Summary of Marketing Projects and Accomplishments

1. 1

2. Sample Integrated Marketing Campaign:
The Family Resource Center
Background:
FRC Website
The Family Resource Center was a joint
• Zip Code searchable service providers
community initiative between the
Florida Dept. of Juvenile Justice, and social media component allowing
Tallahassee Police Department and various providers to post information.
ALARM Community Development
• Featured flash header with changing
Center. The goal of the program was to
curb unnecessary 911 calls concerning images of families.
troubled children.
Marketing Campaign Goals
1. Develop a tri-county marketing
campaign raise awareness of the
initiative.
2. Drive traffic to the website and calls
to the hotline.
3. Coordinate press conference to
officially launch program.
FRC Press Release
Target Markets
• This press release was used to obtain both
1. Families in low-income minority news print and television news stories on all
neighborhoods. local media.
2. Parents of troubled youth and • FSU Public Radio also attended the press
teens.
conferenceand ran a news story.

3. Sample Integrated Marketing Campaign:
The Family Resource Center
Media Used & Actions Taken: FRC Email
Campaign
• Developed slogan (Get Help
Now!) and memorable URL • Used to launch service to
(www.FRCHelpNow.com). members in FRC/ ALARM
CDC network
• Designed promotional materials
and directed the website design.
• Strategically placed flyers,
billboards, and yard signs in
targeted neighborhoods.
FRC Billboards
• Aired Direct Response Ad on
Urban Radio and featured • Placed in target
banner on their website neighborhoods
• Image chosen to
• Launched viral email campaign convey parents
inability to connect
with son.

4. Sample Integrated Marketing Campaign:
The Family Resource Center
Tallahassee Democrat News Story
Results
• The FRC received 73,103 hits on the website, during the 3
months after the launch. This was an increase of 1300%
after the marketing campaign was launched.
• WCTV’s covered the press conference and introduced FRC
to the community.
• Tallahassee Democrat’s ran a story on the FRC and the
grant that was received to operate it.

5. Sample Integrated Marketing Campaign:
CeCe Winans Citywide Concert
Background:
In December 2003, the manager of national
recordingartist CeCe Winans contacted the
CEO of ALARM Internationalto request
sponsorship of a free concert in Tallahassee.
ALARM Internationalaccepted the request and
began planningfor a concert to be held on
February13, 2004. I was given the
Responsibility of coordinatingthe concert as
well launching a marketing campaign.
Goals of Marketing/PR Campaign
1. Make North Florida and South Georgia
residentsaware of CeCe Winans Concert
2. Draw enough concert attendees to fill
1600-seat concert hall
Target Markets
1. Fans of Gospel/Christian music in North
Florida and South Georgia
2. Fans of national recordingartists CeCe
Winans
3. Churches in North Florida and South
Georgia

6. Sample Integrated Marketing Campaign:
CeCe Winans Citywide Concert
Marketing Tools Used
1. Street team/grass roots promotional events on
college campuses and shopping centers
2. Direct mail letter sent to 300 pastors in North
Florida and South Georgia
3. Radio ads and promotional giveaways on four
key regional radio stations.
4. Banner ads on two radio station websites
5. Viral email sent to members of ALARM
International
6. Television ads on local BET, Lifetime, and CNN
stations
7. Postings on regional concert/event websites
8. Press releases sent to regional media outlets
Results
1. Over 1600 individuals attended the event.
Several hundred were turned away because the
event was filled to capacity.
2. Mayor of Tallahassee in attendance
3. Press coverage before and after concert.
4. Two requests for concert sponsorships from
national recording artists within three months
after concert.

7. Rebranding Edward Service Division
Before After
Before After
As Marketing & Communications Manager at
Carter Brothers, I implemented a company
initiative to rebrand Edwards Service to
Carter Brothers Fire & Life Safety.

8. Public & Media Relations
At Carter Brothers, I executed 15 public
relations campaigns garnering 25 featured
articles, including two national cover stories.

9. Vertical Marketing Focus
I initiated changes in sales and
marketing strategies as Marketing &
Communications Manager at Carter
Brothers. I also provided tools for the
sales teams which placed strategic focus
on targeted vertical markets.

10. Strategic Partnerships
At Carter Brothers, I managed marketing
activities and developed co-branded sales tools
for strategic partnerships with FIAMM, Johnson
Controls, and GE Security.

11. Unlimited by Boost Test Launch
Texas Test Market Launch
• Coordination of marketing activities for test launch of new product in four key
markets. Marketing activities included over 40 retail live remotes in in two months
• The product was launched approximately one month after I joined the company. I
was able to bring myself up to speed on the product, design marketing campaigns
for 5 distributors, and locally implement corporatemarketing initiatives.
• The test launch was successful and a decision was made to launch the product in
the entire territory.

12. Booth Presence – Raleigh Hoop It Up Event
Booth Elements
• Boost branded tent and
tablecloth
• Event-specific giveaways
such as Boost tank tops
and wristbands
• Event-specific dealer
locator flyers to drive
traffic to Raleigh retailers
after the event
• Boost-branded craps
table to keep booth
“sticky”
• Negotiated sponsorship
of Center court

13. Dealer Appreciation
As Regional Marketing
Executive my
responsibilities
included:
• Assisting distributors with
planning dealer rallies
• Developing and executing
traffic/salesdriving in-store
promotions and events
• Developing quarterly regional
marketing plans based on
Boost and distributor goals
• Providing distributors weekly
update on current promotions
• Negotiating media contracts
and facilitating
reimbursements.

14. Jerome Simmons
jsimmonsmba@comcast.net
www.jeromesimmons.com
www.linkedin.com/in/jeromesimmons
www.twitter.com/jsimmonsmba
(678)-215-4390