If you have heard about Google Analytics but aren't really sure how to get started with using it or find it overwhelming just to log into, this presentation will certainly help. I identify the main area Dashboard and describe some key metric areas to get an idea of the performance and visitor information happening on your website.

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WHAT TO KNOW AS A BEGINNER, AND
TIPS TO GROW YOUR AUDIENCE
GOOGLE ANALYTICS
DESIGN THEORY
[ A DIGITAL STRATEGY CREATIVE ]

2. WHO I AM
I’m a husband of 13 years, father
of 3, and jack of many trades.
I’ve been into technology since
the Tandy 1000 and like to look
for ways to do things better. I
created Design Theory to help
other businesses leverage
technology. I’m also a professional
photographer and Customer
Relations & Strategy Specialist.
JEAN PERPILLANT, JR
FOUNDER

3. US
ABOUT
We’re a creative agency that was started in
2008. We help small business owners and
entrepreneurs all around the country bring
their businesses online and create effective
strategies for growth.

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HOME SCREEN
Understanding the main screen and
where to navigate to other menus
REPORTS MENU
Which reports you should know to
how read and understand
ADMIN AREA
Creating users, adding your website,
getting the tracking code and more
MARKETING TIPS
Great ways to leverage this
information to grow traffic
AREAS OF FOCUS

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DASHBOARD MAIN AREA

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This small area packs some
great information in an easy to
read and digestible format.
From viewing your websites
Basic Performance, to Trends,
to Content Analysis that will
tell you your top pages as well
as your top landing pages.
This is an ideal place to review
often just to get quick facts on
your website.
INSIGHTS OVERVIEW

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ADMIN AREA
This area is important because you’ll find
some key items you’ll need for your
website including:
•Creating a new Tracking Code
•Adding User Access to your Analytics
•Google Search Console Linking
•Google Ads Linking
•Google Adsense Linking
All of these things are important to set
up now, even if you’re not fully ready to
leverage their capabilities yet.

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CREATING A NEW PROPERTY

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CREATING A NEW PROPERTY

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This is where you’ll be able to provide
access to
your team or associates to your Analytics
data.
There’s no need to offer up your actual
Google username and password, but the
users you provide access to will need to
use their Gmail email addresses for
access.
Lastly, you can provide certain types of
permission like Edit, Collaborate, Read &
Analyze, and Manage Users.
USER MANAGEMENT

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AUDIENCE OVERVIEW

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AUDIENCE OVERVIEW
There are a lot of reports to view and understand in
the Audience panel. We’re going to put our
attention to a few important ones each beginner
should get familiar with.
01
DEMOGRAPHICS
See Age and Gender
information
INTERESTS
Category types, employment
types and entertainment
interests
GEO
Where in the world are people
accessing your website
04
BEHAVIOR
New & returning visitors,
sessions and duration times
05
03
02
USERS FLOW
See where your visitors are entering your
website, and how they navigate from page to
page
06
ACQUISITION
What type of search lead people to your
website, social media site referrals, other
website referrals

13. TIPS TO YOUR DATA TO
•ENGAGE
•CREATE
•BE RELEVANT
LEVERAGING

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ACQUISITION OVERVIEW

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USER FLOW
Understand Buyers Actions
Number of Interactions Per User
Navigation Flow from Landing Pages

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COMPARATIVE DATA REVIEW

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You now have a lot of information to consider when it comes to
your marketing efforts. Whether you’re just starting out or
needing a refresher on understanding what has been and what
hasn’t been working for you, having a grasp on hard data is
essential to your success. Making decisions on what platforms
perform better, where your efforts are best with engagement
and more all lies in the data.
BENCHMARK YOUR DATA
Track your metrics for each month, and
review what existing content you have, and
what you’ve added. Compare this data to
other months and the same time next year.
OPTIMIZE EVERYTHING
Level up your page load speeds, remove
unnecessary code/plugins, sliders were 5
years ago, install an SSL Certificate, add/
modify your page titles, meta descriptions
STRATEGY TIPS
CREATE VARIOUS CONTENT OFTEN
2000 word blog posts, embedded videos
with good descriptions, attractive CTAs,
streamlined checkout process
KNOW YOUR AUDIENCE
Everyone may not be your audience. Study
your metrics and user flow to increase
returning visitors and page duration times.
Give them value, and they’ll return.
CREATE A STRATEGIC A PLAN
In order to find true success, you’ll need to
map out what is working and not working
in your content, social channels, and other
marketing avenues

18. Get familiar with the Keyword Tool Post multiple times a day
CAPTURE MORE CONTENT
Be consistent
ENGAGE OFTEN REALLY USE GOOGLE
You’re now equipped
TOOLS
E N G A G E A N D C O N Q U E R
NOW GET OUT THERE

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CONTACT US
j p D e s i g n T h e o r y . c o m
@jpDesignTheorye-mail@jpDesignTheory.com407.490.2425