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Task	
  Sheet	
  
	
  
As	
  a	
  lighting	
  designer,	
  research	
  at	
  least	
  three	
  genres,	
  in	
  terms	
  of	
  design	
  differences	
  and	
  explore	
  the	
  
use	
  of	
  colour	
  and	
  effects.
	
  
	
  
	
  
This	
  aim	
  of	
  this	
  task	
  is	
  to	
  enable	
  you	
  to	
  develop	
  lighting	
  design	
  techniques	
  for	
  a	
  variety	
  of	
  genres	
  of	
  
the	
  performing	
  arts.	
  Ideas	
  and	
  designs	
  /	
  specials	
  seen	
  today	
  can	
  be	
  adapted	
  and	
  used	
  within	
  your	
  
future	
  designs.	
  
	
  
Learning outcome 1 requires you to understand lighting design practices,
showing conventions for types of lighting design.
“At	
  distinction	
  level,	
  you	
  will	
  describe	
  in	
  detail	
  a	
  range	
  of	
  designs,	
  looking	
  at	
  different	
  techniques	
  used	
  
to	
  create	
  effects,	
  to	
  set	
  mood	
  and	
  atmosphere	
  and	
  show	
  clear	
  understanding	
  of	
  key	
  light,	
  backlight,	
  
top,	
  front	
  and	
  side	
  light	
  and	
  where	
  and	
  when	
  they	
  could	
  be	
  used,	
  and	
  potential	
  colours	
  for	
  a	
  range	
  of	
  
effects,	
  and	
  lantern	
  positions.	
  Colour	
  and	
  effects	
  should	
  be	
  justified	
  as	
  to	
  how	
  and	
  where	
  it	
  should	
  be	
  
used.”	
  
1. Identify	
  at	
  least	
  five	
  examples	
  of	
  where	
  lighting	
  is	
  used	
  to	
  enhance	
  the	
  overall	
  aesthetics	
  of	
  the	
  
product.	
  
2. Name	
  the	
  lights	
  used	
  to	
  achieve	
  the	
  overall	
  appearance	
  /	
  atmosphere	
  
3. Discuss	
  the	
  mood	
  and	
  atmosphere	
  created	
  (including	
  the	
  use	
  of	
  colour	
  /	
  semiotics)	
  
4. Discuss	
  specials	
  &	
  effects	
  (e.g.	
  lamp	
  shades,	
  lights	
  on	
  flex	
  etc)	
  
	
  
Assessment and grading criteria
To achieve a pass grade the
evidence must show that the
learner is able to:
To achieve a merit grade the
evidence must show that, in
addition to the pass criteria,
the learner is able to:
To achieve a distinction grade
the evidence must show that, in
addition to the pass and merit
criteria, the learner is able to:
P1 outline alternative
approaches and
techniques used in
lighting design [IE]
M1 describe the main
alternative approaches
and techniques used in
lighting design
D1 explain the alternative
approaches and a wide
range of techniques used
in lighting design
	
  
	
  
	
  
	
  
Genre	
  One	
  
	
  
Lighting	
  for	
  Shops	
  
&	
  Displays	
  
Genre	
  Two	
  
	
  
Musical	
  Theatre	
  
Genre	
  Three	
  
	
  
Dance	
  Show	
  
Example	
  One	
  
Shop	
  or	
  Retail	
  Outlet:	
  Ted	
  Baker	
  
1. Name	
  the	
  lights	
  used	
  to	
  achieve	
  the	
  overall	
  appearance	
  /	
  atmosphere	
  
The	
  lighting	
  used	
  in	
  Ted	
  Baker	
  was	
  made	
  up	
  using	
  a	
  mix	
  of	
  generic	
  lighting,	
  Pin	
  Spots	
  and	
  custom	
  
made	
   blown	
   glass	
   lampshades.	
   This	
   would	
   have	
   been	
   done	
   to	
   make	
   the	
   shop	
   bright	
   however	
  
highlighting	
  clothing	
  within	
  the	
  shop.	
  With	
  the	
  Pin	
  Spots	
  creating	
  a	
  narrow,	
  however	
  bright	
  beam	
  that	
  
ensured	
   that	
   they	
   covered	
   a	
   single	
   item,	
   made	
   that	
   item	
   stand	
   out	
   next	
   to	
   another.	
   The	
   generic	
  
lighting,	
  which	
  the	
  custom	
  lampshades	
  were	
  part	
  of	
  allowed	
  ‘the	
  audience’	
  or	
  the	
  customers	
  to	
  find	
  
there	
  way	
  around	
  the	
  shop	
  easily.	
  In	
  my	
  opinion	
  this	
  lighting	
  design	
  really	
  worked	
  for	
  the	
  shop,	
  as	
  it	
  
was	
  bright,	
  however	
  still	
  had	
  highlighted	
  displays.	
  	
  
2. Discuss	
  the	
  mood	
  and	
  atmosphere	
  created	
  (including	
  the	
  use	
  of	
  colour	
  /	
  semiotics)	
  
The	
  atmosphere	
  in	
  Ted	
  Baker	
  was	
  portrayed	
  to	
  be	
  sophisticated.	
  This	
  was	
  done	
  in	
  many	
  ways	
  one	
  of	
  
them	
  being	
  the	
  lighting	
  design.	
  This	
  was	
  because	
  of	
  the	
  blown	
  glass	
  generic	
  lighting.	
  However	
  this	
  was	
  
not	
  due	
  to	
  the	
  effects	
  the	
  light,	
  however	
  it	
  was	
  due	
  to	
  the	
  aesthetic	
  feel	
  that	
  the	
  lights	
  gave	
  off.	
  	
  
The	
  colours	
  in	
  Ted	
  Baker	
  also	
  changed	
  the	
  atmosphere	
  that	
  was	
  created.	
  This	
  was	
  down	
  to	
  the	
  colour	
  
and	
  their	
  connotations.	
  Red,	
  black	
  and	
  browns	
  are	
  used	
  in	
  Ted	
  Baker.	
  These	
  colours	
  all	
  signify	
  wealth	
  
and	
   passion.	
   The	
   blacks	
   and	
   brows	
   also	
   give	
   connotations	
   of	
   a	
   vintage	
   feel,	
   which	
   flows	
   with	
   the	
  
theme	
  of	
  the	
  shop	
  and	
  their	
  style	
  of	
  clothing.	
  	
  
3. Discuss	
  specials	
  &	
  effects	
  (e.g.	
  lamp	
  shades,	
  lights	
  on	
  flex	
  etc)	
  
The	
  generic	
  lighting	
  in	
  Ted	
  Baker	
  was	
  made	
  up	
  of	
  custom	
  made	
  lampshades,	
  which	
  were	
  connected	
  by	
  
lengths	
  of	
  wire	
  that	
  ran	
  throughout	
  the	
  shop.	
  	
  
In	
  the	
  windows	
  of	
  the	
  shop	
  Pin	
  spots	
  were	
  used	
  with	
  barn	
  doors	
  on	
  to	
  highlight	
  items	
  that	
  were	
  on	
  a	
  
raised	
  platform.	
  This	
  made	
  the	
  shop	
  window	
  look	
  professional	
  and	
  unique.	
  Which	
  is	
  key	
  and	
  a	
  large	
  
shopping	
  center,	
  which	
  have	
  to	
  stand	
  out	
  from	
  lots	
  of	
  other	
  shops.	
  	
  	
  
	
  
	
   	
  
Example	
  Two	
  
Shop	
  or	
  Retail	
  Outlet:	
  All	
  Saints	
  	
  
	
  
1. Name	
  the	
  lights	
  used	
  to	
  achieve	
  the	
  overall	
  appearance	
  /	
  atmosphere	
  
All	
  Saints	
  used	
  little	
  to	
  no	
  generic	
  lighting	
  and	
  used	
  lots	
  of	
  fresnels	
  the	
  highlight	
  different	
  parts	
  of	
  the	
  
shop.	
  This	
  was	
  key	
  in	
  generating	
  the	
  overall	
  atmosphere,	
  following	
  the	
  design	
  and	
  feel	
  of	
  the	
  store.	
  
The	
  fresnels	
  in	
  the	
  store	
  were	
  on	
  a	
  generic	
  lighting	
  rig	
  to	
  generate	
  the	
  rustic	
  atmosphere	
  the	
  store	
  
was	
  going	
  for,	
  in	
  its	
  ‘set’	
  design.	
  	
  
2. Discuss	
  the	
  mood	
  and	
  atmosphere	
  created	
  (including	
  the	
  use	
  of	
  colour	
  /	
  semiotics)	
  
The	
  overall	
  atmosphere	
  created	
  was	
  a	
  rustic,	
  vintage	
  and	
  simply	
  classic	
  design,	
  which	
  ran	
  through	
  the	
  
entire	
  store.	
  This	
  is	
  key	
  as	
  it	
  portrayed	
  the	
  style	
  of	
  clothing	
  the	
  store	
  sold.	
  	
  
The	
  colours	
  in	
  the	
  store	
  were	
  monotone	
  (black	
  and	
  white)	
  this	
  generated	
  a	
  theme.	
  The	
  colours	
  signify	
  
purity	
  and	
  cleanliness.	
  Which	
  are	
  positive	
  connotations	
  on	
  the	
  store.	
  
3. Discuss	
  specials	
  &	
  effects	
  (e.g.	
  lamp	
  shades,	
  lights	
  on	
  flex	
  etc)	
  
Fresnels	
  with	
  barn	
  doors	
  are	
  used	
  not	
  only	
  to	
  light	
  specific	
  items	
  but	
  also	
  for	
  the	
  aesthetic	
  feel	
  within	
  
the	
  shop.	
  	
  
	
   	
  
Example	
  Three	
  
Shop	
  or	
  Retail	
  Outlet:	
  Foot	
  Asylum	
  	
  
	
  
1. Name	
  the	
  lights	
  used	
  to	
  achieve	
  the	
  overall	
  appearance	
  /	
  atmosphere	
  
Fluorescent	
  lighting	
  tubes,	
  pin	
  spots	
  and	
  generic	
  lighting	
  were	
  all	
  used	
  to	
  light	
  this	
  store.	
  	
  
The	
  fluorescent	
  lighting	
  tubes	
  were	
  used	
  to	
  highlight	
  different	
  parts	
  of	
  the	
  store	
  hanging	
  on	
  different	
  
angles	
  to	
  create	
  edgy	
  unique	
  feel	
  to	
  the	
  store,	
  which	
  is	
  key	
  in	
  generating	
  the	
  right	
  target	
  audience.	
  	
  
Pin	
  spots	
  were	
  again	
  used	
  to	
  highlight	
  different	
  items	
  within	
  the	
  store.	
  This	
  was	
  done	
  to	
  draw	
  your	
  
attention	
  to	
  these	
  pieces.	
  	
  
Generic	
  lighting	
  was	
  also	
  used	
  to	
  highlight	
  pathways	
  around	
  the	
  shop.	
  
2. Discuss	
  the	
  mood	
  and	
  atmosphere	
  created	
  (including	
  the	
  use	
  of	
  colour	
  /	
  semiotics)	
  
Bright	
   neon	
   colours	
   we	
   used	
   to	
   create	
   the	
   youth	
   vibe,	
   which	
   was	
   the	
   stores,	
   target	
   audience.	
   The	
  
bright	
   neon	
   colours	
   also	
   create	
   a	
   club	
   atmosphere,	
   which	
   also	
   helped	
   to	
   aim	
   at	
   the	
   stores	
   target	
  
audience.	
  	
  
The	
  stores	
  bright	
  colours	
  create	
  a	
  welcoming	
  atmosphere	
  for	
  any	
  member	
  of	
  the	
  public	
  the	
  passes	
  the	
  
shop,	
  whether	
  they	
  be	
  young	
  or	
  old.	
  	
  
3. Discuss	
  specials	
  &	
  effects	
  (e.g.	
  lamp	
  shades,	
  lights	
  on	
  flex	
  etc)	
  
In	
  the	
  store	
  they	
  used	
  fluorescent	
  lighting	
  tubes	
  in	
  pallets	
  to	
  generate	
  a	
  different	
  atmosphere	
  for	
  the	
  
‘audience’	
  or	
  customer.	
  They	
  also	
  used	
  lights	
  to	
  light	
  up	
  the	
  name	
  of	
  the	
  store	
  behind	
  the	
  tills,	
  which	
  
was	
  a	
  central	
  point	
  of	
  the	
  room	
  and	
  the	
  store.	
  	
   	
  
Example	
  Four	
  
Shop	
  or	
  Retail	
  Outlet:	
  Selfridges	
  
	
  
1. Name	
  the	
  lights	
  used	
  to	
  achieve	
  the	
  overall	
  appearance	
  /	
  atmosphere	
  
In	
  this	
  shop	
  pin	
  spots,	
  film	
  set	
  lighting	
  (floods	
  with	
  barn	
  doors),	
  fluorescent	
  lighting	
  tubes	
  and	
  LED	
  
backlight	
  was	
  used	
  to	
  generate	
  the	
  overall	
  atmosphere.	
  This	
  shop	
  had	
  multiple	
  shops	
  in	
  one	
  however	
  
they	
  all	
  tied	
  together	
  by	
  the	
  lighting	
  and	
  design.	
  	
  
2. Discuss	
  the	
  mood	
  and	
  atmosphere	
  created	
  (including	
  the	
  use	
  of	
  colour	
  /	
  semiotics)	
  
The	
  overall	
  opposite	
  the	
  store	
  was	
  dark	
  and	
  stylistic.	
  Using	
  the	
  listed	
  lights	
  above	
  the	
  store	
  generated	
  
a	
  smart	
  and	
  sophisticated	
  feel,	
  which	
  run	
  throughout	
  the	
  different	
  stores	
  with	
  in	
  this	
  one	
  store.	
  The	
  
noticeable	
  element	
  is	
  that	
  all	
  the	
  stores	
  still	
  have	
  their	
  own	
  unique	
  style.	
  The	
  colours	
  used	
  in	
  the	
  store	
  
are	
  bright	
  and	
  eye-­‐popping,	
  however	
  some	
  used	
  natural	
  coloured	
  lighting.	
  
3. Discuss	
  specials	
  &	
  effects	
  (e.g.	
  lamp	
  shades,	
  lights	
  on	
  flex	
  etc)	
  
Fluorescent	
   lighting	
   tubes	
   were	
   used	
   in	
   a	
   different	
   way	
   to	
   what	
   I	
   had	
   already	
   seen	
   around	
   the	
  
Trafford	
  Centre.	
  They	
  had	
  put	
  T-­‐shirts	
  over	
  the	
  tubes	
  to	
  highlight	
  what	
  was	
  on	
  the	
  stand	
  below.	
  	
  
	
  
	
   	
  
Example	
  Five	
  
Shop	
  or	
  Retail	
  Outlet:	
  Apple	
  
	
  
1. Name	
  the	
  lights	
  used	
  to	
  achieve	
  the	
  overall	
  appearance	
  /	
  atmosphere	
  
This	
  store	
  only	
  used	
  generic	
  lighting	
  to	
  create	
  a	
  bright	
  white	
  effect	
  throughout	
  the	
  entire	
  store.	
  They	
  
also	
  used	
  light	
  boxes	
  to	
  highlight	
  items	
  within	
  the	
  store;	
  this	
  created	
  highlighted	
  areas,	
  which	
  drew	
  
your	
  attention.	
  	
  
2. Discuss	
  the	
  mood	
  and	
  atmosphere	
  created	
  (including	
  the	
  use	
  of	
  colour	
  /	
  semiotics)	
  
This	
  changed	
  the	
  atmosphere	
  using	
  the	
  colour	
  connotations	
  of	
  purity	
  and	
  cleanliness,	
  from	
  the	
  white	
  
lighting.	
  	
  
3. Discuss	
  specials	
  &	
  effects	
  (e.g.	
  lamp	
  shades,	
  lights	
  on	
  flex	
  etc)	
  
This	
  store	
  used	
  light	
  boxes	
  to	
  highlight	
  items	
  within	
  the	
  store;	
  this	
  was	
  key	
  as	
  it	
  was	
  a	
  very	
  bright	
  
white	
  store	
  so	
  they	
  had	
  to	
  find	
  a	
  way	
  to	
  make	
  the	
  items	
  stand	
  out.	
  	
  
	
  

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Lighting trafford centre

  • 1. Task  Sheet     As  a  lighting  designer,  research  at  least  three  genres,  in  terms  of  design  differences  and  explore  the   use  of  colour  and  effects.       This  aim  of  this  task  is  to  enable  you  to  develop  lighting  design  techniques  for  a  variety  of  genres  of   the  performing  arts.  Ideas  and  designs  /  specials  seen  today  can  be  adapted  and  used  within  your   future  designs.     Learning outcome 1 requires you to understand lighting design practices, showing conventions for types of lighting design. “At  distinction  level,  you  will  describe  in  detail  a  range  of  designs,  looking  at  different  techniques  used   to  create  effects,  to  set  mood  and  atmosphere  and  show  clear  understanding  of  key  light,  backlight,   top,  front  and  side  light  and  where  and  when  they  could  be  used,  and  potential  colours  for  a  range  of   effects,  and  lantern  positions.  Colour  and  effects  should  be  justified  as  to  how  and  where  it  should  be   used.”   1. Identify  at  least  five  examples  of  where  lighting  is  used  to  enhance  the  overall  aesthetics  of  the   product.   2. Name  the  lights  used  to  achieve  the  overall  appearance  /  atmosphere   3. Discuss  the  mood  and  atmosphere  created  (including  the  use  of  colour  /  semiotics)   4. Discuss  specials  &  effects  (e.g.  lamp  shades,  lights  on  flex  etc)     Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 outline alternative approaches and techniques used in lighting design [IE] M1 describe the main alternative approaches and techniques used in lighting design D1 explain the alternative approaches and a wide range of techniques used in lighting design         Genre  One     Lighting  for  Shops   &  Displays   Genre  Two     Musical  Theatre   Genre  Three     Dance  Show  
  • 2. Example  One   Shop  or  Retail  Outlet:  Ted  Baker   1. Name  the  lights  used  to  achieve  the  overall  appearance  /  atmosphere   The  lighting  used  in  Ted  Baker  was  made  up  using  a  mix  of  generic  lighting,  Pin  Spots  and  custom   made   blown   glass   lampshades.   This   would   have   been   done   to   make   the   shop   bright   however   highlighting  clothing  within  the  shop.  With  the  Pin  Spots  creating  a  narrow,  however  bright  beam  that   ensured   that   they   covered   a   single   item,   made   that   item   stand   out   next   to   another.   The   generic   lighting,  which  the  custom  lampshades  were  part  of  allowed  ‘the  audience’  or  the  customers  to  find   there  way  around  the  shop  easily.  In  my  opinion  this  lighting  design  really  worked  for  the  shop,  as  it   was  bright,  however  still  had  highlighted  displays.     2. Discuss  the  mood  and  atmosphere  created  (including  the  use  of  colour  /  semiotics)   The  atmosphere  in  Ted  Baker  was  portrayed  to  be  sophisticated.  This  was  done  in  many  ways  one  of   them  being  the  lighting  design.  This  was  because  of  the  blown  glass  generic  lighting.  However  this  was   not  due  to  the  effects  the  light,  however  it  was  due  to  the  aesthetic  feel  that  the  lights  gave  off.     The  colours  in  Ted  Baker  also  changed  the  atmosphere  that  was  created.  This  was  down  to  the  colour   and  their  connotations.  Red,  black  and  browns  are  used  in  Ted  Baker.  These  colours  all  signify  wealth   and   passion.   The   blacks   and   brows   also   give   connotations   of   a   vintage   feel,   which   flows   with   the   theme  of  the  shop  and  their  style  of  clothing.     3. Discuss  specials  &  effects  (e.g.  lamp  shades,  lights  on  flex  etc)   The  generic  lighting  in  Ted  Baker  was  made  up  of  custom  made  lampshades,  which  were  connected  by   lengths  of  wire  that  ran  throughout  the  shop.     In  the  windows  of  the  shop  Pin  spots  were  used  with  barn  doors  on  to  highlight  items  that  were  on  a   raised  platform.  This  made  the  shop  window  look  professional  and  unique.  Which  is  key  and  a  large   shopping  center,  which  have  to  stand  out  from  lots  of  other  shops.            
  • 3. Example  Two   Shop  or  Retail  Outlet:  All  Saints       1. Name  the  lights  used  to  achieve  the  overall  appearance  /  atmosphere   All  Saints  used  little  to  no  generic  lighting  and  used  lots  of  fresnels  the  highlight  different  parts  of  the   shop.  This  was  key  in  generating  the  overall  atmosphere,  following  the  design  and  feel  of  the  store.   The  fresnels  in  the  store  were  on  a  generic  lighting  rig  to  generate  the  rustic  atmosphere  the  store   was  going  for,  in  its  ‘set’  design.     2. Discuss  the  mood  and  atmosphere  created  (including  the  use  of  colour  /  semiotics)   The  overall  atmosphere  created  was  a  rustic,  vintage  and  simply  classic  design,  which  ran  through  the   entire  store.  This  is  key  as  it  portrayed  the  style  of  clothing  the  store  sold.     The  colours  in  the  store  were  monotone  (black  and  white)  this  generated  a  theme.  The  colours  signify   purity  and  cleanliness.  Which  are  positive  connotations  on  the  store.   3. Discuss  specials  &  effects  (e.g.  lamp  shades,  lights  on  flex  etc)   Fresnels  with  barn  doors  are  used  not  only  to  light  specific  items  but  also  for  the  aesthetic  feel  within   the  shop.        
  • 4. Example  Three   Shop  or  Retail  Outlet:  Foot  Asylum       1. Name  the  lights  used  to  achieve  the  overall  appearance  /  atmosphere   Fluorescent  lighting  tubes,  pin  spots  and  generic  lighting  were  all  used  to  light  this  store.     The  fluorescent  lighting  tubes  were  used  to  highlight  different  parts  of  the  store  hanging  on  different   angles  to  create  edgy  unique  feel  to  the  store,  which  is  key  in  generating  the  right  target  audience.     Pin  spots  were  again  used  to  highlight  different  items  within  the  store.  This  was  done  to  draw  your   attention  to  these  pieces.     Generic  lighting  was  also  used  to  highlight  pathways  around  the  shop.   2. Discuss  the  mood  and  atmosphere  created  (including  the  use  of  colour  /  semiotics)   Bright   neon   colours   we   used   to   create   the   youth   vibe,   which   was   the   stores,   target   audience.   The   bright   neon   colours   also   create   a   club   atmosphere,   which   also   helped   to   aim   at   the   stores   target   audience.     The  stores  bright  colours  create  a  welcoming  atmosphere  for  any  member  of  the  public  the  passes  the   shop,  whether  they  be  young  or  old.     3. Discuss  specials  &  effects  (e.g.  lamp  shades,  lights  on  flex  etc)   In  the  store  they  used  fluorescent  lighting  tubes  in  pallets  to  generate  a  different  atmosphere  for  the   ‘audience’  or  customer.  They  also  used  lights  to  light  up  the  name  of  the  store  behind  the  tills,  which   was  a  central  point  of  the  room  and  the  store.      
  • 5. Example  Four   Shop  or  Retail  Outlet:  Selfridges     1. Name  the  lights  used  to  achieve  the  overall  appearance  /  atmosphere   In  this  shop  pin  spots,  film  set  lighting  (floods  with  barn  doors),  fluorescent  lighting  tubes  and  LED   backlight  was  used  to  generate  the  overall  atmosphere.  This  shop  had  multiple  shops  in  one  however   they  all  tied  together  by  the  lighting  and  design.     2. Discuss  the  mood  and  atmosphere  created  (including  the  use  of  colour  /  semiotics)   The  overall  opposite  the  store  was  dark  and  stylistic.  Using  the  listed  lights  above  the  store  generated   a  smart  and  sophisticated  feel,  which  run  throughout  the  different  stores  with  in  this  one  store.  The   noticeable  element  is  that  all  the  stores  still  have  their  own  unique  style.  The  colours  used  in  the  store   are  bright  and  eye-­‐popping,  however  some  used  natural  coloured  lighting.   3. Discuss  specials  &  effects  (e.g.  lamp  shades,  lights  on  flex  etc)   Fluorescent   lighting   tubes   were   used   in   a   different   way   to   what   I   had   already   seen   around   the   Trafford  Centre.  They  had  put  T-­‐shirts  over  the  tubes  to  highlight  what  was  on  the  stand  below.          
  • 6. Example  Five   Shop  or  Retail  Outlet:  Apple     1. Name  the  lights  used  to  achieve  the  overall  appearance  /  atmosphere   This  store  only  used  generic  lighting  to  create  a  bright  white  effect  throughout  the  entire  store.  They   also  used  light  boxes  to  highlight  items  within  the  store;  this  created  highlighted  areas,  which  drew   your  attention.     2. Discuss  the  mood  and  atmosphere  created  (including  the  use  of  colour  /  semiotics)   This  changed  the  atmosphere  using  the  colour  connotations  of  purity  and  cleanliness,  from  the  white   lighting.     3. Discuss  specials  &  effects  (e.g.  lamp  shades,  lights  on  flex  etc)   This  store  used  light  boxes  to  highlight  items  within  the  store;  this  was  key  as  it  was  a  very  bright   white  store  so  they  had  to  find  a  way  to  make  the  items  stand  out.