The document proposes converting the Gen America Building in St. Louis, Missouri into a hotel called Hotel LIGHTBOX. New LED lighting would activate the building's facade and light coves would provide an artistic opportunity to enhance the public image while allowing for a standardized interior room layout. The hotel would have 200 total rooms across six floors, with 36 standard rooms and 4 suites on each floor except the first floor which would contain reception, conference, restaurant, and support spaces.
