2. Do you have an iPhone?
100%
98%
90%
80%
70%
60%
50%
40%
30%
20%
2%
10%
0%
Yes No
3. Which model of iPhone do you have?
45%
40% 41%
35%
30% 31%
25%
20%
15% 17%
12%
10%
5%
0%
Original iPhone 3g iPhone 3gS iPhone 4
4. What made you decide to buy an iPhone?
40%
39%
35%
30%
25%
21%
20%
19%
17%
15%
10%
5% 4%
0%
Recommendation from I'll buy anything Apple A new iPhone model Other My office required it
friend or family makes was released
5. What feature do you use most on your iPhone? (choose
one)
50%
48%
45%
40%
35%
34%
30% 31%
25%
20% 21%
15%
10%
10%
5%
3%
0%
Apps Browsing the web Texting Calling E-mail Other
6. How many pages of apps do you have?
30%
28%
25%
20%
20% 20%
18%
15%
10%
7% 6%
5%
0%
More than 5 2 pages 3pages 4 pages 5 pages 1 page
7. Which types of apps do you use most?
(choose up to 2)
35%
32% 32%
30%
25%
20%
15%
13% 12%
10%
8%
5%
2% 1%
0%
Games Social Entertainment Utilities News Lifestyle Fitness
Networking (Groupon,
Starbucks, etc.)
8. On average, how much do you spend
on apps every month?
35%
34%
30%
29%
25%
20%
18%
15%
10%
7%
5% 5%
3% 2%
0%
Nothing, I only $1 - $5 $6 - $10 $11 - $20 Nothing, I rarely $21 - $30 Over $30
get free apps get new apps
9. How do you decide which apps to get?
45%
40% 41%
35% 37%
34%
30%
31%
25%
20%
15% 15%
10% 11%
5%
0%
Searching the app App Store Top 25 or Recommendation App reviewing Recommendation Its usually an
store and reading Featured Apps list from friend or website from co-worker impulse buy, I don't
reviews family give it much thought
10. What is your age?
40%
39%
35%
35%
30%
25%
20% 19%
15%
10%
5% 5%
3%
0%
18-24 25-34 35-54 under 18 55+
