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Social Media for Event Planners

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What Every Event Planner Needs to Know about Social Networking
Today’s Agenda Why Bother? Social Media Tools Twitter LinkedIn Facebook Regonline and Pathable Q & A
Viral Marketing
Viral Marketing
Community Attachment
Attendees want to network
More networking means renewals New people met
Meeting people is HARD
Your Toolbox E-mail Your web site Blogs Twitter LinkedIn / Facebook Pathable
Twitter Send and receive short messages to “followers” A “tweet” is a short (140 char) message sent to anyone listening
Twitter Type your tweet here A typical tweet
Hash Tag Short way to mark messages as relevant to a topic or event #wec09 – MPI’s WEC 2009 conference #sxsw – South by Southwest festival #MD10 – MPI’s MeetDifferent 2010 #mpi – MPI #eventprofs – Relevant to event professionals No “official” list (but check hashtags.org)
Hash Tag Example
Applying Twitter to the EventPromotion
Applying Twitter to the EventCustomer Service
Applying Twitter to the EventBroadcasting Examples Keynote beginning Open seats in the back Summarize activity for those who can’t attend
LinkedIn / Facebook http://events.linkedin.com/World-Education-Congress-WEC-2009/pub/50585 http://www.facebook.com/event.php?eid=71748908240
Pathable Demo
Social Media ROI Increased attendance Improved attendee satisfaction More sponsorship $$$
Get Started Twitter:twitter.com Tweetdeck, Seesmic LinkedIn:linkedin.com Events -> Add an Event Facebook: facebook.com Click “Event” under “What’s on your mind?” Pathable:pathable.com Jordan Schwartz: Jordan@pathable.com Doug Schulze: doug@pathable.com RegOnline Events: advisor@regonline.com

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