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Crisis Communication Management
- 1. Crisis Communications Management KC Ad Club April 2, 2008
- 2. 2 Wimps need not applyWimps need not applyWimps need not applyWimps need not apply
- 3. 3 Crisis is anCrisis is anCrisis is anCrisis is an opportunityopportunityopportunityopportunity (Will it be good or bad?)(Will it be good or bad?)(Will it be good or bad?)(Will it be good or bad?)
- 4. 4 Crisis A major, unpredictable event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition and reputation.
- 5. 5 Traditional Crisis Management Reaction to individual crises Real Crisis Management Prevention, preparation and management of any and all crises
- 6. 6 The Goal The reputation of your company or brand will never be harmed or diminished by a crisis.
- 7. 7 The Objective Real crisis management becomes a part of the ongoing operations of your company.
- 8. 8 Keys to a Crisis Plan
- 9. 9 1. Establish a crisis team
- 10. 10 1. Establish a crisis team 2. Develop the processes
- 11. 11 1. Establish a crisis team 2. Develop the processes 3. Identify risks
- 12. 12 1. Establish a crisis team 2. Develop the processes 3. Identify risks 4. Craft messages
- 13. 13 1. Establish a crisis team 2. Develop the processes 3. Identify risks 4. Craft messages 5. Prepare spokesperson(s)
- 14. 14 Result Act instead of react
- 15. 15
- 16. 16 “Hello, Media Calling” Take immediate control of the interview opportunity What do they want? What is the deadline? You’re always “on the record.” Always. Never “wing it” on the spot Use your calendar as a crutch Be prompt with the call back The callback is not a sign of weakness
- 17. 17 The Message What happened? What does it mean? What are we doing about it?
- 19. 19 Spokesperson One (usually) is enough
- 20. 20 Hands-on
- 21. 21 “Those who cannot remember the past are condemned to repeat it.” George Santayana (1863 - 1952), The Life of Reason, Volume 1, 1905
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- 31. Jeff Risley, VP Barkley PR 1740 Main Street Kansas City, MO 64108 816-423-6027 jrisley@barkleyus.com http://risleyranch.blogs.com