3. What is LinkedIn ?
• LinkedIn is part of what is known as the “Social Media
Revolution” that includes Google, Facebook, Twitter,
Youtube, Flickr, and more.
• LinkedIn allows you to go beyond a resume or cover letter
and gives you the ability to showcase your work
experience, skills, education, portfolio, and more!
4. What is LinkedIn ?
• LinkedIn connects you to your trusted contacts and helps
you exchange knowledge, ideas and opportunities with a
broad network of professionals.
• Worlds Largest Professional Network with over 175 million
• Over 20 million students and recent college
• Over 1,000,000 Groups (majority are employment related)*
6. Can I use LinkedIn to Build
Business Relationships and Recruit?
7. Accessing my LinkedIn Account
• Cloud based account (not stored locally)
• Access from devices such as:
• Smartphone (iPhone, Android, Windows Phone, etc.)
• Tablets (iPad, Android, Windows)
8. Steps to set up a LinkedIn Account
• Creating a LinkedIn Account - STEP BY STEP PROCESS
• Add Photo and Basic Information
• Write a Summary
• Add Jobs (include ALL of your jobs)
• Add Skills, Expertise, Links, Honors, Interests, Volunteer
• Fill out your Industry, Contact Information and postal code
• Add Education and Additional Information
9. Profile Building
• The more you do, the more contacts you could have in your
• Fill out your LinkedIn profile.
• Check for former colleagues and classmates who are on
LinkedIn by using specific LinkedIn search tools.
• Import your Outlook contacts.
• Import your Webmail contacts.
• Check for people who share a group or affiliation with you.
10. Profile Building continued...
• Go through your business cards for potential contacts and
search for them on LinkedIn. Send them an Invite or Request
• Search through your 1st degree network connections.
• Advertise yourself through LinkedIn Answers.
14. Enhancing your LinkedIn Profile
• Create a customized URL. For example, you can set up your
LinkedIn profile to be found at
www.linkedin.com/in/jmpendergrass instead of the default,
which could be www.linkedin.com/in/4JPA678.
• This is good when networking with other professionals,
helps make you look professional, and is easier to
• USE IT ON YOUR BUSINESS CARDS!
• Add as many past employers as you have had so former co-
workers can find you.
• Make sure your professional headline emphasizes keywords you
want to use to promote yourself.
15. Enhancing your LinkedIn Profile
• Make your profile public and set it to Full View so
your LinkedIn profile will show up in web search
• You can set the account to private, but it will
make it more difficult for you to be discovered
and connect with other professionals.
• Add links from your LinkedIn profile to web sites you
are trying to promote like your blog, e-commerce
store, or company web site.
• For web site links that you add to your profile,
select other and rename each link to include
• Avoid using generic name such as “My Blog”.
Instead use a name that will bring attention to
your site, such as “James’s Career Crossroads
16. Enhancing your LinkedIn Profile
• Include an e-mail addresses in your profile so people
can connect with you.
• LinkedIn does not display your e-mail addresses to
the public; they simply keep your e-mail addresses on
file when someone tries to connect with you.
• Fill out the Summary field of your profile with
critical skills and important career-related
keywords, and fill out the Skills section.
17. Enhancing your LinkedIn Profile
• Add a link to your LinkedIn profile in your e-mail
• Use the People You May Know feature.
• Meet people on LinkedIn (through LinkedIn Answers,
Groups, Jobs, and People Search) and then invite them
to your network.
• Recommendations help illustrate your achievements,
project credibility, and show why people enjoy
working with you.
• Ask your 1st degree trusted contacts for
recommendations and reciprocate.
• When recruiters look at the recommendations you’ve
received, it gives them a better snapshot of your
• Discover popular topics in your profession or area of
• Be an active participant, be visible.
• Follow top contributors.
• Post relevant Topics, Jobs, Events
• Start a Poll
• Gain access to new LinkedIn members who may be good
20. LinkedIn Polls
• Polls allow you to pose business or research related
questions to your groups.
• Increase visibility
• Gain new insight and knowledge
21. LinkedIn Answers
• New Feature on LinkedIn to encourage active
• Allows you to answer questions and show that you are
an expert in that area, or you can get feedback on
questions that you may have.
• The more questions you answer, the more opportunities
you will have to be recognized as being knowledgeable
in that subject.
22. Applications for LinkedIn
• LinkedIn has value added applications such as:
• Amazon Reading List
*These allow your network, or potential LinkedIn
connections, to learn more about your projects,
preferences, and activities.
• Basic search allows you to use keywords to search for
jobs posted on LinkedIn.
• Using advance search allows you to better define your
search and add location information (what city/state
you want to look).
• If no jobs are posted, the search engine uses
SimplyHired to search for jobs outside of
• You can save jobs you’ve looked at to review later,
and save searches so you can run them at a later
• Discover popular companies in your profession or area
• Search for jobs posted by each company.
• Find people you can connect with, or connections that
can connect you, at the company.
25. Modifying Account Information
• Can I change my email address?
• Can I Edit my Profile?
• Can I change my password and settings?
• Can I change my notification settings (Email alerts)?
• Can I link to my other social media accounts?
• Can I allow or deny access to my account?
26. Things NOT to do on LinkedIn
• Post when you are emotional or give/share personal
• Spelling or grammar errors present on your profile.
• Fail to provide anything of value.
• Make a contribution – information, a link, comment
• Failing to provide links to other sources.
• One of the most valuable parts of LinkedIn is making it
easy for people to discover new articles, Web sites, or
27. Some Great LinkedIn Resources…
• The official site for LinkedIn where you can find
tutorials, webinars and step by step assistance.
• “LinkedIn for Dummies”
• Comprehensive book with lots of information on how
to use LinkedIn.