5. Education
Familiar Email, Calendars
Real time collaboration
Access anywhere any time
Code-in challenge
6. Government
Secure – FISMA certified
Best in class disaster recovery
Mobility
Large storage for email, documents
7. Small Business
99% up-time
Secure, code-free websites
Team Managed Sites
Secure Video Sharing
8. Getting Started: Easy as 1-2-3
: Sign-up
Register domain name
: Set-up
Verify domain name
Add users
Migrate data
: Start Googling
Transition to Google mail
Get more apps
9. Pricing
Pricing
Flexible Plan Annual Plan
Contract None 1 year
$50 / user account / year
Cost $5 / user account / month Save $10 / user account /
year
Payment frequency monthly monthly
User maximum unlimited unlimited
10. Google Marketplace
Storefront for all business needs
Over 1000 different apps
• Accounting/Finance
• Document Management
• Project Management
11. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps
12. Gmail
Email, IM, voice and video chat
Unified communication
Cloud based, accessible anywhere
Available through outlook or by mobile device
Google search technology for your inbox
Security
Custom inbound and outbound policies plus traditional
virus and spam protection
13. Google Calendar
Overlay calendars to view co-worker’s availability
Sends invitations and keeps track of RSVPs
Share calendars with controlled settings
Embeddable within your website
Syncs with other calendars
Fully integrated with Gmail
Accessible via mobile device, always connected, always
informed
14. Google Sites
Accessibility of information through an intranet or
project team specific websites
File Sharing made simple
File versioning is done automatically
Everyone can share knowledge
No coding required to update or change sites
Works on all systems: PC, Mac, Linux
15. Google Video
Hosts and streams video
Employees can share videos
Useful for internal training or announcements
16. Google Groups
Used as mailing lists or to share calendars
Manage groups without burdening IT
Web UI allows group conversations to be stored and
searchable
Members can reply on behalf of the group or
department
17. Google Voice
One number, manage multiple phones
Transcribing voicemails
Integrates with address books
Smart technology to route and screen calls
Free texts, cheap international calls
18. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps
19. Data Management
Data Management
Important / Essential for small business
Requires accuracy in all areas
(financials, property, advertising, legal…etc)
What is a small business looking?
Easy to manage
User friendly
Low in cost $$$
Useful apps in all areas
20. Data Management
Google Apps for a Small Business
Google Docs
User Managed Storage
Google Translate
Merchant Center
Panoramio/ Picasa Web Albums
21. Data Management
Google Docs
Offers flexibility to do work from your desk, at home, when
traveling, from cell phone
Functions across various operating systems
Works in the browser on PC, Mac, & Linux computers
Supports .doc, .xls, .ppt, and .pdf.
Can easily upload and share files with others
Are always accessible and backed-up online
Administrators can manage file sharing permissions
Document owners can share and remove file access
22. Data Management
User Managed Storage
Option to buy additional storage
Cost for Additional Space
20 GB ($5.00 USD per year)
Can be managed by Admin to allow people to purchase
Some Limits with User Managed Storage App
Not able to share additional space
Not applicable to Gmail
23. Data Management
Google Translate
57 languages available
Translates instantly
Read and listen to translation
Allows a business to understand in different
languages
Business strategies, advertisement ideas, business set-
up
Advertise services/products in various languages
24. Data Management
Merchant Center
Upload your product listings to be used:
Google Product Search
Clients can easily find product/service and it is free
Google Product Extensions & Product Listing Ads
Surface products directly in Google.com search ads
Available in US, U.K., Australia, Germany and France
Google Commerce Search
Online retailers to view
25. Data Management
Panoramio
Geolocate photos (see the world/places)
Every photo is a candidate for transfer to the Google Earth
Panoramio layer
Store and organize your photographs
Picasa Web Albums
Share photos and/or explore public photos
Advertisement photo collection
Photo data management of product/services
26. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps
27. Google Ads
Changing Marketing Landscape
Easily Reach Google’s Audience with Your Message
Adwords range from fractions of a penny to up to $3
Successful AdWords Campaign
28. Choosing theSearch Phrase Length
Average US Right Keywords
2 word phrases 29%
3 word phrases 22%
4 word phrases 20%
5 word phrases 12%
1 word phrases 6%
6 word phrases 6%
7 word phrases 3%
0% 10% 20% 30%
94% of people in the US search with multi-word phrases
29. Where Are We Today…and Where
Are We Going?
Today
$ Digital Media
Non-Digital Media
1995 2007 2050?
30. Marketing Objectives
Awareness Education
Create awareness Create interest through
information
Radio
Print
Outdoor Search
Marketing
Direct mail
& response
Television
Image Direct response
Maintain brand Cycle of trial, purchase, and repeat
30
31. Average Costs
Approximate Customer Acquisition Cost Across Various Channels
$80
$70
$60
$60
$50
$40
$20
$20
$8.5
$0
Direct mail Email Online display ads Yellow Pages Search
Source: Piper Jaffray: “The New eCommerce Decade: The Age of Micro Targeting,” Oct 2006
33. Reaches Global Markets
People use
Google in over 100
languages
The Google Network reaches more
than 80% of worldwide Internet
users.
Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)
33 33
34. Google AdSense
The Google Partner Referral Program helps you
make money
Bloggers realize the power of Google’s search technology and recognize Google
AdSense as a market leading offering. And for every completed referral, Google
pays you.
Its hassle-free
Getting started if easy - including the URL for referring bloggers takes just
minutes.
Google provides a large selection of banners to choose from.
Google’s conversion tracking takes care of sending you monthly e-mails regarding
the number of sign ups your referrals generate.
It costs nothing
Just include a link to Google AdSense on your site and you can start referring your
bloggers &/or other site visitors and earning money.
35. Google AdSense
Ways To Get Paid
AdSense Search
AdSense Mobile
AdSense Video
Google Pays between $0.10 – $0.74
36. Google’s AdSense Program
Google can help you
enhance your value
proposition to your bloggers
through Google AdSense
Create a following
AdSense Anywhere
Make $ 24 Hours a day
Google AdSense
at Work
Don’t Overkill your Site
37. Agenda
Getting Started with Google Apps
Communication Apps
Data Management Apps
Revenue Generation Apps
Alternatives to Google Apps