2. Convention Center Objectives
• A secondary objective
is to provide services
and facilities to
respond to the needs
of local and civic
related events.
• Our primary objective
is to utilize the
convention center to
its maximum capacity
and to generate
economic benefit to
our community.
4. Capital Improvement Projects
•New audio speakers in the first floor pre-function areas
and second floor mezzanine level to improve sound.
•Nine new stage risers while continuing to improve
landscaping along the riverfront.
•Replacing three 15-ton HVAC rooftop units for improved
heating and air-conditioning functions.
5. Technology Demand
Meeting planners and attendees expect increased technology
capabilities and flexible meeting spaces. Wi-Fi demand is expected to
continue to increase significantly in the next five years. Staying ahead
of the technology curve will remain one of the biggest challenges in the
public assembly facility and hospitality industry.
A big reason why…
The next six years could see devices increase from 5-6B to 50-60B
devices! Most people now have 1-3 devices (phone, computer and
perhaps a wearable bracelet). It’s likely that will increase to 5-6
devices per person. All of these devices need to be “connected” to keep
up with this demand.
How Seaside is addressing this demand…
We are in the process of installing fiber optics that will increase
bandwidth capabilities from 100MB/s to 300MB/s, with the potential
of increasing to 1GB/s as demand progresses.
6. Customer Service Analysis
The Convention Center’s customer service rating is a top priority and
each client is equally important. The staff takes great pride knowing that
our clients leave Seaside happy. This annual rating tells us we are
measuring up to expectations of ourselves. In 2015 we solicited surveys to
96 clients. 51 clients responded for a return rate of 53%.
93.6
94.6
95
95.6
96.8
98 97.8
96.6
95.8
91
92
93
94
95
96
97
98
99
2007 2008 2009 2010 2011 2012 2013 2014 2015
7. Staff Acknowledgments
• Oregon Fine Foods: Owners Wayne & Linda Poole and on-
site catering staff continue to provide quality food and
beverage to 32,000+ annual attendees. They have built a solid
reputation for providing a satisfying culinary experience that
meets and exceeds customer expectations.
• SCCC/SVB: Would like to recognize the work that is being
done at both the Convention Center and Visitors Bureau. We
have a very dedicated staff that is committed to servicing our
guests and visitors on a year-round basis.
• SCCC Commission: In addition to a few veterans on our
commission, our commission has experienced a few more
changes over the past year. I’d like to acknowledge and thank
the members of this commission for their service and
dedication to the convention center.
8. 5-year Bed Tax History
Prior to
2012-13, bed
tax had never
surpassed
$2.8M in a
fiscal year.
Through
December
2015, we’ve
experienced 16
straight
quarters of
YOY growth.
2014-15
$3.59
2013-14
$3.10
2012-13
$2.97
2011-12
$2.56
2010-11
$2.52
2010-11
2011-12
2012-13
2013-14
2014-15 *Figures are shown in $millions
46% + 5.1%
to Convention
20.1% toVB
Other TRT allocations: Public Safety (18.9), Public Works (3.1), Capital Improvement
(2.9), Prom Improvement (2.4) and Emergency Readiness (1.5).
9. Breaking Down our Budget
In 2015-16, our
advertising
committee
budget
(advertising,
printing, postage,
grant program
and travel) was
set at $295K. The
chart at left
shows how that’s
broken down by
segment?
VG Dist.
8%
Grants
9%
Broadcast
17%
Print
16%
Development
22%
PR & Misc.
5% Digital
23%
Digital PR & Misc. Development Print
Broadcast Grants VG Dist.
10. Visitor Bureau Mission & Objectives
To improve the
area economy by
attracting and
servicing visitors
to the City of
Seaside and those
traveling along
the Pacific
Northwest coast.
OBJECTIVES
1) Enhance Brand
2) Assist & Inspire
3) Build awareness
4) Strengthen ONC
5) Develop tools
6) Increase Opportunities
7) Community Awareness
MISSION
13. 3) Build Awareness
OnTrak Magazine, 1/4 page 1859 Magazine, 1/4 page
EXECUTION: Viewfinder Kid
FILE NAME: seaside_ontrak_4x4.8_Feb16.indd
PUB: Ontrak
FINAL TRIM SIZE: 4" wide x 4.8125" tall
seasideOR.com
Trim:4"
Trim:4"
Trim: 4.8125"
Trim: 4.8125"
seasideOR.com
EXECUTION: SEASIDE KITE 1/4 PAGE
FILE NAME: seaside_1859_4x5.06_kite.indd
PUB: 1859
FINAL TRIM SIZE: 4" wide x 5.06" tall
seasideOR.com
Simple.
Take the Prom
all the way south.
Head up past
the surfers riding
“the Cove.”
Once you see the
trailhead start hiking.
There!
You see it?
Through the trees.
Pretty awesome, huh?
HOW TO GET
AN EPIC VIEW
OF TILLAMOOK
LIGHTHOUSE
FROM SEASIDE
Pictured at left: Northwest Travel & Life, 1/3 page
14. Coast Explorer Magazine Digital Animation Ad
Trim:8.375"
Trim:8.375"
10.875"
10.875"
EXECUTION: SEASIDE KAYAKS
FILE NAME: seaside_coast_explorer_8.375x10.875_kayaks_2.indd
PUB: COAST EXPLORER
FINAL TRIM SIZE: 8.375" wide x 10.875" tall
LIVE AREA: 8" x 10.5"
BLEED: .125"
Check the tide table then rent a kayak
at the boat dock in the center of town.
Head north and enjoy the views
from the Necanicum River.
Once you reach the estuary say hello
to the thousands of seabirds.
Paddle on home and get a locally
crafted beer. You’ve earned it!
seasideOR.com
How to Kayak
Through Seaside
15. 4) Strengthen Oregon’s North Coast
After four+ years and a $300,000+ combined effort, Oregon’s
North Coast continues to gain traction and great steam with the
possibility of a fourth partner for the 2016-17 campaign.
16. 5) Development of Tools & Resources
In 2015, we
printed 100,000
Visitor Guides.
Despite a
sizable drop in
mailed guides
(something we’ll
be working hard
to improve upon
in 2016), we
distributed 95%
of our guides in
2015.
Seaside VC
5%
State Visitor Centers
23%
WorldMark
9%
Local Biz
44%
Mailed
19%
Mailed Local Biz WorldMark State Visitor Centers Seaside VC
18. 6) Increase Marketing Opportunities
It’s Easy to Seaside
“Insider”
It’s Easy to Seaside
“Event Based”
19. 7) Broaden Community Awareness
Other
involvement…
ODMO, Outgoing Treasurer
Clatsop CC Hospitality Committee
Weekly Chamber & SDDA Updates
20. Looking ahead at 2016 & beyond
*Social Media. What’s next beyond video and how to keep up?
Opportunities
Challenges
*Development of a new brand has given us a blank canvas to
express new ideas. And the creation of more “How to…”
concepts will be a fun way to increase awareness for Seaside.
**Infrastructure development. We’re now promoting
recreation more than we ever have, but do we have the
infrastructure with guides outfitters to support it?
**Making our Visitor Center into a can’t miss destination
when arriving in town or passing by.
21. Thank you
RussVandenberg | General Manager
rvandenberg@seasideconvention.com
SeasideConvention.com | 503-738-8585
Jon Rahl | Assistant GM; Director of Tourism Marketing
jrahl@cityofseaside.us | SeasideOR.com | 503-738-3097
