8. flow -
Specific
contacts
Target
Companies
Specific
needs
9. The campaign highlights the fact that there are 17 •
000 children in Finland in need of foster care (high
figure when contrasted with the small population
of the country)
The target is to recruit a ”supporter” for each one •
of the 17 000 children
Corporate supporters (top Finnish brands) –
donate 0.50 € for each sign up
Through low-level engagement the campaign aims •
to collect contact details for later conversion and
increase brand awareness
SOS Finland
10. Groupon
• It says:
“10 zł for the precious smile on the
child face. Support children from SOS
Children Villages”
• At the same time the campaign was
finished a new action started in
supporting Polands yearly event in the
SOS Village in Kraśnik: “Run for smile”.
• Brand awareness of SOS children’s
villages in Poland is high.
SOS Poland
11. Groupon
• Groupon maintained by Pro-bono campaign and
doesn’t charge any fees from Poland. 859 successful bidders
8,590 PLN = 3,084 USD
• USD 3,59 (PLN 10) from each sold "groupon" in
total went into the bank account of SOS Poland.
The campaign lasted for 11 days and
• Negotiations with the company were not difficult: the income from it was used for
Groupon has been very positive about to SOS statutory goals of SOS.
business and Polish colleagues hope that this is
only the beginning of their cooperation.
Link to the campaign:
• All activities regarding the preparation took up
Groupon. For SOS part, Poland had only to
prepare the text on the page. This was easy to do.
• From the people who paid, Poland has no
information yet whether they can get their
contact details BUT in the next step of these door
opening campaign Polish colleagues will negotiate
about getting the data as well.
SOS Poland
