The environmental scan provides a summary of demographic and economic data for Seaside, Oregon as of 2014: Population 6,457 with a median age of 41. The largest age group is 20-39 years old. Caucasians make up the majority at 80% of residents. Single homeowners account for 39% of households. Key industries are arts/entertainment at 23% and education/health at 15% of employment. Most residents commute by private vehicle at 83% and have an average travel time of under 25 minutes to work. Bed tax revenue, a key indicator for hospitality industry, has grown steadily and was projected to be over $1.3 million for 2013-2014. Visitor spending in Cl

1. Environmental Scan Summary 2014
Visioning Committee 2014
Esther Moberg, Jon Rahl, &
Jeremy Goldsmith
January 27, 2014
Updated March 4, 2014

2. Environmental Scan – City of Seaside Visioning 2034
Executive Summary
Contents
Executive Summary ........................................................ 1
Contents ......................................................................... 1
Population - Ages: .......................................................... 2
Ethnic Diversity: .............................................................. 3
Households in Seaside: ................................................... 3
Household Income: ........................................................ 4
Rental Properties: ........................................................... 4
Employment: .................................................................. 5
Employment Industries: ................................................. 5
Work Commute: ............................................................. 6
Food Bank: ...................................................................... 7
Homeless Shelters: ......................................................... 7
Education Preschool – 12th grade: .................................. 8
Higher Education: ........................................................... 9
Seaside Public Library Statistics:................................... 10
Seaside Police Department Statistics: .......................... 11
Seaside Fire Department Statistics:.............................. 13
Motel and Hotel Bed Tax: ............................................. 14
Seaside Visitors Center Statistics:................................. 15
Seaside Convention Center Statistics: .......................... 15
Visitor Spending in Clatsop County: ............................. 16
Sunset Empire Parks and Recreation: .......................... 16
Seaside Chamber of Commerce: .................................. 19
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3. Environmental Scan – City of Seaside Visioning 2034
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Environmental Scan – Executive Summary
This is a brief summary of the data compiled through an environmental scan of Seaside,
Oregon November 2013-February 2014. This is not an all-inclusive, fully comprehensive study
but rather a brief snapshot of our community at this moment in time. This scan is intended to
help inform the City of Seaside’s visioning project for 2034 that will help to assess relevant areas
of interest and focus.
The first area of data is the most current census from 2010. A census typically includes
standard population, ethnicity, and household information. Some interesting areas to note are
those of the almost 50-50 split between male and female population, the median age of 41 (as
of 2010), and the largest group of adults (age range 20-39).
Population - Ages:
Population 6,457
(census 2010)
Female: 52% Male: 48%
Median age: 41 years of age
Female
Population Ages (census 2010)
Male
47.4% of Seaside’s
population is between 20
and 59 years old.
25.80%
30.00%
20.00%
21.60%
24.40%
13.80%
8.40%
10.00%
0.00%
Ages 0-10
Ages 1119
Ages 2039
Ages 4059
Ages 6099
January 27th, 2014

4. Environmental Scan – City of Seaside Visioning 2034
3
Ethnic Diversity:
Ethnic Groups (census 2010)
Other
Native Hawaiian
Asian
African American
American Indian/Alaska Native
Hispanic
Caucasian
0.00%
10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%
Discussions regarding cultural diversity may be an area of interest in this visioning cycle.
Households in Seaside:
HOUSEHOLDS (CENSUS 2010)
Unmarried
Other
3%
Group Homes Partners
1%
1%
Single
homeowner
39%
Single Parent
10%
Institutionalized
population
0%
Husband/Wife
(no children)
35%
Husband/Wife
& children
11%
It is interesting to note that the highest percentage is that of single homeowners (39%),
followed by households of husband and wife without children in the household (35%).
From census 2010.
January 27th, 2014

5. Environmental Scan – City of Seaside Visioning 2034
Household Income:
ESTIMATED MEDIAN
HOUSEHOLD INCOME 2011
$46,816
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
$37,222
Seaside Median
State Median
From: http://www.city-data.com/city/Seaside-Oregon.html
Percentage of residents living in poverty in 2011: 16.6%.
(from http://www.city-data.com/city/Seaside-Oregon.html)
Rental Properties:
Rental Properties (census 2010)
2500
2000
1500
1000
500
0
Long term
rentals
Seasonal rentals Owner occupied Renter occupied
rentals
rentals
Rental properties have a fairly significant impact in Seaside. The current visioning process may
want to consider what the future holds for Seaside rental homes in 2034. (Owner occupied
rentals include rental properties where owners may reside at least part of the year)
January 27th, 2014
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6. Environmental Scan – City of Seaside Visioning 2034
Employment:
Employment Status (census 2010)
59%
37%
1%
ARMED FORCES
3%
EMPLOYED
NOT SEEKING
EMPLOYMENT
UNEMPLOYED
Employment status may not accurately reflect the number of people in Seaside who lack a
permanent residence but are actively seeking employment while in the area.
Employment Industries:
Arts/Entertainment
23%
•Construction 10%
•Agriculture/Forestry/
Fishing 2%
Education/Health 15%
Professional 6%
Retail/Wholesale 18%
•Finance/Real Estate
5%
•Information 2%
•Manufacturing 5%
•Other 5%
•Public Administration
4%
•Transportation/Ware
housing 4%
- Census 2010
There is a significant percentage of artists within Seaside. This may be of note if arts and culture
become a focal point within the visioning process.
January 27th, 2014
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7. Environmental Scan – City of Seaside Visioning 2034
Work Commute:
Work Commute (census 2010)
Bikes or walks
9% Work at home
6% Taxis
Public transportation 1%
1%
Private Vehicle
83%
Bikes or walks
Work at home
Public transportation
Taxis
Private Vehicle
On average, 42% of Seaside’s population has a travel time of under 9 minutes to work. 80% of
Seaside’s population has a travel time of less than 25 minutes to work. This may contribute to
such a large percentage of people in Seaside using their own private vehicle for their work
commute.
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8. Environmental Scan – City of Seaside Visioning 2034
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Food Bank:
Food Bank Usage in 2013
1600
1400
1200
12
63
55
350
6
258
1000
800
18
23
272
273
681
742
733
311
37
69
52
89
59
290
301
778
789
302
280
59
350
321
339
600
400
971
823
721
870
930
871
200
0
Individuals
Households
Homeless
Homeless Shelters:
Total Annual Overnight Use
Community Shelters 2013
15000
12775
6480
10000
5000
0
HELPING HANDS
COMMUNITY OUTREACH SHELTER
January 27th, 2014
928

9. Environmental Scan – City of Seaside Visioning 2034
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Education Preschool – 12th grade:
Headstart
Headstart in Seaside has had 54 children in attendance in 3 classrooms each year for the past 3
years (2011-2014). –Pat Eterno
Headstart classes
Seaside 2014
7%
25%
68%
Caucasian
Hispanic
Asian
-Headstart Manager Pat Eterno, 2014
School Population (2010)
160
139
140
127
117
120
97
100
80
105
102
99
118
111
99
89
79
60
40
20
0
Kindergartners
1st Graders
2nd Graders
3rd Graders
4th graders
5th graders
6th graders
7th graders
8th graders
9th graders
10th graders
11th graders
12th graders
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10. Environmental Scan – City of Seaside Visioning 2034
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52% of students currently enrolled are either in the free or reduced lunch programs. For 8.6% of
students, English is their second language. 20:1 is the teacher-student ratio. The student
population (k-12) accounts for 21.6% (1,395) of Seaside’s total population.
Test Scores 2010
180.00%
160.00%
68%
140.00%
51.50%
120.00%
52%
38%
100.00%
91%
82.50%
80.00%
74.50%
63.50%
60.00%
57%
43%
38%
68%
65%
59%
40.00%
20.00%
0.00%
3rd Grade
4th Grade
5th Grade
6th Grade
Reading
Math
7th Grade
8th Grade
11th Grade
Higher Education:
Education may be of interest in this visioning process when considering the percentage of
residents that have a higher education (past high school), and whether the community has an
interest in more opportunities for higher education.
EDUCATION LEVELS (CENSUS 2010)
70%
60%
50%
40%
30%
58%
20%
10% 16%
0%
HIGHSCHOOL OR
LESS
20%
6%
HIGHSCHOOL
GRADUATE
BACHELORS OR
ASSOCIATES
DEGREE
GRADUATE
DEGREES
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11. Environmental Scan – City of Seaside Visioning 2034
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Seaside Public Library Statistics:
Checkout per capita comparison
19.71
14.23
12
16.12
12.28
8.15
6.44
3.15
(From Seaside Library annual report February 2013)
Annual circulation of materials
140000
120000
100000
80000
60000
40000
20000
2011-2012
2010-2011
2009-2010
2008-2009
2007-2008
2006-2007
2005-2006
2004-2005
2003-2004
2002-2003
2001-2002
2000-2001
1999-2000
1998-1999
1997-1998
1996-1997
1995-1996
1994-1995
0
(February 2013,
Library annual
report).
Use of E-books at the library grew by 22% last year in 2011-2012 The Library has a total of 5,327
active patrons. 68% of Seaside’s total population has a library card. Only 17% are from outside
the city limits.
The library averages 129,000 visits per year and last year held 178 programs with a total of
4,338 people in attendance.
January 27th, 2014
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12. Environmental Scan – City of Seaside Visioning 2034
Seaside Police Department Statistics:
The following are the main events The Seaside Police Dept. assists with in the Seaside
community: Hood to Coast, Spring Break, 4th of July Weekend, Beach Volleyball, and the Miss
Oregon pageant.
Statistics regarding service and incidents:
Calls for Service over the past 9 years (2004-2012) From Seaside Police Dept. Annual Report 2011-2012
10 Year Part I Crimes
(part 1 crimes include criminal homicide, forcible rape, robbery, assault, burglary, larceny, theft, motor
vehicle theft, and arson.) -From Seaside Police Dept. Annual report 2011-2012
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13. Environmental Scan – City of Seaside Visioning 2034
10 year part II crimes
(part 2 crimes include simple assault, forgery/counterfeit, fraud, embezzlement, stolen property,
vandalism, weapon laws, sex offenses, drugs, DUII, liquor laws, disorderly conduct, runaways, and
curfew.)
Juvenile 10 year arrest history
From Seaside Police Dept. Annual report 2011-2012
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14. Environmental Scan – City of Seaside Visioning 2034
Traffic Enforcement and Accidents for past 9 years (2005-2013)
NINE YEAR ACCIDENT REVIEW
200
162
154
133
150 128
126
112
109
2010
2011
124
107
100
50
0
2005
2006
2007
2008
2009
2012
2013
Source: Police Chief Bob Gross (January 2014)
Seaside Fire Department Statistics:
In 2012 the Seaside Fire Dept. responded to 959 calls which was an increase of 13% more
than 2011.
Call Volume 2008-2012
2008 - 829 Calls
2009 - 949 Calls
2010 - 768 Calls
2011 – 848 Calls
2012 – 959 Calls
From Seaside Fire Department Annual Report 2011-2012
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15. Environmental Scan – City of Seaside Visioning 2034
Total Service Calls by Type 2011-2012
800
700
600
500
400
300
200
100
0
Data from Seaside Fire Dept. annual report 2011-2012
Projected
Motel and Hotel Bed Tax:
Source: City of Seaside
(For 2013-2014 – amounts shown are projected, not actual) 35% of all jobs in Seaside are directly
involved in hospitality. Growth and consistency in bed tax should equate to a stable job sector in
Seaside.
January 27th, 2014
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16. Environmental Scan – City of Seaside Visioning 2034
15
Seaside Visitors Center Statistics:
Visitors Center 2007-2013
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
2007
2008
2009
Mail/Shipping Volume
2010
2011
Total Phone
2012
2013
Visitor Center Traffic
-Seaside Visitors Center 2014
Mailing and shipping statistics have shifted to a higher level of digital consumption. Phone calls
and visitor center traffic also illustrate a greater reliance on digital media although this may also
represent future opportunities.
Seaside Convention Center Statistics:
Total Economic Impact
$42.0
$41.0
$40.0
Total Economic Impact
$39.0
$38.0
$37.0
2009
2010
2011
2012
2013
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
Total
Attendees
Total
Attendees
staying 2+
days
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17. Environmental Scan – City of Seaside Visioning 2034
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Visitor Spending in Clatsop County:
Note: Visitor
spending is for all of
Clatsop County and
includes basic travel
expenditures for both
overnight and day
travel within Clatsop
County. Seaside
spending represents
approximately 3438% of all County
Visitor Spending.
(Totals in millions)
$430.0
$420.0
$410.0
$400.0
$390.0
$380.0
$370.0
$360.0
$350.0
$340.0
2007
2008
2009
2010
2011
2012
-Dean Runyan Associates for Travel Oregon 2009-2014
Dollar amounts are in millions
Sunset Empire Parks and Recreation:
After School Adventure Program
2013
2011
2009
2007
2005
2003
2001
1999
0
1000
2000
3000
4000
5000
January
February
March
April
May
June
July
August
September
October
November
6000
December
-SEPRD 2014
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18. Environmental Scan – City of Seaside Visioning 2034
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For 2013, total attendance of 3,834 (attendance count by month) for the after school adventure
program.
300
250
Totals compiled by
monthly statistics
200
Total
Events
150
100
Total Event
Days
50
0
-SEPRD 2014
KinderCamp Yearly Totals
-SEPRD 2014-
250
-SEPRD 2014
200
150
100
177
211
203
177
148
123
50
0
2006
120
2011
2012
84
2007
2008
2009
2010
2013
-SEPRD 2014
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19. Environmental Scan – City of Seaside Visioning 2034
Preschool Attendance Sunset Empire
1600
1400
1200
1000
800
600
400
200
0
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Summer Camp Attendance Totals Per Year
(stats compiled by month)
1800
1600
1400
1200
1000
800
600
400
200
0
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
-SEPRD 2014
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20. Environmental Scan – City of Seaside Visioning 2034
Seaside Chamber of Commerce:
Average attendance at Chamber events in past 3 years
Total in Attendance Chamber Events
35,000
35000
30,000
30000
25000
20000
15000
10000
5000
0
740
1680
1200
Pouring at Beach
the Coast Soccer July 4th
Beach
Firewords
Dinner &
Volleyball
Festival
Winter
Parade
3140
Gift Fair
-Data from Seaside Chamber January 2014
January 27th, 2014
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