300 dpi cm, 458Kbytes at 300 dpi http://www.sxc.hu/photo/981990 http://www.sxc.hu/browse. phtml?f=view&id=397522 21. Stock Photo: Colors Color Palette that is often used by printing 22. Stock Photo: Rainbow Licorice offices and advertsing agencys to find the right A colorful rainbow pile of sweet licorice candy. colors. Uploaded by beverlytaz on July 27, 2009 Uploaded by hovik on Feb 21, 2007 Downloads 3899 Downloads 14477 Usage Royalty free and usage options Usage Royalty free and usage options Model Release (unavailable) Model Release (unavailable) ID: 1214394 ID: 723955 3888 x 2592 pixels, 13” x 8.6”, 33 cm x 21.8 cm, 3124 x 1964 pixels, 10.4” x 6.5”, 26.4 cm x 2580 Kbytes at 300 dpi 16.5 cm, 780 Kbytes at 300 dpi http://www.sxc.hu/photo/1214394 23. Stock Photo: Abstract design element 24. Stock Photo: Family background There’s no greater gift God but the family. He A colorful abstract background gave us Uploaded by mckenna71 on Sept 9 2009 Uploaded by simmbarb on Mar 5, 2009 Downloads 24477 Downloads 13832 Usage Royalty free and usage options Usage Royalty free and usage options Model Release (unavailable) Model Release (unavailable) ID: 1225083 ID: 1155909 1231 x 1098 pixels, 4.1” x 3.7”, 10.4 cm x 1574 x 2347pixels, 5.2” x 7.8”, 13.2 cm x 19.8 9.4.8 cm, 1840 Kbytes at 300 dpi cm, 248 Kbytes at 300 dpi http://www.sxc.hu/photo/1225083 http://www.sxc.hu/browse. phtml?f=view&id=1155909

37. 37 3.3 Brand Images Sample Images Here are descriptions of each images that are involved in the project book. 25. Stock Photo: Happy Family 2 26. Stock Photo: Young Family ! No description No description Uploaded by bjearwicke on Sep 17 2008 Uploaded by bjearwicke on Sep 16 2008 Download 5713 Download 9681 Usage Royalty Free and usage options Usage Royalty Free and usage options Model Release (unavailable) Model Release (unavailable) ID: 1076539 ID: 1075967 2848 x 4288 pixels, 9.5” x 14.3”, 24.1 cm x 2848 x 4288 pixels, 9.5” x 14.3”, 24.1 cm x 36.3 36.3 cm, 1874 Kbytes x 4288 pixels, 9.5” x cm, 1874 Kbytes 14.3”, 24.1 cm x 36.3 cm, 1736 Kbytes http://www.sxc.hu/browse. http://www.sxc.hu/browse. phtml?f=view&id=1075967 phtml?f=view&id=1076539 27. Stock Photo: Family Moments 28. Stock Photo: Pinted Wall No description Background from A Painted Background Uploaded by simmbarb on Apr 7 2008 Uploaded by denitorres on Jan 9, 2010 Download 16693 Download 2699 Usage Royalty Free and usage options Usage Royalty Free and usage options Model Release (unavailable) Model Release (unavailable) ID: 983336 ID: 1253516 1000 x 1504 pixels, 3.3” x 5”, 8.4 cm x 12.7 3264 x 2448 pixels, 10.9” x 8.2”,27.7” x 20.8” cm, 674 Kbytes cm, 674 Kbytes http://www.sxc.hu/browse. http://www.sxc.hu/browse. phtml?f=view&id=983336 phtml?f=view&id=1253516 29. Stock Photo: Family Portrait 30. Stock Photo: Bus Stop 3 No description A bus stop in a french village Uploaded by bjearwicke on Sep 17 2008 Uploaded by Mart1n on Jan 18, 2007 Downloads 9594 Downloads 7729 Usage Royalty free and usage options Usage Royalty free and usage options Model Release (unavailable) Model Release (unavailable) ID:1076537 ID:701463 2304 x 1728 pixels, 7.7” x 5.8”, 19.6 cm x 2304 x 1728 pixels, 7.7” x 5.8”, 19.6 cm x 14.7 14.7 cm, 532 Kbytes at 300 dpi cm, 532 Kbytes at 300 dpi http://www.sxc.hu/browse. http://www.sxc.hu/browse. phtml?f=view&id=1076537 phtml?f=view&id=701463 31. Stock Illustration: Blend 1 32. Stock Photo: Dancer Variations on an abstract blend of colours Show must go on Uploaded by ba1969 on May 31, 2010 Uploaded by zeafonso Nov 17 2006 Downloads 2265 Downloads 3886 Usage Royalty free and usage options Usage Royalty free and usage options Model Release (unavailable) Model Release (unavailable) ID: 1285275 ID: 661605 2482 x 3497 pixels, 8.3” x 11.7”, 21.1 cm x 1175 x 1545 pixels, 3.9” x 5.2”, 9.9 cm x 13.2 29.7 cm, 2896 Kbytes at 300 dpi cm, 248 Kbytes at 300 dpi http://www.sxc.hu/browse. http://www.sxc.hu/photo/ 661605 phtml?f=view&id=1285275

38. 38 3.3 Brand Images Sample Images Here are descriptions of each images that are involved in the project book. 33. Abstract Background 34. Stock Photo: Utensils This image has been deleted and has be Utensils made of mud in Lahore removed. Uploaded by bulleTT on Dec 15, 2009 Downloads 1198 Usage Royalty free and usage options 35. Stock Photo: Watercolors... Model Release (unavailable) Watercolors... and paintbrush ID: 1248121 Uploaded by nkzs on Apr 2, 2010 862 x 1200 pixels 2.9” x 4”, 7.4 cm x 10.2 cm, 252 Downloads 6128 Kbytes Usage Royalty free and usage options http://www.sxc.hu/browse Model Release (unavailable) ID: 12728141 2800 x 2100 pixels 9.3” x 7”, 23.6 cm x 17.8 36. Stock Photo: Abstract Note cm, 2317 Kbytes Abstract note on a white background http://www.sxc.hu/browse. Uploaded by fangol on May 17, 2010 phtml?f=view&id=1272841 Downloads 12410 Usage Royalty free and usage options Model Release (unavailable) ID: 1282210 6000 x 4000 pixels 20” x 13.3”, 50.8 cm x 33.8 cm, 897 Kbytes http://www.sxc.hu/browse phtml?f=view&id=1282210

39. 39 3.3 Brand Images Sample Images Here are the images that did not work on for the entire project because that do relate to the design, but not for the campaign project. The rest of the images was use for the design solutions for the assignment, but not as brand logo. This image is the only one that that a excellent fit because this is the image of the target audience for the “Artomatic” design solution project.

40. 40 3.4 Brand Logo Image Production Logo Image This is the transformation from a regular image tunrs into an image with a tie-dye background on top of the image. This is final selected image This is the original tie-dye back- for the brand logo. This is ground what was apply to to the original image of the happy logo image for this design solu- family in black silhouette. tion. This is the original tie-dye background what was apply to to the logo image for the final design solution. (Final Results)

41. 41 3.5 Brand Logo Typography Production Logo Texts Now, that the design solution logo is finalized, then it is time to add the typography to the logo design here. This is the type layout presentation for ideas on how this design solution was organized in one campaign design. The focuses is one size, color, texts, typography, font families, mood, and reasons for focusing on a specific type layout that matches the best design solution for this project book. The typography arrangements of this interactive project will be formatted in phrases, sen- tences, statements, titles and paragraphs. The texts will also be organized in a justified and right justified alignment. The texts will be in warm, bright and bold colors including red, pink, purple, orange, yellow. The other colors use the texts are black, white, and grey. I will use typefaces like Helvetica, Market Felt, Times New Roman and Century Gothic. The size of the texts is formatted in 12-100 point type and no more than 12 point leading. The legibility of all texts of this interactive project is easy to read, clear, and has understandable message for viewers. I want to make sure if it goings to be a dark background, use light color text and other elements of the interactive design. The other option is that if the background is light, then I need to make sure I use dark color texts and other elements of the design. This goes for shapes, elements, and principles of this interactive design. The way that is going to work is that if I create typography in different styles, colors, and sizes. The texts are also formatted as links including navigation elements, animatedgraphics, displayed in the menu navigation, and in horizontal, vertical, top, center, left side and right side of the interactive design, and the bottom direction. It is also going to be displayed on the sidebar in a rectangle shape on the right side. Not only this sidebar will include a good communication, but contains polls, account, signed up account option where people can join the membership account. The other information on the sidebar includes the statistic facts about the amount of the guests online are visiting this site. The menu at the bottom contains more information about Artomatic Family Fun events. For design text protection, I will apply the copyright information appear on the bottom of the design. This is the final design solution logo for the project.

42. 42 3.5 Brand Logo Typography Production Logo Texts with Company Title and Body Texts The editorial style will be set up in a cascading style sheet (CSS) format. I decided to make it informal because since I designed a campaign ad that has a colorful, informal and fun design, I want the interactive design to have the same theme to keep it the interactive design simple and clean. It will have strong hierarchy in the overall layout. The language will be formatted in English. The editorial style will have these following parts such as, ethos: slightly serious, excellent presentation and clean, pathos: positive emotional response, organizational structure of this design is well organized that attracts audience. The logo part of this interactive design will build credibility of successful presentation. I want to attach documents as downloads on the media page of the interactive page. The attached documents will include employment application, brochures, newsletter, and other related documents. The photos that are used in this layout are examples from different events and activities. Artomatic 1. Century Gothic Typeface 34 point size Black Color In CMYK color mode Enjoy the Family Fun ! 2. Silom Typeface 14 point size Black Color in CMYK color mode After having the title and body text put together in a brand logo text, then two color that were used and added on them. The pink color is applied on the title and the purple color is applied Pink Purple on the body text. C=0, M=98, C=69, M=93, Y=70, K=0 Y=0, K=18 1 x 1 inch 1 x 1 inch Artomatic Now that the logo text in two colors. Enjoy the Family Fun !

43. 43 3.6 Brand Logo Production Final Brand Design Solution If we put all three elements to together, it become the final design solution of this assignment. On the next part is to apply this brand to different media including prints, website, package designs, and motion graphics. Artomatic Enjoy the Family Fun ! Here is the final logo text Here is the final logo image When these elements are put together, it becomes a brand logo, which is the final design solution. Artomatic Enjoy the Family Fun !

44. 44 3.7 Print Media Stationary: Letterhead The first media that this design solution that is apply on is the print. Print media includes ads, covers, brochures, stationary, and other types. It can be also considered advertising materials in most cases. Stationary Package: Letterhead Size: 8.5 x 11 inches Media: Adobe Creative Suite and Photoshop, Stock Photos nnd Illustrations Artomatic Enjoy the Family Fun !

45. 45 3.7 Print Media Stationary: Envelope The first media that this design solution that is apply on is the print. Print media includes ads, covers, brochures, stationary, and other types. It can be also considered advertising materials in most cases. Stationary Package: Envelope Size: 9 x 4.125 inches Media: Adobe Creative Suite and Photoshop, Stock Photos nnd Illustrations Artomatic Enjoy the Family Fun !

46. 3.7 Print Media 46 Stationary: Business Card Now, the design solution has been applied on the business card. What is displayed here is the front and back part of the business card of this design concept. Stationary Package: Business Card Size: 3.5 x 2 inches Media: Adobe Creative Suite and Photoshop, Stock Photos nnd Illustrations Front of the Business Card Artomatic Enjoy the Family Fun ! Back of the Business Card

47. 47 3.7 Print Media Advertisement: Poster If taking this design concept and apply it on a different print media, it can be displayed on an advertising poster. Print: Poster Size: 11 x 17 inches Media: Adobe Creative Suite and Photoshop, Stock Photos nnd Illustrations Artomatic Enjoy the Family Fun ! “it is a great art, dance, and music entertainment for families to enjoy their time. Saturdays, June 2011 12:00-5:00 pm Located at 55 M Street, SE Washington, D.C., 20017 adjacent to Metro Station For further information, please contact Artomatic at 202-457-2989 or Visit at www.artomatic.org

48. 48 3.8 Website Publishing: Advertisement on Website The website of the design solution has the exact same elements as a brand logo does, but it is arrangement in a different composition like the site map and wireframe for example. Web/Interactive: Website Size: 600 x 800 pixels (8.333 x 11.111) inches Media: Adobe Creative Suite and Photoshop, Stock Photos nnd Illustrations Website: www.artomatic.org Welcome to Artomatic ! Enjoy the Family Fun ! Home About Us Contact Media Events Login In “it is a great art, dance, and music entertainment for families to enjoy their time.” Come out and join us in our art events. News Saturdays, June 2011 12:00-5:00 pm Located at 55 M Street, SE Washington, D.C., 20017 adjacent to Metro Station For further information, please contact Artomatic at 202-457-2989 Copyright 2010 Artomatic

49. 49 3.9 Motion Graphics Storyboard Comp After creating a final stroyboard sketches, this the finalized storyboard in digital version. The first one was an excellent choice, but this one was the best one for this design solution. Motion Graphics: Animated Comercial Size: 500 x 400 pixels Media: Adobe Creative Suite, Flask MX, Photoshop, Stock Photos nnd Illustrations Running Time: 31 seconds Scene One: The “Wel- Scene Two: After the Scene Three: Illustrated come” word appears on word “Artomatic, the and silhouette dance fig- stage and the music be- paintbrush paints the ures does different dance gins to play in this scene. word “Art”. movements. Scene Four: The music Scene Five: The paint- Scene Six: The credits moves while each letter brush, dancer, brand appear at the end of the changes colors. logo, music note, and scene and music stops statement is appears on playing. The credits ap- this scene. pears on the scene.

50. 4.0 Final Design Presentations

51. 51 4.1 Final Stationary Presentation Final Package Here is the final design concept applied on the first set of print media called “Stationary Package”. It is presented in a black matte board, printed in white paper in a final presentations. Bill Thomas Chairman of Artomatic 55 M Street, SE Washington, D.C., 20017 Bill Thomas Chairman of Artomatic 55 M Street, SE Washington, D.C., 20017 Contact No. 202-457-2989 Fax No. 202-457-2970 Email bthomas@artomatic.org Website: www.artomatc.org Contact No. 202-457-2989 Fax No. 202-457-2970 Email bthomas@artomatic.org Website: www.artomatc.org Bill Thomas Chairman of Artomatic 55 M Street, SE Washington, D.C., 20017

52. 52 4.2 Final Video Production Package Final Package The logo can be also applied to a video production package. Artomatic can be a DVD video or soundtrack of the family events.

53. 53 4.3 Final Souvenir Package Designs Final Package The souvenir package would be the best fit print media set because in events, people purchase hats, t-shirts, water bottles, mugs, and other types of souvenirs.

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