1. FUTURE OF
PRINT MEDIA
IN INDIA
By: J.Prateek Kundu
2K12A26

2. INTRODUCTION▪ Mr. Rajan Raheja is the owner of
OUTLOOK group
▪ Date of Establishment: October 1995
▪ Branches : Mumbai, Kolkata, Chennai,
Bangalore and Hyderabad.
▪ Outlook have also specialized in
different magazine outlook traveler,
outlook money etc.

3. ABOUT OUTLOOK GROUP
▪ It is a part of RAJAN RAHEJA
group which made its beginning
in the construction business and
after building a huge presence in
the realty market the group
diversified laterally into
manufacturing, financial services
and media.
▪ Recently taken over the sales
and marketing of geo. And
international knowledge
magazine and Marie Clare an
international woman's magazine.

4. P.V.R Cinemas
Premium Hotels
Hotels
Corporate Office
Coaching Centers
Market
Segmentatio
n

6. MAGAZINES AT
OUTLOOK
OUTLOOK
MAGAZINE OUTLOOK
MONEY
OUTLOOK
OUTLOOK
BUSINESS
GEO
CARREER
360
OUTLOOK
TRAVELER
OUTLOOK
HINDIMARIE
CLARE
PEOPLE

7. KNOWLEDGE JOCKEY

8. SO WITH THIS STUDY, IT IS INTENDED TO
FIND

9. RESEARCH METHODOLOGY

11. DATA
ANALYSIS.
▪ TYPES OF MAGAZINES READ MOST OFTEN
31 %of the regular readers read general current affairs magazine that covers the
current affairs and recent socio-economic issues. However an encouraging 23
percent of the regular readers do read business related magazines which is still a very
healthy signs considering the recent slowdown in economy across the world. It can
be said the future still looks better for the business magazine market with such high
percentage of usage among the magazine readers.

12. CONTD…
▪ FREQUENCY OF USAGE
30 % of the total respondents claimed that they read magazines once a week and 21
percent disclosed that they read magazines 2-3 times a week and 14 percent read
daily. Total 89 percent of the readers read magazine at least once every month.
Interestingly only 3 % of the respondents read less frequently.

13. RELATIVE IMPORTANCE OF BENEFITS OF BUSINESS MAGAZINES
▪Here the respondents were asked to rank the benefits of reading a business magazine
from 1 to 7 with 1 being the most important benefit and 7 being the least important one.
The idea behind it was to find the relative importance of the benefits of reading a
business magazine. The frequency distributions of the seven benefits are tabulated
below. Here for the purpose of establishing a relative preference among all the benefits
based on all the responses, only frequency associated with the first rank is considered.

14. INFLUENCE OF BUDGET ON THE SELECTION OF
BUSINESS MAGAZINE
To test whether the respondents were concerned for budget allocated for business
magazines while selecting a business magazine, one sample t-test is applied. The
statistics were summarized below.
Total responses for influence of budget on the selection of business
magazine
STRONGLY AGREE AGREE
NEITHER AGREE NOR
DISAGREE
DISAGREE STRONGLY DISAGREE TOTAL RESPONSES
5 5 30 50 10 100

15. READERSHIP OF BUSINESS MAGAZINE
▪Outlook Business had the highest readership base with total 26 % of the
respondents read Outlook Business last month. Business world was
second with 24 % of the readership. Business Today was third with 20 %
vote.

16. CONCLUSION