Marketing Presentation For 2011 MBA Program

Jeff Reid, Shweta Malhotra , Jimmy Jarrell ‘ Oxynac’ – A hypothetical product from AstraZeneca

Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About AstraZeneca ,[object Object],[object Object],[object Object],[object Object]

AstraZeneca’s Main Goals ,[object Object],[object Object]

Company’s Recommendations: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Company’s Recommendations: ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Current Marketing Situation

Overall Market Description ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Market Description

Product Features ,[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product & Competitive Review ,[object Object],[object Object],[object Object],[object Object],[object Object]

Channels and Logistics Review Astrazeneca Wholesaler Depot/Stockist Hospitals Medical Institutions Retailer/Pharmacy Patient

SWOT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object]

Critical Issues ,[object Object],[object Object],[object Object]

Oxynac Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning and Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing and Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Communications and Research Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Programs ,[object Object],[object Object],[object Object],[object Object]

Action Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Budgets ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controls ,[object Object],[object Object],[object Object],[object Object]

Marketing Presentation For 2011 MBA Program

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