Out of My Brain on the 5:15 | Practical User Research for the Enterprise UXer
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In some ways, this talk is a simple one, designed to provide a single solution to a core problem facing all us UXers: Too many project managers, product managers, project sponsors, and so on balk at the idea of performing ANY user research. Two key objections arise when user research is proposed: “Our users don’t have time to go to a focus group or a conference room and spend hours listening to someone or doing inane exercises.” “We can’t spend tons of project time for six months just fiddling around with talking to users…who need to be doing their jobs, by the way.” To cut through this barrier, I came up with the method I call “”5:15.”” Put simply, it involves asking a person to commit to answering five questions in only 15 minutes. Almost no one can spend two hours out of their workday talking to a user experience researcher; almost everyone has 15 minutes. Even asking someone for an hour of their time seems excessive, especially in enterprise settings. However, that request for 15 minutes seems innocuous. We’ll look at how these questions work well, how you can gain insights easily, and why you should never take NO to research plans as an answer.
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Out of My Brain on the 5:15 | Practical User Research for the Enterprise UXer
- 1. 5:15 Practical User Research for the Enterprise UXer Out of my brain on the IA Conference | Orlando | 16 March 2019 Why should I care? Why should I care? Why should I care? Why should I care? Joe Sokohl | @RegJoeConsults
- 2. @RegJoeConsults RegularJoeConsulting.com Agenda • What is Enterprise UX? • Why research? • What’s the problem with research? • Enter the Who • The Five Questions (intros and outros don’t count) • Take a tip from Randall Bramblett • What you can learn in 15 • Questions, discussions and such 2
- 3. @RegJoeConsults RegularJoeConsulting.com What’s Enterprise UX? • Stuff that people actually do • Contexts often within an office or at least a business setting • Timesheets, expense reports, product ordering (think of massive corporate purchasing, not new shoes for you) • Stuff that employees do • In other words…. 3
- 5. “Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.” Dieter Rams
- 6. @RegJoeConsults RegularJoeConsulting.com –Validating Product Ideas: Through Lean User Research Tomer Sharon “While not an easy technique to apply, observing people in their natural context of using products or services can take you a long way toward deeper learning about a real problem.”
- 7. @RegJoeConsults RegularJoeConsulting.com Research • Who is our user • What do they do • Why do they do it • Where do they do it • When do they do it • How do they do it 6
- 8. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com What’s the problem with research?
- 9. @RegJoeConsults RegularJoeConsulting.com “[W]e’d invite our business partners or stakeholders to the lab, but it was difficult to get them to take time out of their day to travel to the lab, and it was a big production.” –Remote Research Nate Bolt and Tony Tulathimutte
- 10. @RegJoeConsults RegularJoeConsulting.com “Our users don’t have time to go to a focus group or a conference room and spend hours listening to someone or doing inane exercises.”
- 11. @RegJoeConsults RegularJoeConsulting.com “We can’t spend tons of project time for six months just fiddling around with talking to users…who need to be doing their jobs, by the way.”
- 12. @RegJoeConsults RegularJoeConsulting.com It’s a time and cost suck It creates an insular view of the product Research can promote “navel gazing” Researche pour le research It creates a disconnect with teams 11
- 13. @RegJoeConsults RegularJoeConsulting.com What I learned from a car salesman 12https://commons.wikimedia.org/wiki/File:1982_Renault_5_TS_(3685059987).jpg
- 16. @RegJoeConsults RegularJoeConsulting.com What are the questions • Prerequisites/introductions (doesn’t count) 1. What do you do? What’s your role/responsibilities? 2. What’s a typical day-in-the-life for you? 3. Who do you work with? 4. What’s one thing you couldn’t do you job without? Why? 5. What’s one thing you would change and why? • BONUS: What do you wish I’d asked? (doesn’t count) • Thanks and see ya (doesn’t count) 15
- 17. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com What do you do? What’s your role/ responsibilities?
- 18. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com What’s a typical day-in-the-life for you?
- 20. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com Where do you get your information that helps you do your job?
- 21. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com What’s one thing you couldn’t do you job without? Why?
- 22. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com What’s one thing you would change and why?
- 23. RegularJoeConsulting.com @RegJoeConsults RegularJoeConsulting.com Why bonus questions don’t count
- 25. @RegJoeConsults RegularJoeConsulting.com What you can learn in 15 • Who our user is • What they do • Why they do it • Where they do it • When they do it • How they do it 23
- 27. @RegJoeConsults RegularJoeConsulting.com Resources • The Who Quadrophenia especially https://genius.com/3456760 • Randall Bramblett God Was in the Water • Nate Bolt and Tony Tulathimutte Remote Research • Tomer Sharon Validating Product Ideas: Through Lean User Research • Steve Portigal Interviewing Users and Doorbells, Danger, and Dead Batteries: User Research War Stories • Enterprise Experience Conference Rosenfeldmedia.com/enterprise2019/ • Joe Sokohl @RegJoeConsults RegularJoeConsulting.com 25