Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools. In Trends in Social Media 2014, J.R. presents 7 trends that are affecting business including Video, paid content, Google+, info-graphics and more. The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment. 3 Learning objective: 1. Recognize the 7 Social Media Trends for 2014 2. Understand how they are being used by other businesses 3. See how these trends can help your business grow Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on staff at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.

1. The Governor’s Small Business Forum
Mary Hardin Baylor University, Belton, TX
September 5, 2014
Download this presentation at:
www.SlideShare.net/JRAtkins

2. Short Impactful Video
YouTube –60 Seconds or less
Snapchat –It’s not about saving or sharing
Vine –I know it will be 6 seconds or less
SocialCam –1 to 3 sharing and effects
Instagram Video –15 seconds
Short Video Fits Well Into Other Platforms
Facebook
Websites
Email

3. Example: Michael Kors On Instagram
How to? Follow The Leaders and Improve

4. There is so much “noise” you may have to pay to be heard
The algorithms of Facebook, Linkedin & Twitter prevent you from seeing more content than about 25-33% of your friends, connections or followers

5. Try it, refine, repeat…

6. Google Plus, the social media platform from Google, is finally becoming more relevant
More non-tech, non-social media people are using it
Google+ is very relevant to search results
Your Google+ content feeds your Google Search information

7. Set up your Google+ Page
Log into your current Gmail or YouTube Account
Google “How to set up a Google+ Page”
Claim your location or business area
Verify by text or postcard
Fill out your profile
This information will load in search results
Post on a regular basis
Be ready to respond to communication
Listen & Respond

8. The information in the black box came from the Chamber Google profile.

9. A pictures is worth a 1000 words
63% of all social media content comprises images
We are such a visual society, we tend to process images faster than texts, especially emotional images: sad, funny, compelling, …

10. Interesting graphic with colorful images
Company Logo
Picture of Bob Knorpp the Bean Cast Host
Easy to read name “the Bean Cast”
The Brand explained “marketing podcast”

11. LinkedIn continues to rise in use by B to B users
Chamber Master
Enterprise Social Media
Tibber
Yammer
Jive
Chatter

12. Choose an external or internal network
Set objectives for desired results
The project must be sponsored and encouraged by organizational leaders
Who will be included? Employees, Vendors, Customers, Everyone?
Develop Content and Measurement Tools

14. One place to publish, monitor, respond and create social buzz, content and customer service
Gatorade
Oreo lights out
Most Fortune 100 companies have them
Follow the trend, not the size

15. What are your objectives?
Pick the scale for your business
Single work station with 1 monitor
6 workstations with a wall of monitors
What tools will you use?
HootSuite
Visual Command Center
MutualMind
Who will generate content
Who are the first responders
Examples: Gatorade & Oreo

16. It’s taken 6-7 years, but colleges and continuing education programs are churning out bright young minds with skills to produce social media results
Certificates & Degrees
Associates, Coordinators, Managers & Directors
Social Media Teams

17. Build a Job/Role Description
Clarify Expectations & Build Reporting Structure
Where to get candidates
Local Universities
MeetUp and Associations
Agencies and Consultants
Typical Recruiting Methods
Workshops, Certificates, Degrees, Work Samples

18. Socialnomics by Erik Qualman
Inbound Marketing by Brian Halligan & Dharmesh Shah
Mashable (Blog on Social Media Trends)
HubSpot (Content Marketing Specialists)
Social Media 2.0 by J.R. Atkins
Blog Articles
Social Media Trends That Are Sticking Around In 2014 Emerging trends in social media -MIT News Office
5 Social Media Trends Every Entrepreneur Needs to Know
The Top 7 Social Media Marketing Trends Dominating 2014
7 social media trends in 2014

19. What I do:
Conference Presentations
Executive Briefings & WorkshopsConsulting Projects:
Social Media
Websites
Email Marketing& More