SlideShare ist ein Scribd-Unternehmen logo

8 Things Every Marketer Needs to Know About Social Media

•
•
Jonathan Rick
Jonathan Rick

Let’s face it: You know social media is important. You’re just not sure *how* it’s relevant to your job, or how to harness it in a way that furthers your business goals. Do I have a workshop for you! Regardless of your industry or experience, let me teach you the principles and best practices of this brave new digital world. We’ll study material at both a general level and specifically with respect to your field.

Marketing
1 von 97
Downloaden Sie, um offline zu lesen
If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
01
02
Before you entertain a social media strategy, you first need a business strategy.
When you think of social media…
Don’t think of tactics and channels.
When you think of social media…
✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
03
1
2
CONTENT
3
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
On publish 1 hourlater 3 hourslater Next day Next week Next month 2 months
04
05
1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
06
07
FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences FREEENTERPRISE.COM 10 Entitlement Truths That Will Blow Your Mind 895 views 26,627 views
IOWA HOUSE DEMOCTATS Zach Wahls Speaks About Family MOVEON.ORG Two Lesbians Had a Baby and This Is What They Got 2.8 million views 17.4 million views
THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets FORBES How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did • Charles Duhigg • 6,800 words • 60 likes • Kashmir Hill • 1,200 words • 13,000 likes
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media
8 Things Every Marketer Needs to Know About Social Media

Empfohlen

How to Think of Social Media
How to Think of Social MediaHow to Think of Social Media
How to Think of Social MediaJonathan Rick
 
Social Media Plan Anatomy
Social Media Plan AnatomySocial Media Plan Anatomy
Social Media Plan AnatomyChris Sietsema
 
Buzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12
 
Putting Social Media into Your Sales Process
Putting Social Media into Your Sales ProcessPutting Social Media into Your Sales Process
Putting Social Media into Your Sales ProcessKaleidico
 
Time Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementTime Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementDan Elder, MS
 
Hands On: Identifying Influencers
Hands On: Identifying InfluencersHands On: Identifying Influencers
Hands On: Identifying InfluencersPaul Gillin
 
Engaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherEngaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherKrista Neher
 
10 Tips for successful Twitter marketing
10 Tips for successful Twitter marketing10 Tips for successful Twitter marketing
10 Tips for successful Twitter marketingMini Jain
 

Empfohlen

How to Think of Social Media
How to Think of Social MediaHow to Think of Social Media
How to Think of Social MediaJonathan Rick
 
Social Media Plan Anatomy
Social Media Plan AnatomySocial Media Plan Anatomy
Social Media Plan AnatomyChris Sietsema
 
Buzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12 b to c marketing program
Buzz12 b to c marketing programBuzz12
 
Putting Social Media into Your Sales Process
Putting Social Media into Your Sales ProcessPutting Social Media into Your Sales Process
Putting Social Media into Your Sales ProcessKaleidico
 
Time Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementTime Saving Tips for Social Media Management
Time Saving Tips for Social Media ManagementDan Elder, MS
 
Hands On: Identifying Influencers
Hands On: Identifying InfluencersHands On: Identifying Influencers
Hands On: Identifying InfluencersPaul Gillin
 
Engaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherEngaging In Social Media for SES London by Krista Neher
Engaging In Social Media for SES London by Krista NeherKrista Neher
 
10 Tips for successful Twitter marketing
10 Tips for successful Twitter marketing10 Tips for successful Twitter marketing
10 Tips for successful Twitter marketingMini Jain
 
What to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsWhat to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsReal-Time OutSource
 
The Simple 6-Step Social Media Workflow That Will Get You More Organized
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedThe Simple 6-Step Social Media Workflow That Will Get You More Organized
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
 
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...dakshseo5
 
Social media for busy dames
Social media for busy damesSocial media for busy dames
Social media for busy damesBrandy Nagel
 
Facebook Tools and Tech NCET Tech Bites
Facebook Tools and Tech NCET Tech BitesFacebook Tools and Tech NCET Tech Bites
Facebook Tools and Tech NCET Tech BitesMilena Regos
 
Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Joanne Tombrakos
 
Building your-network
Building your-networkBuilding your-network
Building your-networkMatt Goldenberg
 
The One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingThe One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
 
When search and Social Collide
When search and Social CollideWhen search and Social Collide
When search and Social CollideAlan K'necht
 
#Hashtagroles #bhuvi(111)
#Hashtagroles #bhuvi(111)#Hashtagroles #bhuvi(111)
#Hashtagroles #bhuvi(111)Bhuvanesh Kumar
 
5 Best Practices for Working with Bloggers & Social Media Influencers
5 Best Practices for Working with Bloggers & Social Media Influencers5 Best Practices for Working with Bloggers & Social Media Influencers
5 Best Practices for Working with Bloggers & Social Media InfluencersThe Castle Group
 
How To Research Buyer Personas
How To Research Buyer PersonasHow To Research Buyer Personas
How To Research Buyer PersonasReema
 
5 Social Listening Strategies For Effective Branding
5 Social Listening Strategies For Effective Branding5 Social Listening Strategies For Effective Branding
5 Social Listening Strategies For Effective BrandingGear Inc.
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media MetricsAna Brambilla
 
5 Suggestions for Analyzing Social Media
5 Suggestions for Analyzing Social Media5 Suggestions for Analyzing Social Media
5 Suggestions for Analyzing Social MediaCollective Intellect
 
Destroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaDestroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaJay Baer
 
Twitter lead generation
Twitter lead generation Twitter lead generation
Twitter lead generation Nupur Samaddar
 
Influencer, Affiliate, or Performance Partner Unleashed?
Influencer, Affiliate, or Performance Partner Unleashed?Influencer, Affiliate, or Performance Partner Unleashed?
Influencer, Affiliate, or Performance Partner Unleashed?Affiliate Summit
 
All I&R is Conversation: Social media for service delivery
All I&R is Conversation: Social media for service deliveryAll I&R is Conversation: Social media for service delivery
All I&R is Conversation: Social media for service deliverymkinshella
 
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskEverything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
 
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...Jonathan Rick
 
How to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchHow to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchJonathan Rick
 

Weitere ähnliche Inhalte

Was ist angesagt?

What to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsWhat to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsReal-Time OutSource
 
The Simple 6-Step Social Media Workflow That Will Get You More Organized
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedThe Simple 6-Step Social Media Workflow That Will Get You More Organized
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
 
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...dakshseo5
 
Social media for busy dames
Social media for busy damesSocial media for busy dames
Social media for busy damesBrandy Nagel
 
Facebook Tools and Tech NCET Tech Bites
Facebook Tools and Tech NCET Tech BitesFacebook Tools and Tech NCET Tech Bites
Facebook Tools and Tech NCET Tech BitesMilena Regos
 
Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Joanne Tombrakos
 
The One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingThe One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingSocial Strand Media
 
When search and Social Collide
When search and Social CollideWhen search and Social Collide
When search and Social CollideAlan K'necht
 
#Hashtagroles #bhuvi(111)
#Hashtagroles #bhuvi(111)#Hashtagroles #bhuvi(111)
#Hashtagroles #bhuvi(111)Bhuvanesh Kumar
 
5 Best Practices for Working with Bloggers & Social Media Influencers
5 Best Practices for Working with Bloggers & Social Media Influencers5 Best Practices for Working with Bloggers & Social Media Influencers
5 Best Practices for Working with Bloggers & Social Media InfluencersThe Castle Group
 
How To Research Buyer Personas
How To Research Buyer PersonasHow To Research Buyer Personas
How To Research Buyer PersonasReema
 
5 Social Listening Strategies For Effective Branding
5 Social Listening Strategies For Effective Branding5 Social Listening Strategies For Effective Branding
5 Social Listening Strategies For Effective BrandingGear Inc.
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media MetricsAna Brambilla
 
5 Suggestions for Analyzing Social Media
5 Suggestions for Analyzing Social Media5 Suggestions for Analyzing Social Media
5 Suggestions for Analyzing Social MediaCollective Intellect
 
Destroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaDestroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaJay Baer
 
Twitter lead generation
Twitter lead generation Twitter lead generation
Twitter lead generation Nupur Samaddar
 
Influencer, Affiliate, or Performance Partner Unleashed?
Influencer, Affiliate, or Performance Partner Unleashed?Influencer, Affiliate, or Performance Partner Unleashed?
Influencer, Affiliate, or Performance Partner Unleashed?Affiliate Summit
 
All I&R is Conversation: Social media for service delivery
All I&R is Conversation: Social media for service deliveryAll I&R is Conversation: Social media for service delivery
All I&R is Conversation: Social media for service deliverymkinshella
 

Was ist angesagt? (19)

What to do When your Social Media Manager Quits
What to do When your Social Media Manager QuitsWhat to do When your Social Media Manager Quits
What to do When your Social Media Manager Quits
 
The Simple 6-Step Social Media Workflow That Will Get You More Organized
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedThe Simple 6-Step Social Media Workflow That Will Get You More Organized
The Simple 6-Step Social Media Workflow That Will Get You More Organized
 
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...Place your trust on MarketShare Masters the best Social Media Marketing Compa...
Place your trust on MarketShare Masters the best Social Media Marketing Compa...
 
Social media for busy dames
Social media for busy damesSocial media for busy dames
Social media for busy dames
 
Facebook Tools and Tech NCET Tech Bites
Facebook Tools and Tech NCET Tech BitesFacebook Tools and Tech NCET Tech Bites
Facebook Tools and Tech NCET Tech Bites
 
Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy Ten Things You Need To Know To Improve Your Social Media Strategy
Ten Things You Need To Know To Improve Your Social Media Strategy
 
Building your-network
Building your-networkBuilding your-network
Building your-network
 
The One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is MissingThe One Ingredient Your Social Media Marketing Is Missing
The One Ingredient Your Social Media Marketing Is Missing
 
When search and Social Collide
When search and Social CollideWhen search and Social Collide
When search and Social Collide
 
#Hashtagroles #bhuvi(111)
#Hashtagroles #bhuvi(111)#Hashtagroles #bhuvi(111)
#Hashtagroles #bhuvi(111)
 
5 Best Practices for Working with Bloggers & Social Media Influencers
5 Best Practices for Working with Bloggers & Social Media Influencers5 Best Practices for Working with Bloggers & Social Media Influencers
5 Best Practices for Working with Bloggers & Social Media Influencers
 
How To Research Buyer Personas
How To Research Buyer PersonasHow To Research Buyer Personas
How To Research Buyer Personas
 
5 Social Listening Strategies For Effective Branding
5 Social Listening Strategies For Effective Branding5 Social Listening Strategies For Effective Branding
5 Social Listening Strategies For Effective Branding
 
Social Media Metrics
Social Media MetricsSocial Media Metrics
Social Media Metrics
 
5 Suggestions for Analyzing Social Media
5 Suggestions for Analyzing Social Media5 Suggestions for Analyzing Social Media
5 Suggestions for Analyzing Social Media
 
Destroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social MediaDestroying the 7 Myths of B2B Social Media
Destroying the 7 Myths of B2B Social Media
 
Twitter lead generation
Twitter lead generation Twitter lead generation
Twitter lead generation
 
Influencer, Affiliate, or Performance Partner Unleashed?
Influencer, Affiliate, or Performance Partner Unleashed?Influencer, Affiliate, or Performance Partner Unleashed?
Influencer, Affiliate, or Performance Partner Unleashed?
 
All I&R is Conversation: Social media for service delivery
All I&R is Conversation: Social media for service deliveryAll I&R is Conversation: Social media for service delivery
All I&R is Conversation: Social media for service delivery
 

Andere mochten auch

Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskEverything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
 
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...Jonathan Rick
 
How to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchHow to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchJonathan Rick
 
The 13 Worst Mistakes Everyone Makes When Writing a News Release
The 13 Worst Mistakes Everyone Makes When Writing a News ReleaseThe 13 Worst Mistakes Everyone Makes When Writing a News Release
The 13 Worst Mistakes Everyone Makes When Writing a News ReleaseJonathan Rick
 
To Write Well, Forget Everything Your High-School English Teacher Taught You:...
To Write Well, Forget Everything Your High-School English Teacher Taught You:...To Write Well, Forget Everything Your High-School English Teacher Taught You:...
To Write Well, Forget Everything Your High-School English Teacher Taught You:...Jonathan Rick
 
8 Secrets to Perfect Your Personal Brand Online
8 Secrets to Perfect Your Personal Brand Online8 Secrets to Perfect Your Personal Brand Online
8 Secrets to Perfect Your Personal Brand OnlineJonathan Rick
 
The Most Common Mistakes in Cover Letters
The Most Common Mistakes in Cover LettersThe Most Common Mistakes in Cover Letters
The Most Common Mistakes in Cover LettersJonathan Rick
 
How to Win Friends and Influence Bloggers
How to Win Friends and Influence BloggersHow to Win Friends and Influence Bloggers
How to Win Friends and Influence BloggersJonathan Rick
 
9 Secrets That Will Make Your Headline Go Viral
9 Secrets That Will Make Your Headline Go Viral9 Secrets That Will Make Your Headline Go Viral
9 Secrets That Will Make Your Headline Go ViralJonathan Rick
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkVolker Hirsch
 

Andere mochten auch (10)

Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskEverything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to Ask
 
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C ...
 
How to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator PitchHow to Articulate a Winning Elevator Pitch
How to Articulate a Winning Elevator Pitch
 
The 13 Worst Mistakes Everyone Makes When Writing a News Release
The 13 Worst Mistakes Everyone Makes When Writing a News ReleaseThe 13 Worst Mistakes Everyone Makes When Writing a News Release
The 13 Worst Mistakes Everyone Makes When Writing a News Release
 
To Write Well, Forget Everything Your High-School English Teacher Taught You:...
To Write Well, Forget Everything Your High-School English Teacher Taught You:...To Write Well, Forget Everything Your High-School English Teacher Taught You:...
To Write Well, Forget Everything Your High-School English Teacher Taught You:...
 
8 Secrets to Perfect Your Personal Brand Online
8 Secrets to Perfect Your Personal Brand Online8 Secrets to Perfect Your Personal Brand Online
8 Secrets to Perfect Your Personal Brand Online
 
The Most Common Mistakes in Cover Letters
The Most Common Mistakes in Cover LettersThe Most Common Mistakes in Cover Letters
The Most Common Mistakes in Cover Letters
 
How to Win Friends and Influence Bloggers
How to Win Friends and Influence BloggersHow to Win Friends and Influence Bloggers
How to Win Friends and Influence Bloggers
 
9 Secrets That Will Make Your Headline Go Viral
9 Secrets That Will Make Your Headline Go Viral9 Secrets That Will Make Your Headline Go Viral
9 Secrets That Will Make Your Headline Go Viral
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of Work
 

Ähnlich wie 8 Things Every Marketer Needs to Know About Social Media

Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian agency crisis managment leaders summit thur 8th oct 2015Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian agency crisis managment leaders summit thur 8th oct 2015Vorian Agency
 
Create a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring BudgetCreate a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring BudgetMichelle Killebrew
 
Developing A Social Strategy Webinar
Developing A Social Strategy WebinarDeveloping A Social Strategy Webinar
Developing A Social Strategy WebinarCharlene Li
 
B2B social media mistakes you should avoid making
B2B social media mistakes you should avoid makingB2B social media mistakes you should avoid making
B2B social media mistakes you should avoid making3 Colours Rule
 
Attract, Sell, Wow - Date Your Leads and Marry Your Customers
Attract, Sell, Wow - Date Your Leads and Marry Your CustomersAttract, Sell, Wow - Date Your Leads and Marry Your Customers
Attract, Sell, Wow - Date Your Leads and Marry Your CustomersRamon Ray
 
Como hacer y medir concursos en Redes Sociales
Como hacer y medir concursos en Redes SocialesComo hacer y medir concursos en Redes Sociales
Como hacer y medir concursos en Redes SocialesMaría Bretón Gallego
 
Four Powerful Marketing Concepts from Digital Summit
Four Powerful Marketing Concepts from Digital SummitFour Powerful Marketing Concepts from Digital Summit
Four Powerful Marketing Concepts from Digital SummitZachary Nelson
 
A Marketer's Guide to Social CRM
A Marketer's Guide to Social CRMA Marketer's Guide to Social CRM
A Marketer's Guide to Social CRMStrongView
 
The Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessThe Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessViktor Deep
 
Marketing plan for sparks foundation
Marketing plan for sparks foundationMarketing plan for sparks foundation
Marketing plan for sparks foundationSyamMuvva1
 
10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content Strategy10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content StrategyBridgeline Digital
 
Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015Anne Craft
 
The Intersection of Social Media, Personal Brand, and Reputation Management
The Intersection of Social Media, Personal Brand, and Reputation ManagementThe Intersection of Social Media, Personal Brand, and Reputation Management
The Intersection of Social Media, Personal Brand, and Reputation ManagementKathleen Hessert
 
What should You do as Growth Hacker at first 3 months
What should You do as Growth Hacker at first 3 monthsWhat should You do as Growth Hacker at first 3 months
What should You do as Growth Hacker at first 3 monthsVILLOID
 
Grow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesGrow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
 
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)SMASH Summit
 

Ähnlich wie 8 Things Every Marketer Needs to Know About Social Media (20)

Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian agency crisis managment leaders summit thur 8th oct 2015Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian agency crisis managment leaders summit thur 8th oct 2015
 
Create a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring BudgetCreate a Responsive Social Strategy on a Shoestring Budget
Create a Responsive Social Strategy on a Shoestring Budget
 
Developing A Social Strategy Webinar
Developing A Social Strategy WebinarDeveloping A Social Strategy Webinar
Developing A Social Strategy Webinar
 
B2B social media mistakes you should avoid making
B2B social media mistakes you should avoid makingB2B social media mistakes you should avoid making
B2B social media mistakes you should avoid making
 
Attract, Sell, Wow - Date Your Leads and Marry Your Customers
Attract, Sell, Wow - Date Your Leads and Marry Your CustomersAttract, Sell, Wow - Date Your Leads and Marry Your Customers
Attract, Sell, Wow - Date Your Leads and Marry Your Customers
 
Como hacer y medir concursos en Redes Sociales
Como hacer y medir concursos en Redes SocialesComo hacer y medir concursos en Redes Sociales
Como hacer y medir concursos en Redes Sociales
 
Social Media Marketing Strategy
Social Media Marketing StrategySocial Media Marketing Strategy
Social Media Marketing Strategy
 
Four Powerful Marketing Concepts from Digital Summit
Four Powerful Marketing Concepts from Digital SummitFour Powerful Marketing Concepts from Digital Summit
Four Powerful Marketing Concepts from Digital Summit
 
A Marketer's Guide to Social CRM
A Marketer's Guide to Social CRMA Marketer's Guide to Social CRM
A Marketer's Guide to Social CRM
 
Convey It: Social Media
Convey It: Social MediaConvey It: Social Media
Convey It: Social Media
 
The Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and HappinessThe Connection Between Affiliate Marketing Tips and Happiness
The Connection Between Affiliate Marketing Tips and Happiness
 
Marketing plan for sparks foundation
Marketing plan for sparks foundationMarketing plan for sparks foundation
Marketing plan for sparks foundation
 
10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content Strategy10 Ways to Improve Your Web Content Strategy
10 Ways to Improve Your Web Content Strategy
 
Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015
 
The Intersection of Social Media, Personal Brand, and Reputation Management
The Intersection of Social Media, Personal Brand, and Reputation ManagementThe Intersection of Social Media, Personal Brand, and Reputation Management
The Intersection of Social Media, Personal Brand, and Reputation Management
 
What should You do as Growth Hacker at first 3 months
What should You do as Growth Hacker at first 3 monthsWhat should You do as Growth Hacker at first 3 months
What should You do as Growth Hacker at first 3 months
 
Kh thompson presentation
Kh thompson presentationKh thompson presentation
Kh thompson presentation
 
Grow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP TechnologiesGrow Your Business with Social Media optimization | WDP Technologies
Grow Your Business with Social Media optimization | WDP Technologies
 
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)
 
social media.pptx
social media.pptxsocial media.pptx
social media.pptx
 

Mehr von Jonathan Rick

How Social Media Can Help You Land — or Lose — Your Dream Job
How Social Media Can Help You Land — or Lose — Your Dream JobHow Social Media Can Help You Land — or Lose — Your Dream Job
How Social Media Can Help You Land — or Lose — Your Dream JobJonathan Rick
 
Use This Simple Trick to Make People Actually Read What You Write
Use This Simple Trick to Make People Actually Read What You WriteUse This Simple Trick to Make People Actually Read What You Write
Use This Simple Trick to Make People Actually Read What You WriteJonathan Rick
 
5 Easy Ways to Make Bad Technical Writing Good
5 Easy Ways to Make Bad Technical Writing Good5 Easy Ways to Make Bad Technical Writing Good
5 Easy Ways to Make Bad Technical Writing GoodJonathan Rick
 
Everything You Need to Know About Google Analytics in 15 Minutes
Everything You Need to Know About Google Analytics in 15 MinutesEverything You Need to Know About Google Analytics in 15 Minutes
Everything You Need to Know About Google Analytics in 15 MinutesJonathan Rick
 
The Candid, Commendable Way to Announce You Were Just Fired
The Candid, Commendable Way to Announce You Were Just FiredThe Candid, Commendable Way to Announce You Were Just Fired
The Candid, Commendable Way to Announce You Were Just FiredJonathan Rick
 
BuzzFeed's 3 Tricks to Make Things Go Viral
BuzzFeed's 3 Tricks to Make Things Go ViralBuzzFeed's 3 Tricks to Make Things Go Viral
BuzzFeed's 3 Tricks to Make Things Go ViralJonathan Rick
 
How the Red Cross Used Twitter to Raise $3 Million in 48 Hours
How the Red Cross Used Twitter to Raise $3 Million in 48 HoursHow the Red Cross Used Twitter to Raise $3 Million in 48 Hours
How the Red Cross Used Twitter to Raise $3 Million in 48 HoursJonathan Rick
 
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...Jonathan Rick
 
5 Ways to Endlessly Tweet Your Blog Post
5 Ways to Endlessly Tweet Your Blog Post5 Ways to Endlessly Tweet Your Blog Post
5 Ways to Endlessly Tweet Your Blog PostJonathan Rick
 
How to Make Google Laugh: SEO Your Headlines
How to Make Google Laugh: SEO Your HeadlinesHow to Make Google Laugh: SEO Your Headlines
How to Make Google Laugh: SEO Your HeadlinesJonathan Rick
 
5 Handy Tips to Make Your Writing Clearer and More Vivid
5 Handy Tips to Make Your Writing Clearer and More Vivid5 Handy Tips to Make Your Writing Clearer and More Vivid
5 Handy Tips to Make Your Writing Clearer and More VividJonathan Rick
 

Mehr von Jonathan Rick (11)

How Social Media Can Help You Land — or Lose — Your Dream Job
How Social Media Can Help You Land — or Lose — Your Dream JobHow Social Media Can Help You Land — or Lose — Your Dream Job
How Social Media Can Help You Land — or Lose — Your Dream Job
 
Use This Simple Trick to Make People Actually Read What You Write
Use This Simple Trick to Make People Actually Read What You WriteUse This Simple Trick to Make People Actually Read What You Write
Use This Simple Trick to Make People Actually Read What You Write
 
5 Easy Ways to Make Bad Technical Writing Good
5 Easy Ways to Make Bad Technical Writing Good5 Easy Ways to Make Bad Technical Writing Good
5 Easy Ways to Make Bad Technical Writing Good
 
Everything You Need to Know About Google Analytics in 15 Minutes
Everything You Need to Know About Google Analytics in 15 MinutesEverything You Need to Know About Google Analytics in 15 Minutes
Everything You Need to Know About Google Analytics in 15 Minutes
 
The Candid, Commendable Way to Announce You Were Just Fired
The Candid, Commendable Way to Announce You Were Just FiredThe Candid, Commendable Way to Announce You Were Just Fired
The Candid, Commendable Way to Announce You Were Just Fired
 
BuzzFeed's 3 Tricks to Make Things Go Viral
BuzzFeed's 3 Tricks to Make Things Go ViralBuzzFeed's 3 Tricks to Make Things Go Viral
BuzzFeed's 3 Tricks to Make Things Go Viral
 
How the Red Cross Used Twitter to Raise $3 Million in 48 Hours
How the Red Cross Used Twitter to Raise $3 Million in 48 HoursHow the Red Cross Used Twitter to Raise $3 Million in 48 Hours
How the Red Cross Used Twitter to Raise $3 Million in 48 Hours
 
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...
Print vs. Pixels: Writing on the Web Is Totally Different From Writing on Dea...
 
5 Ways to Endlessly Tweet Your Blog Post
5 Ways to Endlessly Tweet Your Blog Post5 Ways to Endlessly Tweet Your Blog Post
5 Ways to Endlessly Tweet Your Blog Post
 
How to Make Google Laugh: SEO Your Headlines
How to Make Google Laugh: SEO Your HeadlinesHow to Make Google Laugh: SEO Your Headlines
How to Make Google Laugh: SEO Your Headlines
 
5 Handy Tips to Make Your Writing Clearer and More Vivid
5 Handy Tips to Make Your Writing Clearer and More Vivid5 Handy Tips to Make Your Writing Clearer and More Vivid
5 Handy Tips to Make Your Writing Clearer and More Vivid
 

Kürzlich hochgeladen

Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerAmirNasiruog
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 

Kürzlich hochgeladen (20)

Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnPodcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger Nairn
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 

8 Things Every Marketer Needs to Know About Social Media

  • 1. If You Can Do This ONE THING, You Can Do Social Media 8 things every MARKETER needs to know
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 01
  • 7.
  • 8. 02
  • 9. Before you entertain a social media strategy, you first need a business strategy.
  • 11. Don’t think of tactics and channels.
  • 12.
  • 14. ✓ Mobilizing your supporters ✓ Building brand loyalty ✓ Responding to customers ✓ Discovering ambassadors and detractors ✓ Demonstrating thought leadership ✓ Tracking industry trends ✓ Monitoring competitors ✓ Attracting media attention ✓ Generating leads ✓ Recruiting employees and partners ✓ Keeping colleagues up to date ✓ Securing search engine equity Think of strategies you’re already doing.
  • 15.
  • 16. 03
  • 17. 1
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. 2
  • 24.
  • 25.
  • 26.
  • 27. 3
  • 29.
  • 30.
  • 31. On publish 1 hourlater 3 hourslater Next day Next week Next month 2 months
  • 32. 04
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60. 05
  • 61.
  • 62.
  • 63.
  • 64. 1. listen to our customers firsthand. 2. respond to them firsthand. 3. quash potential crises before they materialize.
  • 65. 06
  • 66.
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74. 07
  • 75.
  • 76.
  • 77.
  • 78.
  • 79.
  • 80.
  • 81.
  • 82.
  • 83.
  • 84. FREEENTERPRISE.COM Entitlements: Face the Truth or Face the Consequences FREEENTERPRISE.COM 10 Entitlement Truths That Will Blow Your Mind 895 views 26,627 views
  • 85. IOWA HOUSE DEMOCTATS Zach Wahls Speaks About Family MOVEON.ORG Two Lesbians Had a Baby and This Is What They Got 2.8 million views 17.4 million views
  • 86. THE NEW YORK TIMES MAGAZINE How Companies Learn Your Secrets FORBES How Target Figured Out a Teen Girl Was Pregnant Before Her Father Did • Charles Duhigg • 6,800 words • 60 likes • Kashmir Hill • 1,200 words • 13,000 likes