Social networks market in Russia | 2008-2015
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J’son & Partners Consulting is glad to declare the main results of the research on Social networks market in Russia, conducted in September 2010. This research provides analysis of Russian social networks market, main tendencies in social networks development, market volume, business models, social networks payment systems (SMS, web money, etc.), commissions as well as forecasts of technological development and evolution of social networks audience up to 2015.
![Market watchSocial networks market in Russia, 2008-2015October 2010J’son & Partners Consulting is glad to declare the main results of the research on Social networks market in Russia, conducted in September 2010.This research provides analysis of Russian social networks market, main tendencies in social networks development, market volume, business models, social networks payment systems (SMS, web money, etc.), commissions as well as forecasts of technological development and evolution of social networks audience up to 2015. <br />Active social networks users in Russia<br />According to J’son & Partners Consulting estimations, active audience of social networks in Russia in 2009 was 31 million users, up 38% comparing to 2008. Proportion of Internet users who use social networks from the total number of Internet users is growing fast achieving 76,5% at average till 2015.<br />Active social networks users in Russia, 2008-2015<br />Source: J’son & Partners Consulting<br />Internet access growth is the main driver for social networks acceptance, but not the only one. Social networks are getting more and more popular among Internet users of all ages as they provide environment for users to have fun, communicate and interact with their friends and families as well as to make new friends. <br />J'son & Partners Consulting forecasts further growth of social games audience: in 2009, every third user of social networks played social games, while in 2015 every second user will be a player. <br /> 2009 2015 number of active social networks users 31 mln 76 mln share of social network users playing social games 32,3% 55,3% Share of social network users paying for virtual 8,5% 25,7%goods/services<br />Источник: J’son & Partners Consulting<br />Social networks market volume in Russia<br />According to J’son & Partners Consulting valuation, social networks market volume in Russia in 2009 reached USD 105 mln. Social networks market volume will grow fast till USD 1506 million in 2015, taking into account income from virtual goods/services and income from games and applications. Proportion of revenue from goods/services will decrease from 73,2% in 2009 till 65.4% in 2015 in social networks revenue distribution, while revenue from games and applications will achieve 34.63% by 2015.<br />Social networks revenue distribution <br />Source: J’son & Partners Consulting<br />We project share of social networks users paying for virtual goods/services 25,7% in 2015, up from 8,5% in 2009. The main driver for such tendency is growing popularity of online payments. People now mostly use sms payments to buy virtual goods/services. We believe payment systems are getting more acceptance in Russia while other sources of online payments are developing pretty fast. The most promising are banking cards, web money and universal payment systems.<br />Shift from sms payments to various payment systems, web money and credit cards or reducing sms payments commissions will bring additional revenue to social networks. Running non-gaming applications such as pay TV, music and video content, improvement of user interface may give may significantly increase number of paying users according to our estimations.<br />In the next five years we expect social networks market growth in Russia. The main drivers of such a tendency are:<br />,[object Object]](https://image.slidesharecdn.com/socialnetworkmarketwatch20100610eng-110318100937-phpapp02/85/Social-networks-market-in-Russia-2008-2015-1-320.jpg)
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Social networks market in Russia | 2008-2015
- 2. At the end of 2009, broadband penetration in households was about 30%, and by 2015 it will reach 63%.
- 3. Development of new applications which allow social network users promptly meet their needs for better services and more personalization
- 4. Emergence of API (Application Programming Interface) for external parties (web-sites, customers, clients, etc.) and integration with external web-sites
- 5. API for external parties allows independent resources to interact with social networks users to run their applications and additional services on their side as well as attract new audience.
- 7. Relatively high cost of telecom services in the Russian regions.
- 8. Still low level of confidence in payment systems and their poor development, high proportion of SMS (characterized by high commissions) in payments structure.Despite existing constrains to development, the effect of growth factors, according to J'son & Partners Consulting, will affect more strongly, increasing social networks market to USD 1,5 bln till 2015. <br />FOR FUTHER INFORMATION PLEASE CONTACT:Pavel ErmolichSales ManagerPavel@json.ruwww.json.ru<br />Market watch is prepared by J'son & Partners Consulting. We try our best to provide actual and forecast data fully reflecting the situation and available at the time of research publication. J'son & Partners Consulting reserves the right to revise the data after publication. <br />