2. Asking Price vs. Selling Price
Strategically pricing your home to get it sold for the
most money in the least amount of time
Price too low and you lose the value.
Price too high and you lose the buyers.
7
3. Critical Weeks When Listed
Pricing correctly helps you strike a deal when
there is more competition for your home.
8
4. Pricing vs. Potential Buyers
Properly priced, you will have the possibility of
many more buyers competing for your property.
9
5. Importance of Pricing
We will negotiate on your behalf to help get the best
price at the best terms in the shortest amount of time.
Over time a home that has not been sold may
attract offers below market value.
10
6. Online Marketing
Plan HOME BUYERS AND SELLERS - 2010
• Almost 90% of home
buyers and sellers use
the internet to search
for their home1
• Reach the widest
audience of potential
buyers
• More buyers = better
chance of finding one that
is willing to meet your
terms, price and desired
closing date
ALMOST 90% OF HOME BUYERS AND
SELLERS USED THE INTERNET TO
SEARCH FOR THEIR HOME
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
12
7. Where Buyers
Found Homes
• 37% of buyers found a
home via the internet –
up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
14
8. How Buyers
Found Their
Homes
• 2002: Internet surpassed
print ads
• 2004: More buyers found
their home on internet
than from signs
• 2009: The internet is
THREE TIMES as
powerful as signs
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
15 5
9. Best of All BUYERS SEARCH OUR LOCAL WEB SITE
Worlds BUYERS WHO ARE JUST ON
REALTOR.COM®
We market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
16
10. ®
REALTOR.com Most Viewed
Facts That Matter
• Visitors on REALTOR.com
®
stay longer than on other
comparable sites. They take
another look at a property
and really comb through
the details
• Visitors on REALTOR.com
®
also come back more
often than on any other
comparable site
Where more home buyers and sellers view more listings than anywhere else.
That means your home has more chances to be seen and ultimately purchased.
comScore, Media Metrix, Key Measures Report, September 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers. Figures represent percentages of the top 5 websites in each category. – Due to rounding, charts may not add up to 100%
17
11. Social
Networking
We will use social
networking as a
non-intrusive way to
keep my network
apprised of your listing
18
12. Because
®
REALTOR.com
has millions of
listings…
We will make
yours stand out
19
13. ®
REALTOR.com Apps
Mobile Marketing Plan
• Buyers driving through
the neighborhood can:
- Find your home, get
directions and a map
- Connect with us in one
“click” to get details and
make an appointment
Buyers who are searching in this neighborhood can find
®
me through REALTOR.com mobile marketing.
20
14. Showcase Listing
Enhancements
How will we showcase your
home to the most buyers?
• We will help your home
rise to the top of the
search, above other
homes, by adding
more photos
Screen shots represent site as of publication date. Site subject to change without notice.
15. Showcase Listing
Enhancements
How will we showcase your
home to the most buyers?
• We place our cell phone
numbers at multiple
points to increase buyer
calls for your property
Screen shots represent site as of publication date. Site subject to change without 22
notice.
16. Showcase Listing
Enhancements
How will we showcase your
home to the most buyers?
• We will make your home
stand out with a video
or virtual tour
Close to 173 million
Americans watch videos on
the internet every month1
1 comScore, Media Metrix, January 2011
Screen shots represent site as of publication date. Site subject to change without notice.
23
17. Showcase Listing
Enhancements
Open Houses
• Local and regional
buyers make up half
of the market
• We will post your Open
House on the website
where more consumers
are doing research
• Those who know the
neighborhood may
refer their friends to
your Open House
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18. REALTOR.com®
Goes Global
French
Chinese
Dutch
Translated into 11 English
languages, the
REALTOR.com® global German
site offers international Italian
and investment buyers
Japanese
the opportunity to view
your listing in their Korean
native language.
Portuguese
Russian
Spanish
