Crucial conditions were identified in the changing-process of development and growing of the European Megacities (overpopulation, limited amount of resources, congestion of infrastructure, penetration of new ITC, etc.) these situations created an ideal scenario for Motio Development to identify design opportunities in order to contribute to the sustainable development. A set of three basic steps (analysis, concept discovery and concept design) was completed following a novel approach from the TUDelft called Vision in Product Design. A literature research was conducted with the intention to define the mission statement of the system and the vehicle and a set of design-oriented user research toolkits were used, e.g. naturalistic observation, “mobility diary”, focus group, user analysis and personas, creative session, role playing and low fi prototype. The final result is ITO (Integral • Transport • O emissions) that is a family of fully low floor, modular and light-weight cyber cars, minibuses and buses with electric propulsion for a flexible range of passengers. Using existing infrastructure this set of cars can fill the gap between private vehicles and public city buses offering an uplifting journey in a comfortable vehicle that is part of an efficient and flexible i.p.t. The interior design answers the entire passenger’s needs and expectations creating a unique experience thanks to different and sophisticated communication systems. This portfolio of buses was designed in five different sizes divided in three categories. ITO cyber-car. These cars can be used in public transport for the city center, in suburbs or for private uses in airports, hospitals and factories. Its dimensions and weight allow it to transport 16 passengers or less in small and sensitive areas of the city. Ideally the car would be used as fixed route transit bus in “protected areas” within the city. ITO minibuses. These cars can be used in public transport for the city center, inner city or suburbs. Thanks to its dimensions and its weight these vehicles can transport between 16 and 28 passengers. Ideally the model “m” can be implemented within the city centre or suburbs and the model “l” would be used to communicate the city centre to the conurbation crossing the inner city as fixed route transit bus or flexible demand responsive transport vehicles. Accessible minibuses can also be used for paratransit type services, by local authorities, transit operators, hospitals or charities. ITO plus buses. Exclusively in public transportation they offer a flexible solution in order to be used within the conurbation of the city or to communicate the city centre to the suburbs crossing the inner city and the conurbation as fixed route transit bus. Thanks to its dimensions and its weight vehicles can transport between 52 and 70 passengers. The new paradigmatic journey is the trip that offers a new uplifting experience in a comfortable vehicle (ITO). The vehicle is part of an efficient and flexible transportation network following the principles of co-modality (i.p.t. + private car or others like: car pooling, car sharing) at the “first and last mile” in a European Megacity.

1. Company Profile, 2009
Product Design in Motion

2. General
Motio Development is a creative industrial design company with its main
focus on Mobility Design.
Motio Development is specialized in full service product design for the
automotive and transportation markets.
p
“We have a passion for anything that moves people or goods…with or
without wheels.”
Besides these markets Motio Developments puts its experience and
design skills also at work in other markets to develop consumer and
professional goods
g
The key factors where Motio Development stands for are:
Strategy - Efficiency - Quality
These basic principles are worked out further after the project sheets.
www.motio.nl Product Design In Motion

3. Process
We support you within the whole product development process, from
first idea to the product realisation.
Where necessary cooperation is sought with our equally motivated partners
and suppliers.
Product strategy Concept Visualization Engineering Realization
- Product innovation Idea generation - Sketching - Construction - Prototyping
plans regarding: - A-Class surface - Detailing of parts - Mock-ups
- Market analysis - form modeling (Catia V5) - Materialization - Supporting
- Brand identity - function - Presentation - Optimization production (start-up)
- Roadmapping - feasibility - 2D/ 3D animation - Analysis
project management
j t t
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4. Projects mobility
Go-4 Dakar
Body development of off-road vehicle which
enters the Dakar Rally in 2009
Exterior and interior development of off-road
- Styling
vehicle which enters the Dakar Rally in 2010
- Concept development
-- Styling
Ergonomics
-- Concept development
Engineering body parts
- Ergonomics
- Engineering body parts
www.motio.nl Product Design In Motion

5. Projects mobility
Randmeer
Body development of off-road vehicle which
enters the Dakar Rally in 2009
Restyling of the Randmeer open sailboat
- Styling
-- Styling development
Concept
-- Concept development
Ergonomics
-- Ergonomics body parts
Engineering
- Engineering of deck and floor
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6. Projects mobility
Netras City-L
Body development of off-road vehicle which
Development distributionin 2009 body
enters the Dakar Rally vehicle
- Styling
- Concept development / Styling
- Concept development
- Visualization/ animation
- Ergonomics
- Engineering body parts
- Engineering body parts
- Documentation
Dutch Design Awards 2005 / Red Dot Awards 2007
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7. Projects mobility
Veap Shield United
Body development of off-road vehicle which
enters the Dakar Rally in 2009
-Development of spoiler / fender
Styling
- Concept development
- - Concept sketches
Ergonomics
- Engineering body parts
- 3D modeling / Engineering
www.motio.nl Product Design In Motion

8. Projects mobility
Solaris Urbino
Body development of off-road vehicle which
enters the Dakar Rally in 2009
Re-design of exterior and interior of
- Styling
- Concept development
- Concept development
- Ergonomics
- Engineering body parts reduction
- Design proposals for
of assembly time with appr. 30%)
y pp )
- Visualization/ presentation
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9. Projects mobility
Merkavim Coach int.
Body development of off-road vehicle which
enters the Dakar Rally in 2009
Design of drivers environment and trim parts.
- Styling
- Concept development
- Concept development
- Ergonomics
- Engineering
- Engineering body parts
- Visualization/ presentation
p
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10. Projects mobility
Johnson Controls
Body development of off-road vehicle which
enters the Dakar Rally in 2009
Concept development of automotive
- Styling
van car seat configuration
- Concept development
- Ergonomics
- Idea generation
- Engineering body parts
- Concept de e op e t
Co cept development
- Styling
www.motio.nl Product Design In Motion

11. Contents
1.
1 The context
Megacities: trends and drivers “private car paradigm”
2.
2 The vehicle
2.1. Product segment
2.2. Product concept
2.3.
2 3 Product values
2.4. Styling
2.5. Product portfolio
2.6.
2 6 Interior
2.7. Construction –modularity-
3. The project -Implementation-
Implementation
4. Appendix -Megacities and its evolution, role of the government-
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12. 1. The context / megacities / trends and drivers “private car paradigm”
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13. 1. The context / megacities / trends and drivers “private car paradigm”
Limited amount
of resources
& waste problem
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14. 1. The context / megacities / trends and drivers “private car paradigm”
Smart automated
systems (ICTs)
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15. 1. The context / megacities / trends and drivers “private car paradigm”
Important role of the
p
public transport
p
& others (car pooling
& car sharing)
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16. 2. The vehicle
2.1.
2 1 Product segment (between private cars and public city buses)
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17. 2. The vehicle
2.2.
2 2 Product concept
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18. 2. The vehicle
2.3.
2 3 Product values
Electric, Light Weight, Modular, 20-40 passengers, Low floor, Transparent
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19. 2. The vehicle
2.4.
2 4 Styling
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20. 2. The vehicle
2.5.
2 5 Product portfolio
Phase 1 (whit driver) Phase 2 (aut guided)
(aut.
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21. 2. The vehicle
2.5.
2 5 Product portfolio
Phase 1 (whit driver) Phase 2 (aut. guided)
ITO cyber car (small (s) size) is a road vehicle with fully
cyber-car
automated driving capabilities. A fleet of such vehicles forms a
managed transportation system for less than 16 passengers, on
a network of roads with on-demand and door-to-door capability .
Uses: airport buses, share taxis or large taxicabs, corporate
transport, charter buses, tour buses.
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22. 2. The vehicle
2.5.
2 5 Product portfolio
Capacity
Passengers
Seated 7 7 7
Standing 14 14 20
Folding seats ‐ 4 ‐
Wheel chair 1 ‐ ‐
Total 22 24 27
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23. 2. The vehicle
2.5.
2 5 Product portfolio
Phase 1 (whit driver) Phase 2 (aut. guided)
ITO minibuses (medium (m) large (l)) and X-Large (XL) are
(m), X Large
passenger carrying motor vehicles that are designed to carry more
people than the ITO cyber-car, but fewer people than a full-size
city bus. Minibuses have a seating capacity of between 22 and 40
seats.
Uses as fixed route transit buses or flexible demand
responsive transport vehicles. Accessible minibuses can also
be used for paratransit type services, by local authorities or transit
operators.
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24. 2. The vehicle
2.5.
2 5 Product portfolio
Capacity
Passengers
Seated 9 9 9
Standing 17 17 26
Folding seats ‐ 7 ‐
Wheel chair 1 ‐ ‐
Total 27 33 35
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25. 2. The vehicle
2.6.
2 6 Interior
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26. 2. The vehicle
2.7.
2 7 Construction –Modularity-
Modularity
Rear Module
Wheel Module
Standard Module
Door Modules
Door Modules
Front Module
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27. 2. The vehicle
2.7.
2 7 Construction –Modularity-
Modularity
AL
PC
AL
SMC SMC
AL
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28. 3. The project - implementation
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29. 3. The project - implementation
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30. 4. Appendix – role of the government
Civitas is a demonstration and investigation program from the
g p g
Commission of European Communities within the domain of urban, non-
pollutant transportation.
•Rotterdam (Nl)
•Berlin (Ger)
•Göteborg (Sw)
•Gdynia (P l)
Gd i (Pol)
•Bucharest (Rom)
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31. 4. Appendix – role of the government
For the EC the co modality refers to a “use of different modes on their
co-modality use
own and in combination” in the aim to obtain “an optimal and sustainable
utilization of resources”.
“Sustainable transportation is achieved when needs for access to
people, services,
people services and goods are met without producing permanent harm
to the global environment, damage to local environments, and social
inequity” (OECD, 2009)
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32. 4. Appendix – role of the government
Paratransit: getting people in and around cities in road vehicles smaller
vehicles,
than full sized buses, driven by real human beings, dynamically shared
with others, and aided by state of the art communications
technologies
t h l i -- and all of th t as no l
d ll f that less th th only way t offer "
than the l to ff "car
like" mobility in most of our 21st century cities without killing the cities
themselves (the old mobility way).
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33. 4. Appendix – role of the government
The Spatial Development strategy of
Rotterdam
otte da 2030
030 includes
c udes important
po ta t
information about the projection of the city
based on two keystones: Strong economy,
more employment opportunities and Attractive
residential city, balanced composition of the
population. See more information in the
appendix.
appendix
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