The document provides tips for optimizing a LinkedIn profile to be found and make connections. It recommends using keywords in the headline and summary, including a photo instead of an avatar, researching relevant keywords, and leveraging recommendations, work samples, and group participation to establish authority and develop relationships.

1. OPTIMIZE YOUR PROFESSIONAL
HEADLINE AND SUMMARY TO
GET FOUND AND MAKE
CONNECTIONS ON LINKEDIN
JEANNETTE PALADINO
WRITER-IN-CHIEF
WRITE SPEAK SELL
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

2. YOUR LINKEDIN PROFILE
• “Professional Headline” and “Summary” critical.
• Optimize for keywords.
• Be searchable.
• Promote your brand.
• ALWAYS use a photo of yourself and not an
impersonal avatar.
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

3. KEYWORD RESEARCH
• Search your keywords – what words are
competitors using?
• What keywords are clients or employers
searching for?
• Experiment with key words in your Professional
Headline.
• Goal is to be found on Page 1 of LinkedIn
searches for your keywords.
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

4. PROFESSIONAL HEADLINE
USING KEYWORD PHRASES
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

5. PROFESSIONAL HEADLINE
USING NARRATIVE
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

6. JEANNETTE PALADINO
PAGE 1 RANKING
SOCIAL MEDIA WRITER
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

7. SUMMARY – YOUR BRAND
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

8. LEVERAGE YOUR
CONTACT INFORMATION
• Name of company website
• Link to articles, blog, awards, etc.
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

9. LINKEDIN RECOMMENDATIONS
• Establishes credentials – Get recommendations from
clients, company colleagues, former employers
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

10. PROMOTING YOUR WORK
LinkedIn Applications has been replaced with a
new feature that lets you display samples of your
work on your profile. You can link to or upload
images, presentations, videos, or documents. This
adds to your authority.
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

11. HOW TO EXTEND AN INVITATION
TO CONNECT
Do NOT use default invitation: “I'd like to add you to my
professional network on LinkedIn.”
Personalize:
Subject line: Your TED talk inspired me to write
Dear Mr. Jones,
Your TED talk reinforced my decision to switch from teaching political
science to a career in journalism. I enjoyed our brief conversation
afterwards. I’m sure that your updates on LinkedIn would be very
helpful as I gather the information I need to make this transition. Would
you be willing to connect with me on LinkedIn? I’d be very grateful and
please don’t hesitate to ask if there is anything I can do to be helpful to
you.
Sincerely,
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

12. LINKEDIN GROUPS
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

13. LINKEDIN GROUPS
• Over 1.5 million Groups. Be selective.
• Join your Company’s Group.
• Start and engage in discussions.
• Be careful not to “spam” groups and appear to
be self-serving. You will be barred.
• Develop relationships off-line.
• Give in order to get.
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

14. FWA LINKEDIN GROUP
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

15. PWC LINKEDIN GROUP
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com

16. COMPANY PAGES – ERNST & YOUNG
• Follow and comment on your Company’s page.
• Keep up to date on Company developments
© Jeannette Paladino 2013 | http://writespeaksell.com | jpaladino@writespeaksell.com