LIVErtising NET IHECS Social Media Monitoring Techniques
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Notes of my Master course for advertising majors at IHECS, Brussels, focusing on interactive marketing
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LIVErtising NET IHECS Social Media Monitoring Techniques
- 1. WWW.LIVERTISING.NET LIVERTISING - IHECS - BRUSSELS - 2014 1 LIVErtising 15.3 LISTENomics
- 3. LIVErtising.NET IHECS 2014-‐2015 LISTENomics The study of naturally occurring conversations, behaviours, and signals that may or may not be guided, that brings the voice of people’s lives into the brand 3
- 4. LIVErtising.NET IHECS 2014-‐2015 LISTENomics The study of naturally occurring conversations, behaviours, and signals 4
- 5. LIVErtising.NET IHECS 2014-‐2015 LISTENomics that may or may not be guided, that brings the voice of people’s lives into the brand 5
- 9. LIVErtising.NET IHECS 2014-‐2015 Is listening real? 9 http://bit.ly/1e72yA0
- 10. LIVErtising.NET IHECS 2014-‐201510 Is listening real?
- 11. LIVErtising.NET IHECS 2014-‐2015 Is listening real? 11
- 12. LIVErtising.NET IHECS 2014-‐2015 Is listening real? 12
- 13. LIVErtising.NET IHECS 2014-‐201513 Is listening real? https://youtu.be/i27vrXeo0o0?list=PLJKL6MvJR-‐AQAaQVzeFXIXsawMvmZBAsZ
- 17. LIVErtising.NET IHECS 2014-‐2015 17 Social media MONITORING Tracking online brand mentions on a daily basis Social media RESEARCH Analysing naturally occurring online conversations to better understand WHY people do what they do, say what they say
- 18. LIVErtising.NET IHECS 2014-‐2015 18 Social media MONITORING • PR • Brand protection • Customer service • Engagement • Sentiment Social media RESEARCH • WHY people do • role of the brand • product uses • how people communicate
- 19. LIVErtising.NET IHECS 2014-‐2015 19 Social media MONITORING • Social media DASHBOARDS • Search engines: VERTICAL vs HORIZONTAL • social INTELLIGENCE: free vs paying • Social INFLUENCE measurement • ANALYTICS tools Social media RESEARCH
- 23. LIVErtising.NET IHECS 2014-‐201523 Don’t DO social, BE social!
- 26. LIVErtising.NET IHECS 2014-‐201526 Can social media contribute to a B2B strategy? Are SEO and SEA connected? Is digital moving from mobile first to mobile only?
- 28. LIVErtising.NET IHECS 2014-‐2015 The Monitoring 1st steps 28
- 29. LIVErtising.NET IHECS 2014-‐201529 1 Alerts RSS Search 2 3 3
- 34. LIVErtising.NET IHECS 2014-‐201534 1 Alerts RSS 2 3
- 39. LIVErtising.NET IHECS 2014-‐201539 1 Alerts RSS Search 2 3 3
- 42. LIVErtising.NET IHECS 2014-‐2015 The Monitoring 1st steps 42 Alerts RSS Search
- 46. LIVErtising.NET IHECS 2014-‐2015 The Monitoring 1st steps 46 Alerts RSS Search
- 48. LIVErtising.NET IHECS 2014-‐201548 Social network management dashboards Monitoring dashboards Reputation management 1 2 3
- 49. LIVErtising.NET IHECS 2014-‐201549 1 Social network management dashboards
- 51. LIVErtising.NET IHECS 2014-‐2015 RebelMouse organizes your social presence into a beautiful, dynamic and social site -‐-‐ in seconds. RebelMouse is your social front page and automatically updates as you post on social networks as well as when you blog directly on your site. 51
- 76. LIVErtising.NET IHECS 2014-‐2015 advanced tools 76
- 86. LIVErtising.NET IHECS 2014-‐2015 Listening Social listening allows you to monitor how keywords are discussed across social channels 86
- 87. LIVErtising.NET IHECS 2014-‐2015 Analytics Social analytics measures the performance of your social profiles in all relevant metrics 87