A presentation intially given to the student services team of Fleming College in Peterborough Ontario. Presentation created and delivered by Jean-Paul Rains of Laurentian University and Matthew Melnyk of Brock University. This presentation was delivered by Rains Media and can also be found at http://jprains.com

1. Social Media and Higher Education: The odd couple. Jean-Paul Rains & Matthew Melnyk Rains Media 1

2. Rains Media 2

3. Introductions Matthew Melnyk - Millennial score of 94 BA – History & Philosophy MA – History Liaison Officer – Electronic Outreach When I Started Facebook page run by student staff Brocku.ca undergoing complete overhaul New brand being launched Since – Social Media Liaison Social Media coordinator Web-marketing manager Rains Media 3

4. Presentation Overview What is Social Media Concept of Sharing Channels that make up the social sphere Issues within Education Leveraging Social Media within Student Services Creating a sense of community Innovative practices in PSE Mitigating risks Using social media in student services Questions Rains Media 4

5. The concept of sharing Oh em gee. Rains Media 5

6. The concept of Sharing The Millennial Born from 1980-2000 The children of the boomers Representing 30% of overall population Educated generation 39% of 18-24 year olds are in PSE Technology’s impact 6 Rains Media

7. Video from 60 Minutes http://www.youtube.com/watch?v=owwM6FpWWoQ Rains Media 7

8. The concept of Sharing Growing up sharing Instant messaging over the internet Conversational messaging The personal profile The away message Status worthy “That’s a new DP” 8 Rains Media

9. The concept of Sharing Oversharing http://openbook.org Judging privacy 86% of teens say privacy “is important” to them Level of appropriateness Parents influence and coolness factor 9 Rains Media

10. Social Media Channels All roads lead to sharing. Rains Media 10

11. Social Media Channels Rains Media 11

12. Social Media Channels Rains Media 12

13. Social Media Channels Rains Media 13

14. Social Media Channels Facebook Launched in March 2004, by December has 1 million users 2005-2007 Adds photos, sharing, marketplace, facebook ads. Opens to anyone over the age of 13 Reaches 50 million users 2008 Co-sponsors US presidential debates Adds facebook connect, and facebook chat Reaches 100 million users 2009 CNN/Facebook live integration Acquires several internet startups Reaches 350 million users Rains Media 14

15. Social Media Channels Facebook 2010 Launched ‘Places’ Reaches 550 million and counting If facebook were a country, it would be the 3rd most populated on earth 1 in 12 people on earth is on facebook Rains Media 15

16. Social Media Channels YouTube Founded in 2005 8 million videos watched per day 2006 100 million videos watched per day Video responses and advertising launched Google acquires youtube for 1.65 billion 2007 First known instance of ‘rickroll’ In video ads launched Presidential debates co-hosted by CNN and youtube Queen of England launches youtube channel. Mobile site launched Rains Media 16

17. Social Media Channels YouTube 2008 Captions launched Pre-roll ads launched Analytics tool launched Promoted videos launched 2009 Autoshare launched (links with social networks) Over 1 billion views a day 3D and full 1080p HD launched Rains Media 17

18. Social Media Channels YouTube – 2010 2 billion views a day 24 hours of video uploaded every minute More video is uploaded to youtube in 60 days, than all 3 major US networks created in 60 years 46.2 years of youtube videos are watched through facebook every day Rains Media 18

19. Social Media Channels Twitter 2006 launched with only 100 user accounts 2007 140 character limited created 500,000 tweets posted quarterly South by Southwest music festival serves as ‘tipping point’ 2008 100 million tweets quarterly 2009 2 billion tweets quarterly Rains Media 19

20. Social Media Channels Twitter – 2010 125 million accounts 75% of twitter traffic comes from outside twitter.com 55 million tweets per day Twitter = dead duck? 20% of user tweeted 10x or more 41% of users have not tweeted since they created their account “The Reports of my death are greatly exaggerated” – Mark Twain Rains Media 20

21. Social Media Channels Rains Media 21

22. Social Media Channels LinkedIn Founded in 2003 85 million users – largest professional network online 71% - 35 or older 69% - earn $60,000 or more 75% - have post secondary education Flickr Founded in 2004 32 million users Over 5 billion images online Rains Media 22

23. Social Media Channels Blogs Over 133 million blogs indexed since 2002 77% of internet users read blogs 72% are hobbyists 2002 – Senate majority leader Trent Lott’s support for Strom Thurmond 2004 – “Rathergate” Blogger, Wordpress, Tumblr, etc… Rains Media 23

24. A social education Indelibly tied. Rains Media 24

25. Progressiveness vs. Privacy Social media within PSE Initial adoption curve Value in having a presence? What are the risks involved? Do students expect you to be on Facebook? 25 Rains Media

26. Progressiveness vs. Privacy High Schools on Facebook Initiation of Facebook Places 26 Rains Media

27. Willingness to Adapt Risk of absence Class of 2013, and beyond Return on investment Wide reach Efficient Quantifiable Flexibility Inevitability 27 Rains Media

28. Risks of Participating Providing a public forum for complaints Finding the resources Difficulty in engaging students online Potential lawsuits Breach in privacy? http://likealittle.com/trentu/ Example of the power of anonymity 28 Rains Media

29. Risks of Participating Personal opinions might influence pages 29 Rains Media

30. Leveraging Social Media in Student Services What does it all mean. Rains Media 30

31. Creating a sense of community The mental map of a millennial Developing connections online is as important as the real world This is an investment Highlighting that the college leads by example in its commitment to the greater community will not go unnoticed Students will become your best promoters Your online activates will be seen by countless others Students will join the cause out of a sense of belonging 31 Rains Media

32. Innovative Practices in #CNDPSE University of Calgary – Holiday Rex Hunt Rains Media 32

33. Innovative Practices in #CNDPSE Rains Media 33

34. Innovative Practices in #CNDPSE Rains Media 34

35. Innovative Practices in #CNDPSE Rains Media 35

36. Innovative Practices in #CNDPSE Rains Media 36

37. Innovative Practices in #CNDPSE Rains Media 37

38. Risk Mitigation “Risk is like fire: If controlled it will help you; if uncontrolled it will rise up and destroy you.” – Theodore Roosevelt Rains Media 38

39. Risk Mitigation What are the risks? Privacy implications Inability to succeed Few established rules or precedents Lawsuits How to manage the risks Creating a privacy policy Keeping consistency User Generated Content 39 Rains Media

40. Risk Mitigation Creating a privacy policy External Front facing policy Internal The rules of engagement Social Media policies and guidelines http://socialmediagovernance.com/policies.php Hamilton College Depaul University Brock University Laurentian University 40 Rains Media

41. Keeping Consistency Importance of realizing expectations Answering questions promptly Consistent rules of participation Non-competing attitude Sense of cohesiveness 41 Rains Media

42. User Generated Content Addressing student comments Remove comments that violate policy Be a human Reason will prevail Dealing with complaints Rains Media 42

43. Innovation and best practices within Student Services “Find what our competitors do, and do it better.” Rains Media 43

44. Best Practices Residence Registrar Counselling and Support Services Career and Employment Continuing Education 44 Rains Media

45. Residence and Housing 45 Rains Media

46. Residence and Housing 46 Rains Media

47. Registrar 47 Rains Media

48. Counselling and Support 48 Rains Media

49. Career and Employment 49 Rains Media

50. Continuing Education 50 Rains Media

51. Security and Safety 51 Rains Media

52. Best Practices Be transparent and forward with information Be conversational Be resourceful Be valuable 52 Rains Media

53. E-Counselling Central Institute of Technology, Perth Australia 24/7 service for registered students who are looking for someone to talk to. Access to notes from previous in-person meetings Confederation College uses Video Counselling Seneca College E-Counselling University of Western Ontario E-Counselling Respond within 24 hours, information encrypted 53 Rains Media

54. E-Tutoring UBC and Wikipedia Tutoring Wikipedia UNBC Online Tutoring (also Manitoba, Saskatchewan) Committed to responding within 24 hours (except holidays) Students submit papers and can be reviewed by staff http://www.youtube.com/user/khanacademy Oregon State University Real time responses on wide variety of subjects All subjects available for 24/7 replies 54 Rains Media

55. Scenarios, Discussion, and Questions “Houston, we have a problem.” Rains Media 55