SlideShare ist ein Scribd-Unternehmen logo
1 von 37
SF Complex Santa Fe, New Mexico July 28, 2009 “ Be Your Own Publisher” Self-publishing in the Digital Age   Tom Johnson t o m @ j t j o h n s o n . c o m Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico
What we’re aiming for today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State of publishing in America ,[object Object]
State of publishing #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: BookExpo America -- Book Industry TRENDS 2009 http://www. slideshare .net/ bisg / bookexpo - america -book-industry-trends-2009
Industry Sector Growth? ,[object Object]
Industry Sector Growth? ,[object Object],Source: BookExpo America -- Book Industry TRENDS 2009 http://www. slideshare .net/ bisg / bookexpo - america -book-industry-trends-2009
Overall Trends in Publishing ,[object Object],[object Object],[object Object],[object Object]
Adult tradebooks? Source: BookExpo America -- Book Industry TRENDS 2009 http://www. slideshare .net/ bisg / bookexpo - america -book-industry-trends-2009
The Status Quo? ,[object Object],[object Object]
The Status Quo? ,[object Object],[object Object],[object Object],[object Object]
Major changes in publishing biz ,[object Object],[object Object],[object Object]
Major changes in publishing biz ,[object Object],[object Object],[object Object]
Major changes in publishing biz ,[object Object],[object Object]
Your Role in Changing Info Environment? ,[object Object],[object Object],[object Object]
Pros of digital self-publishing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cons of digital self-publishing ,[object Object],[object Object],[object Object],[object Object]
Navigating the publishing world Your  Book Project Planning Content Creation Promotion/ Marketing Manufacture Design/ Format Pricing Distribution Accounting
Navigating the publishing world Your  Book Accounting Distribution Promotion/ Marketing Manufacture Pricing Design/ Format Content Creation Project Planning
Needed to P-o-D ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Desktop Publishing Tools Learning Curve/Complexity/Quality Price ~$0 ~$50 ~$200 ∞ Word Processing programs ,[object Object],[object Object],[object Object],[object Object],[object Object],Latest version  retail: $200 Older version  discount: $45-75
Lulu.com web site
Lulu.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lulu.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lulu by the numbers ,[object Object]
Lulu #1 – Step-by-Step
Lulu #2 – Overview of steps
Lulu #3 – Project Options
Lulu.com Trim Sizes
Lulu Binding Types
Lulu #4 – Price Setting A
Lulu #4 – Price Setting B
Lulu #5 – Lulu Review page
Lulu Points of Advantage and Caution ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some online book publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
P-o-D/Self-publishing resources ,[object Object],[object Object],[object Object]
Next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gracias “ Be Your Own Publisher”   Tom Johnson Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico

Weitere ähnliche Inhalte

Mehr von J T "Tom" Johnson

Gold rushwriterspresentation 2013
Gold rushwriterspresentation 2013Gold rushwriterspresentation 2013
Gold rushwriterspresentation 2013
J T "Tom" Johnson
 
Esp #001-no son los documentos; son los datos-traducido
 Esp #001-no son los documentos; son los datos-traducido Esp #001-no son los documentos; son los datos-traducido
Esp #001-no son los documentos; son los datos-traducido
J T "Tom" Johnson
 
Esp #002-validación de datos en la era digital-traducido
 Esp #002-validación de datos en la era digital-traducido Esp #002-validación de datos en la era digital-traducido
Esp #002-validación de datos en la era digital-traducido
J T "Tom" Johnson
 
Esp #003-open-datamovement-traducido
 Esp #003-open-datamovement-traducido Esp #003-open-datamovement-traducido
Esp #003-open-datamovement-traducido
J T "Tom" Johnson
 
The Global Open Data Movement
The Global Open Data MovementThe Global Open Data Movement
The Global Open Data Movement
J T "Tom" Johnson
 
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session ABe your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
J T "Tom" Johnson
 
Be your own publisher seminar calif april 2010-session1_b_darkbkgd
Be your own publisher seminar  calif april 2010-session1_b_darkbkgdBe your own publisher seminar  calif april 2010-session1_b_darkbkgd
Be your own publisher seminar calif april 2010-session1_b_darkbkgd
J T "Tom" Johnson
 
Be your own publisher seminar calif april 2010-session1_c_darkbkgd
Be your own publisher seminar  calif april 2010-session1_c_darkbkgdBe your own publisher seminar  calif april 2010-session1_c_darkbkgd
Be your own publisher seminar calif april 2010-session1_c_darkbkgd
J T "Tom" Johnson
 
Be your own publisher seminar calif april 2010-session1_d_darkbkgd
Be your own publisher seminar  calif april 2010-session1_d_darkbkgdBe your own publisher seminar  calif april 2010-session1_d_darkbkgd
Be your own publisher seminar calif april 2010-session1_d_darkbkgd
J T "Tom" Johnson
 

Mehr von J T "Tom" Johnson (20)

Building Data-centric Media Organizations
Building Data-centric Media OrganizationsBuilding Data-centric Media Organizations
Building Data-centric Media Organizations
 
Gold rushwriterspresentation 2013
Gold rushwriterspresentation 2013Gold rushwriterspresentation 2013
Gold rushwriterspresentation 2013
 
Tom johnson datavalidity-eng-nov21-arbol
Tom johnson datavalidity-eng-nov21-arbolTom johnson datavalidity-eng-nov21-arbol
Tom johnson datavalidity-eng-nov21-arbol
 
Maps and data esri health care 2012
Maps and data   esri health care 2012Maps and data   esri health care 2012
Maps and data esri health care 2012
 
Esp #001-no son los documentos; son los datos-traducido
 Esp #001-no son los documentos; son los datos-traducido Esp #001-no son los documentos; son los datos-traducido
Esp #001-no son los documentos; son los datos-traducido
 
Esp #002-validación de datos en la era digital-traducido
 Esp #002-validación de datos en la era digital-traducido Esp #002-validación de datos en la era digital-traducido
Esp #002-validación de datos en la era digital-traducido
 
Esp #003-open-datamovement-traducido
 Esp #003-open-datamovement-traducido Esp #003-open-datamovement-traducido
Esp #003-open-datamovement-traducido
 
Esp #004-proceso de periodismo en el nuevo datosfera-traducido
 Esp #004-proceso de periodismo en el nuevo datosfera-traducido Esp #004-proceso de periodismo en el nuevo datosfera-traducido
Esp #004-proceso de periodismo en el nuevo datosfera-traducido
 
Data validation in the Digital Age
Data validation in the Digital AgeData validation in the Digital Age
Data validation in the Digital Age
 
The Global Open Data Movement
The Global Open Data MovementThe Global Open Data Movement
The Global Open Data Movement
 
It's the people's data
It's the people's dataIt's the people's data
It's the people's data
 
The s+a3 project: leveraging analytic resources
The s+a3 project: leveraging analytic resourcesThe s+a3 project: leveraging analytic resources
The s+a3 project: leveraging analytic resources
 
It's not the documents; it's the DATA
It's not the documents; it's the DATAIt's not the documents; it's the DATA
It's not the documents; it's the DATA
 
IRE "Better Watchdog" workshop presentation "Data: Now I've got it, what do I...
IRE "Better Watchdog" workshop presentation "Data: Now I've got it, what do I...IRE "Better Watchdog" workshop presentation "Data: Now I've got it, what do I...
IRE "Better Watchdog" workshop presentation "Data: Now I've got it, what do I...
 
Analytic Journalism: Digital Evolution in the Datasphere
Analytic Journalism: Digital Evolution in the DatasphereAnalytic Journalism: Digital Evolution in the Datasphere
Analytic Journalism: Digital Evolution in the Datasphere
 
Numeracy for journos
Numeracy for journosNumeracy for journos
Numeracy for journos
 
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session ABe your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
 
Be your own publisher seminar calif april 2010-session1_b_darkbkgd
Be your own publisher seminar  calif april 2010-session1_b_darkbkgdBe your own publisher seminar  calif april 2010-session1_b_darkbkgd
Be your own publisher seminar calif april 2010-session1_b_darkbkgd
 
Be your own publisher seminar calif april 2010-session1_c_darkbkgd
Be your own publisher seminar  calif april 2010-session1_c_darkbkgdBe your own publisher seminar  calif april 2010-session1_c_darkbkgd
Be your own publisher seminar calif april 2010-session1_c_darkbkgd
 
Be your own publisher seminar calif april 2010-session1_d_darkbkgd
Be your own publisher seminar  calif april 2010-session1_d_darkbkgdBe your own publisher seminar  calif april 2010-session1_d_darkbkgd
Be your own publisher seminar calif april 2010-session1_d_darkbkgd
 

Kürzlich hochgeladen

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Kürzlich hochgeladen (20)

SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 

Be Your Own Publisher Intro Santa Fe July 09

Hinweis der Redaktion

  1. Note that these traditional sectors DO NOT include anything related to what was formerly called “vanity publishers” – as a separate category – or today’s “Print/Publish-on-Demand” “publishers”
  2. See The Kindle Revolution Digital readers will save writers and publishing, even if they destroy the book business. By Marion Maneker Posted Wednesday, March 4, 2009 - 12:36pm http://tbm.thebigmoney.com/articles/saga/2009/03/04/kindle-revolution?page=0,1
  3. Source: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  4. Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  5. Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  6. You provide Computer and software Word processing PDF printer Content Design Cover, MSS ISBN number Formatted MSS saved as PDF Evaluate your skills; develop process plan WHAT’s MISSING????? Marketing plan Book mfgr provides Online access Printing Binding Database submission Fulfillment Accounting
  7. Start cheap and build experience. Then work up from the basics. Always first look for Open Source tools http://www.scribus.net/
  8. I do not work for Lulu in any way. I received no compensation or benefits from Lulu in any way. But I DO value elegant Computer code – and Lulu’s system is elegant in its simplicity yet through in what it provides. And the financial investment is Essentially as low as possible.
  9. These PPTs will be posted on the indiepubwest.com site, complete with hyperlinks so you can put them to use.