Social media workshop for RWJF Clinical Scholars #rwjfcsp2014
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My slides for the #rwjfcsp2014 training!
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Social media workshop for RWJF Clinical Scholars #rwjfcsp2014
- 1. #rwjfcsp2014 Social Media: Friend or Foe? RWJF Clinical Scholars Social Media Training Joyce Lee, MD, MPH Doctor as Designer Twitter: @joyclee
- 2. Open the homework http://bit.ly/rwjfcsp2014 Sign up for and open: Twitter, Hootsuite, Buffer, Bulk Buffer, Tweetdeck, and Little Porkchop
- 3. JAMA Pediatrics Social Media Editor
- 7. #rwjfcsp2014 How do I tweet? How do I change privacy settings until I feel comfortable tweeting?
- 8. #rwjfcsp2014 What are the interface differences between Facebook, Linkedin, and Twitter?
- 18. #rwjfcsp2014 What platforms are good for engaging the public vs. research professionals?
- 19. 73% of adults are on some kind of social networking site Pew Internet http://goo.gl/oP5bKZ 67% 20% 15% 16% 13% 71% 22% 21% 18% 17% Facebook LinkedIn Pinterest Twitter Instagram 2012 2013 Social Media Site Use (%)
- 21. #rwjfcsp2014 How is content is presented on different social media channels?
- 23. #rwjfcsp2014 How can I be efficient with social media? How do you stay on top of important feeds?
- 29. #rwjfcsp2014 How do I balance professional vs. personal use of social media? Should I create 2 accounts? What is the right balance of professional and personal tweets?
- 31. When a physician asks, “Should I post this on social media?” the answer does not depend on whether the content is professional or personal but instead depends on whether it is appropriate for a physician in a public space
- 32. #rwjfcsp2014 What are the do’s and don’ts of social media?
- 35. Remember HIPAA! Don’t talk about patients, even in general terms If you wouldn’t say it in an elevator, don’t say it online
- 37. “Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal” Follow the 12-word Social Media Policy from the Mayo Clinic http://goo.gl/kxNca2
- 38. #rwjfcsp2014 The experience was underwhelming, I suspect because I am a Twitter novice and don’t have many followers. How do you build a following?
- 39. Followers: Tweet frequently. Have something interesting to say. Livetweet events and breaking news. Find & follow people who share your interests. Join the conversation. Give more than you ask for. Join tweetups and Twitter chats. Be yourself.
- 40. #rwjfcsp2014 How do you optimize the impact of social media use?
- 44. #rwjfcsp2014 How do we alert media about our research and work?
- 46. 59%of journalists are on Twitter
- 48. #rwjfcsp2014 How do create a social media presence and brand yourself?
- 49. #rwjfcsp2014 How do you sell yourself in a humble and professional way? What is the balance between informative and obnoxious?
- 55. #rwjfcsp2014 How do you use Twitter to continue research discussions?
- 56. #rwjfcsp2014 What are tips for relating complex concepts to the media without your work getting used to portray an inaccurate point?
- 58. #rwjfcsp2014 How do you partner with creators of new media (apps) to provide health promotion interventions?
- 61. #dataviz
- 65. #rwjfcsp2014 How do you effectively engage on social media?
- 70. #rwjfcsp2014 Previous academic climates would never allow the reporting of results without proper peer review. How do you see social media fitting in with or breaking that norm?
- 72. #rwjfcsp2014 How do you develop a media campaign? How you harness harness social media for changes in community health through research dissemination, data collection, and building momentum for initiatives (social movements)?
- 73. Articleurl&utm_campaign=social_42414&utm_me dium=email&utm_source=healthdesignbyus Articleurl&utm_campaign=social_42414&utm_me dium=twitter&utm_source=@healthbyus Articleurl&utm_campaign=social_42414&utm_me dium=facebook&utm_source=healthdesignbyus Then use a shortener like Bitly.com
- 74. #rwjfcsp2014 Wise words from one of your very own: I believe it is likely inevitable that all of us will need to learn how to tweet about our research and topics that are relevant to our careers
- 75. Thanks to: University of Michigan RWJF CSP The network on Twitter Jianqi Chen, Wei Wang I love twitter Follow @joyclee & @healthbyus http://www.doctorasdesigner.com/ #rwjfcsp2014