LIVErtising 2018 01 Where has the love gone?
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Keynote of my Master course in digital marketing communication at IHECS, Brussels
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LIVErtising 2018 01 Where has the love gone?
- 1. LIVErtising.netS 2017-18 1 1 Issues in marketing communication 2017-18 #1
- 2. LIVErtising.netS 2017-18 1 Where has the LOVE gone? 1 Issues in marketing communication 2017-18 #1
- 8. LIVErtising.netS 2017-18 5 billboard coupons print campaign 28 to 34, modest disposable income
- 9. LIVErtising.netS 2017-18 6 14% of people trust ads 78%of people trust recommendation s
- 15. LIVErtising.netS 2017-18 11 +11% take notes!
- 25. LIVErtising.netS 2017-18 17 UGC Data: Salesforce, 2016
- 26. LIVErtising.netS 2017-18 17 UGC Data: Salesforce, 2016
- 27. LIVErtising.netS 2017-18 17 UGC Data: Salesforce, 2016
- 28. LIVErtising.netS 2017-18 17 UGC Data: Salesforce, 2016
- 31. LIVErtising.netS 2017-18 18 #brand bashing #hashtag-hijacking
- 32. LIVErtising.netS 2017-18 19 https://digiday.com/brands/coca-colas-gif-maker-getting-trolled-tumblr/
- 33. LIVErtising.netS 2017-18 19 https://digiday.com/brands/coca-colas-gif-maker-getting-trolled-tumblr/
- 36. LIVErtising.net How has this translated in adspend? 21
- 37. LIVErtising.net How has this translated in adspend? 21
- 38. LIVErtising.net How has this translated in adspend? 21
- 43. Digital
- 53. LIVErtising.netS 2017-18 30 comScore. Mobile Hierarchy of Needs, 2017
- 56. LIVErtising.netS 2017-18 32 comScore. Mobile Hierarchy of Needs, 2017
- 62. LIVErtising.netS 2017-18 36 J. Walter Thompson Intelligence, The Future 100
- 64. LIVErtising.netS 2017-18 38 comScore. Mobile Hierarchy of Needs, 2017
- 65. LIVErtising.netS 2017-18 38 comScore. Mobile Hierarchy of Needs, 2017
- 66. LIVErtising.netS 2017-18 38 comScore. Mobile Hierarchy of Needs, 2017 50%
- 68. LIVErtising.net A quick recap 40 DIGITAL MOBILE 1 3 2 4 5 MOBILE FIRST APPIFICATION CHALLENGE
- 69. LIVErtising.net A quick recap 40 DIGITAL MOBILE Mobile : AT AW C(M)D 1 3 2 4 5 MOBILE FIRST APPIFICATION CHALLENGE
- 70. LIVErtising.net A quick recap 40 DIGITAL MOBILE Mobile : AT AW C(M)D Mobile FIRST 1 3 2 4 5 MOBILE FIRST APPIFICATION CHALLENGE
- 71. LIVErtising.net A quick recap 40 DIGITAL MOBILE Mobile : AT AW C(M)D Mobile FIRST App-ification of digital UX 1 3 2 4 5 MOBILE FIRST APPIFICATION CHALLENGE
- 72. LIVErtising.net A quick recap 40 DIGITAL MOBILE Mobile : AT AW C(M)D Mobile FIRST App-ification of digital UX New formats&creativity 1 3 2 4 5 MOBILE FIRST APPIFICATION CHALLENGE
- 73. LIVErtising.net A quick recap 40 DIGITAL MOBILE Mobile : AT AW C(M)D Mobile FIRST App-ification of digital UX New formats&creativity Data: privacy & metrics 1 3 2 4 5 MOBILE FIRST APPIFICATION CHALLENGE
- 77. LIVErtising.netS 2017-18 43 A Progressive Web App uses modern web capabilities to deliver an app-like user experience. They evolve from pages in browser tabs to immersive, top-level apps, maintaining the web's low friction at every moment.
- 78. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 79. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 80. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 81. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 82. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 83. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 84. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 85. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 86. IHECS 207_18 LIVErtising.net 44 Progressive enhancement Responsive Connectivity independent Fresh Secure Discoverable Installable Linkable
- 88. IHECS 207_18 LIVErtising.net 45 “rolling out the mobile first index”
- 89. LIVErtising.netS 2017-18 46 Social captures most time spent on mobile
- 90. LIVErtising.netS 2017-18 46 Social captures most time spent on mobile
- 91. SO
- 92. SO
- 97. LO
- 98. LO Consumers expect that they can get what they want in their immediate context and moments of need
- 102. LIVErtising.netS 2017-18 55 #TakeAction by @Amnesty
- 103. LIVErtising.netS 2017-18 55 #TakeAction by @Amnesty
- 115. Going further…