This document outlines a pitch for a proposed mainstream contemporary radio show called "The Breakfast Show". It would air Saturday and Sunday mornings from 10:30am to 11:30am. The show would mostly consist of spoken word discussions about trending topics and mainstream music playlists. The target audience is 15-25 year olds of various genders from working class and lower middle class backgrounds. Sample materials including a 5 minute show extract and 3 jingles have been created to demonstrate the proposed show.

1. • Introduce
yourself
&
the
radio
show…
• …
and
this
is
the
pitch
for
my
radio
show,
The
Breakfast
Show,
which
runs
from
10:30am
to
11:30am
on
Saturday
and
Sunday…
• …and
will
last
around
an
hour.
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2. • This
radio
show
is
a
mainstream,
contemporary
radio
show
that’s
mostly
in
spoken
word.
• Most
of
the
show
will
be
spoken
word,
jusEfying
this
genre
for
this
show.
• The
use
of
mostly
mainstream
music
will
help
jusEfy
its
mainstream
genre.
• The
songs
and
discussion
on
the
show
are
based
on
what
is
trending
around
the
Eme
of
the
show’s
broadcast,
making
it
contemporary.
• I
have
chosen
a
target
audience
for
my
show.
• They
are
15-­‐25
year
olds
of
all
genders.
• This
is
because
the
songs
and
discussion
maKers
chosen
for
the
show
are
decided
by
popularity
• And
for
music
this
includes
new
releases
–
so
gender
does
not
maKer,
even
with
events
focused
towards
a
certain
gender.
• This
radio
show
targets
unemployed,
working
class
and
lower
middle
class
people
• Most
15-­‐25
year
olds
fit
these
socio-­‐economic
groups,
jusEfying
this
age
group.
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3. • In
this
secEon
I
will
discuss
the
plans
done
for
the
radio
show.
• This
is
a
basic
running
order
for
my
show.
• The
show
will
start
with
a
popular
upbeat
song
and
an
A
List
track.
• Then
current
subjects
will
be
discussed.
• Two
songs
in
the
A/B/C
playlists
will
play
aRer.
• SomeEmes
an
interview
will
be
made
aRer,
either
with
a
celebrity
(with
scripted
quesEons)
or
a
listener
(also
known
as
a
phone-­‐in,
which
will
not
be
scripted)
my
show.
• The
track
of
the
day
will
be
introduced
and
played
in
the
show.
3

4. • ARer
the
interview,
the
show
will
take
a
break
for
Newsbeat
and
several
adverEsement
breaks,
which
will
be
solely
for
other
BBC
radio
shows.
• Nearing
the
end
of
the
show,
current
subjects
will
be
discussed
again,
and
three
more
songs
will
be
played
before
the
show
ends.
• A
more
detailed
running
order
can
be
seen
on
my
blog
–
hyperlinks
will
be
below
the
video.
4

5. • Next
up
is
the
playlists.
• Mainstream,
contemporary
radio
shows
don’t
allow
for
a
lot
of
choosing.
• The
music
played
is
dependent
on
playlists,
which
depend
on
what
songs
are
popular
as
well
as
new
releases.
• Some
new
music
releases
may
end
up
in
a
new
music
playlist,
known
as
“In
New
Music
We
Trust”.
• A
show
with
a
more
niche
audience
–
such
as
a
show
about
EDM
or
rock,
would
be
allowed
to
have
their
own
playlists.
5

6. • Radios
use
scripted
secEons
for
different
areas
of
their
shows.
• This
is
common
with
news
bulleEns,
which
are
scripted
on
the
day,
as
well
as
interviews,
where
quesEons
are
planned
beforehand.
• The
majority
of
my
radio
show,
however,
was
not
scripted.
• It
is
also
very
common
for
radio
shows
to
rely
mostly
on
improvisaEon,
with
only
scripted
secEons
for
intervies
and
the
news.
• Of
course,
this
was
also
the
case
of
my
radio
show.
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7. • I
have
created
sample
material
for
my
radio
show.
• This
is
in
the
form
of
a
five
minute
extract
that
was
recorded,
as
well
as
three
jingles.
• The
jingles
were
made
for
the
radio
show,
the
radio
in
general
and
the
news
show,
Newsbeat.
• All
of
these
audio
samples
will
be
available
on
my
blog.
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