This is the fourth and final presentation for network weavers. Focus: network tools (network mapping and evaluation)

1. 1
Social Network Support Project:
Network Weaver
Learning Community
Network Tools: Fourth in a Series of Four Sessions
Community Foundation for Monterey County
October 21, 2010
Thank you
June Holley of Network Weaving, Monitor Institute, and Packard Foundation

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Today’s Workshop
Reconnect; Discuss Reading and Your Network
Overview of First Three Sessions – Burning Questions?
Review Network Mapping Tool
Mapping Software Demonstration
Evaluating Networks
Working with a Network Mindset and Next Steps

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Why Use Social Networks?

4. 4
Today’s Workshop
Reconnect; Discuss Reading and Your Network
Overview of First Three Sessions – Burning Questions?
Review Network Mapping Tool
Mapping Software Demonstration
Evaluating Networks
Working with a Network Mindset and Next Steps

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Overall Training Goals
By the end of the four sessions, participants will
• be inspired to work with a network mindset and to continue
weaving and building networks
• have a deeper understanding of network theory, as it applies to
social networks, and characteristics of a healthy network
• be able to recognize the qualities of network weavers/leaders;
recognize and affirm individual weaver qualities and successes
• understand network life cycles
• appreciate the role of evaluating networks and learn how the
network can help evaluate its own progress
• have practiced applying weaver practices and shared their
challenges and learnings with each other
• have received an introduction to network mapping software

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Today’s Workshop
Reconnect; Discuss Reading and Your Network
Overview of First Three Sessions – Burning Questions?
Review Network Mapping Tool
Mapping Software Demonstration
Evaluating Networks
Working with a Network Mindset and Next Steps

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Core
Link Node
Cluster Periphery
Hub
A Few Helpful Definitions
Monitor Institute

9. 9Source: Valdis Krebs and June Holley, Building Smart Communities through Network Weaving
How Networks Progress and Evolve
1. 2.
3. 4.Multi-Hub Small World Core Periphery
Hub and SpokeScattered Clusters

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Value
Participation
Form
Leadership
Connection
Capacity
Learning &
Adaptation
 Clearly articulated give and get for participants
 Delivers value/ outcomes to participants
 Trust
 Diversity
 High engagement
 Balance of top-down and bottom-up logic
 Space for self-organized action
 Embraces openness, transparency, decentralization
 Shared leadership
 Strategic use of social media
 Ample shared space: on-line and in-person
 Ability surface & tap network talent
 Model for sustainability
 Mechanisms for learning-capture
 Ability to gather and act on feedback
Governance
 Representative of the network’s diversity
 Transparent
Helpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky
Characteristics of Healthy Networks: Overview

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Network Maps as an Evaluation Tool
(Diversity, Resources from Periphery)
Literacy: Future Potential Collab
With whom would you like to collaborate with in
the next six months on an adult literacy project?
Salinas
Monterey Peninsula
Monterey County
South County
By geography served
more than one area
did not take survey

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incomplete data
Future Content
watershed
culture
ocean and aquatic env
water
land
none
other
Network Maps as an Evaluation Tool
(Value and Engagement)
Environment: Future Content
Which of these
content areas might
your organization
add to its focus in
the next 1-3 years?

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Network Maps as an Evaluation Tool
(Diversity) Greenfield
Spanish, Mixteco
English, Spanish
Spanish, Oaxacan +
Organization Languages
Other
Spanish
English, Spanish, Oaxacan
In which languages
does your organization
provide services?

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Network Maps as an Evaluation Tool
(Safety and violence/gang prevention)
Individuals working on safety and violence prevention issues appear to be very central to the
overall network, are better networked with one another; and have a larger periphery
20102007

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Network Maps as an Evaluation Tool
(Health, Sexuality, and Teen Pregnancy Prevention)
While fewer in numbers, in terms of primary interest, individuals working on health issues
and teen pregnancy prevention are better connected in 2010 than in 2007.
2010
2007

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Today’s Workshop
Reconnect; Discuss Reading and Your Network
Overview of First Three Sessions – Burning Questions?
Review Network Mapping Tool
Mapping Software Demonstration
Evaluating Networks
Working with a Network Mindset and Next Steps

17. 17
Today’s Workshop
Reconnect; Discuss Reading and Your Network
Overview of First Three Sessions – Burning Questions?
Review Network Mapping Tool
Mapping Software Demonstration
Evaluating Networks
Working with a Network Mindset and Next Steps

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Research Questions
• Could knowing how networks connect, share,
and mobilization teach foundations how to be
more effective sponsors of community change?
• How might the impacts of social networks
transform grant making and program
development?

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Research Questions
What is Assessed? What is Measured?
• Operations: connectivity – nodes, links,
clusters, and hubs depicted by mapping results
• Network health: lifecycle phase
• Impacts and Outcomes: successes and
achievements

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Repository Outcomes:
 Capacity for Learning
 Network Participation
 Network Sustainability
Network Weavers:
● Convener
• Communication
conduit
• Knowledge generator
• Information repositor
Action
Share
LearnSharing Outcomes:
 Cohesion &
Cooperation
 Network
Information
Repository
Learning Outcomes:
 Information Utilization
 Repository Content
Increase quantity or quality 
Knowledge flow
Action flow
Action Outcomes:
 Influence on
Community Change
 Nonprofit Effectiveness
 Synergistic Endeavors
Reposit
Evaluation Criteria
Network Operations

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Evaluation Criteria
Sustainability
Focus & Growth
Productivity
Sustainability
Network Life Cycle
Formation
Focus Growth
Decline or
Renewal
Creech and Ramji

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Evaluation Criteria
Phase Characteristics
Formation Phase:
Network Weavers act as leaders, educators, and
strategists to effectively support the network
Network members share with and learn from each
other, establish relationships, but work
independently. May gain productivity as a result
of the information repository but not
necessarily through joint activities

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Evaluation Criteria
Phase Characteristics
Focus and Growth Phase:
Network Weavers act as leader and facilitator
Network members plan and work
collaboratively with joint purpose and goals

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Evaluation Criteria
Phase Characteristics
Productivity and Sustainability Phase:
Network Weavers foster “collective
leadership”
Network members are group oriented, active,
productive, achieve measurable successes

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Evaluation Criteria
Phase Characteristics
Decline/Renewal Phase:
Network Weavers role is filled by
successive leaders. Encourage, renew,
remind
Network members change, recombine,
revise strategies, regenerate

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Evaluation Methodology
• Logic Modeling
• Online Survey of Network Members
• Analysis of Network and Aggregate Responses
• Recommendations, Next Steps
• Network Learning Community
• Share with Foundation Community

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Evaluation Methodology
Network Network Survey April 2010
Literacy
Survey Pool: 27
Survey responses: 20
Response rate: 70%
Greenfield
Survey Pool : 28
Survey responses: 22
Response rate: 79%
Environment
Survey Pool : 11
Survey responses: 8
Response rate: 70%

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1. What do you want to do as a member of this group?
Select all that apply.
Answer Options Network
Function
Response
s
Respondents Selecting this Option
Improve my
organization's practices
Action 28 56%
Learn how other
organizations operate
Learn 27 54%
Share resources,
funding, expenses with
others
Share 36 72%
Ask a question about a
specific topic
Learn 7 14%
Influence or improve a
service, system, or
policy
Action 25 50%
Learn how to reach
influential people
Learn 15 30%
Other - 8 16%
0 25 50 75 100
n = 50

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2. What do you want to contribute to this group?
Select all that apply.
Answer Options
Network
Function
Responses Respondents Selecting this Option
My knowledge, expertise, or
program materials
Share 34 68%
My experiences in program
service delivery
Share 30 60%
Experiences in program
administration or funding
Share 15 30%
Teach others about my
organization
Share 28 56%
My ideas for group
collaboration
Share 23 46%
My concerns the group can
address
Action 25 50%
Other - 3 6%
n = 50
0 25 50 75 100

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3. Who do you want to influence through this group?
Select all that apply.
Answer Options Network
Function
Response
s
Respondents Selecting this Option
Other group members Action 32 64%
Others outside of the
group
Action 30 60%
Policy makers, elected
officials, managers
Action 38 76%
Funders Action 31 62%
Consumers/potential
consumers
Action 34 68%
Consultants, vendors,
contractors
Action 9 18%
Other - 1 2%
n = 50
0 25 50 75 100

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4. So far, what have you gained as a member of this
group? Select all that apply.
Answer Options Network
Function
Response
s
Respondents Selecting this Option
More knowledge of
local organizations
Learn 42 84%
More knowledge of
valuable resources
Learn 27 54%
More access to
influential people
Action 10 20%
Stronger connections to
other members
Learn 31 62%
More knowledge of
network benefits
Learn 24 48%
More knowledge how to
increase capacity
Learn 18 36%
Nothing has changed
yet
- 6 12%
n = 50
0 25 50 75 100

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5. What would make it easier to be more active in this
group? Select all that apply.
Answer Options
Network
Function
Response
s
Respondents Selecting this Option
More online group
activities
Action 11 22%
More face-to-face time Action 16 32%
Common concerns,
priorities, tasks
Action 33 66%
More resources to help
meet my goals
Learn 22 44%
More examples of how
to work together
Learn 22 44%
More reminders & ideas
of how to participate
Share 11 22%
Other - 6 12%
n = 50
0 25 50 75 100

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6. Are you aware of mutual concerns this group is working
on? Select all that apply.
Answer Options Network
Function
Response
s
Respondents Selecting this
Option
Yes, I know of one or
more
Action 33 66%
No, no specific
concerns
Action 5 10%
I don’t know if any
have been identified
Action 12 24%
n = 50
0 25 50 75 100

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7. So far, how beneficial has network membership been
to you/your organization? Select all that apply.
Answer Options Network
Function
Response
s
Respondents Selecting this
Option
Beneficial - 23 46%
Somewhat Beneficial - 19 38%
Not Beneficial - 3 6%
I’m not sure - 5 10%
n = 50
0 25 50 75 100

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8. In the future, how beneficial do you think this
network group will be? Select all that apply.
Answer Options Network
Function
Response
s
Respondents Selecting this
Option
Will be beneficial - 27 54%
Will be somewhat
beneficial
- 18 36%
Will likely not be
beneficial
- 0 0%
I’m not sure - 4 8%
n = 50
0 25 50 75 100

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Questions about online communication for Literacy
and Greenfield networks only:
9. In the past three months, how many times did you
ask a question, announce an event, or provide a
useful document to group members by email or on
Google Groups? 43% - once or twice
10. How often do you visit the Google Group site?
43% - when I receive an email notification
11. How easy is it for you to post information to the
Google Group site? 71% - never tried

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Findings
Getting from
Here to Here

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Findings
“If you want to build a ship, don’t drum
up people together to collect wood,
and don’t assign them tasks and
work, but rather teach them to long for
the endless immensity of the sea.”
Antoine de Saint-Exupery

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Today’s Workshop
Reconnect; Discuss Reading and Your Network
Overview of First Three Sessions – Burning Questions?
Review Network Mapping Tool
Mapping Software Demonstration
Evaluating Networks
Working with a Network Mindset and Next Steps

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Centralized
Decentralized
Note: These categories often overlap. Most of the examples fit in to multiple categories.
 Nonprofit organizations
(without explicit network
structure)
 Membership
organizations
(Organizations with
network component)
 Nonprofits with explicit
network strategy and
structure
 Coalition / Alliance
(network of organizations)
 Networks of networks
 Ad hoc networks
Monitor Institute. Developed from: Plastrik, Taylor, “Net Gains,” (2006); Anklam, “Net Work,” (2007); Krebs, Holley. “Building Smart Communities,” (2006).Source for
Network Graphics: orgnet.com
A Typology of Organizing Structures

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What Do We Mean by “Network Mindset”?
Centralized
Firmly controlled
Planned
Proprietary
Transactional
One-way
communications
Decentralized
Loosely controlled
Emergent
Open, shared
Relational
Two-way
conversations
Established Ways
of Working
Where are you? The answer will be different for different situations
Social Change with a
Network Mindset
Monitor Institute

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What might a network weaver’s job include?
 Introduce network concepts and mapping
 Connecting to enhance the network
 Move the network to action
 Build network support structures
 Help others become Network Weavers
What are you all ready doing and what might you like to focus on?
 What else?

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Next Steps
• For CFMC
• For this group
MAVRAC

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Next Steps
• Talk with others about a possible new project
(e.g., implementation or advocacy)
• Begin a network discussion (e.g., shared
interest or priority, professional development
topic, invite people in from periphery)
• Nurture: Share what you’ve learned here with
another; build allies and weavers
• Bridge: Share what you’ve learned here and
facilitate trust; build relationships
• Become more transparent and deliberate about
sharing information with stakeholders

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High-impact nonprofits collaborate
rather than compete with their
peers. They achieve their collective
goals by sharing resources and
empowering others.
-Crutchfield and McLeod-Grant, Forces For Good
A journey of a thousand miles
begins with a single step.
-Lao-tzu