Group 2

1. The Experience Box
for Solutions Group

2. The world in 2025
Traditional retail
channels (department
stores) will be replaced
by the convenience of
online shopping

3. Too many
choices
Can’t test out
products
“Have to see it
to believe it”
No opportunity
to discover new
products and
services
No clear opinion
of brand image
?

4. Solutions group should allow people to have a
personal product-consumer interaction by providing
a tactile explorative experience

5. Play Movie

6. Boxes for all sorts of companies

7. Branded by Solutions group
Experience
Box

8. Internet and Real Experience Coexist
Experience
Box

9. Design directions for
Solutions Group

10. 1. Solutions Group should start creating
POP material that allows consumers to
try out products

11. 2. Solutions Group should create
products that are immersive (engaging
users fully in an enjoyable way)

12. 3. Solutions Group should invent new
ways of POP material, and brand them
as such.