This document summarizes CoreBrand's 2010 rankings of corporate brands and analysis of brand equity. Some key findings include:
- Coca-Cola, Hershey, and Campbell Soup topped the brand rankings, while Toyota had the biggest drop since 2007.
- On average, the corporate brand now impacts only 5.3% of market capitalization for companies tracked, the lowest point since tracking began.
- Both brand equity as a percentage of market cap and total dollar value of brand equity declined from 2008-2009 but grew from 2009-2010, reflecting the economic recovery.
- The average brand among the top 100 companies is now worth over $10 billion, while the average brand among 500 tracked companies