Joyce Sullivan, SocMediaFin.com share her latest Top 10 LinkedIn Tips - Essentials and Advanced to Lee Hecht Harrison networking group. Topics include: Share a message, Write a post, Get Introduced, Be Generous!

1. LinkedIn
Top 10 Tips
Essen0als & Advanced
Created and presented by:
Joyce Sullivan
SocMediaFin, Inc.
January 26, 2016
@JoyceMSullivan @SocMediaFin @ProfJoyceSull

2. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan

3. The 5 ques'ons℠- with your answers
1. Who are you?
2. What do you have to say?
3. Who are you trying to
reach?
4. How do they WANT to be
reached?
5. Once you are ready to
connect, then what?

4. The 5 ques'ons℠
1. Who are you?
Employee, business-line owner,
industry execu0ve, wealth
manager, private banker
2. What do you have
to say?
Great skills, great products,
excellent company to work with,
outstanding service
3. Who are you
trying to reach?
Hiring manager, current
customer, new customer,
industry leaders, compe0tors

5. ! Email (home or work)
! Voicemail
! Phone text
! LinkedIn
! TwiYer
! LinkedIn
! Facebook
! In Person
! Other public or private messages
The 5 ques'ons℠
4. How do they
WANT to be
reached? ... Or
not.
5. Once you are
ready to connect,
then what?
What’s your plan?
How do you develop meaningful
connec0ons while naviga0ng the
world of online
communica0ons?

6. Top Ten Essentials
① Professional Photo 60%+ improved connection results
② Functional Title improves search engine optimization (SEO)
③ Custom weblink your personal web site link / email footer
④ Connections 200+ = greater 1st 2nd 3rd connection depth
⑤ Photo Visibility Make available to Everyone
⑥ Summary Pick one: 1st or 3rd person voice
⑦ Education, Experience: The core of who you are
⑧ Awards, Publications: Unique and distinguishing
⑨ Interests Interests outside of work
⑩ Groups Leveraging group connections

7. LinkedIn – The Essentials
① Name
② Professional Photo
③ Functional Title
④ Background photo
⑤ Location
⑥ Industry
⑦ Custom weblink
⑧ Connections
⑨ Photo Visibility
⑩ Education
11 Experience
12 Summary
13 Endorsements
14 Recommendations
15 Awards
16 Publications
17 Patents
18 Interests
19 Groups

8. Adjusting what’s Under the Hood
Edit Your Profile
Hover cursor over
profile and the
‘pencil edit icon’ will
appear

9. Adjusting what’s Under the Hood
Edit Background
Hover cursor here:
‘Edit background’
will appear

10. Adjusting what’s Under the Hood
Edit Photo Visibility

11. Adjusting what’s Under the Hood
Edit Public Profile Visibility

12. Adjusting what’s Under the Hood
Public Profile Visibility

13. Adjusting what’s Under the Hood
Your Public Profile Settings

14. Now that you’ve got the essentials,
Here are TOP TEN tips for
- engaging
- sharing your voice
- getting introduced
- being generous

15. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions

16. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions

17. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions

18. Sharing Your Voice
2. Comment on an article and mention others
Include weblink to article; LinkedIn displays photo and beginning
of article; add your own comment above story for engagement

19. Sharing Your Voice
3. Share video, add your comment, invite others to
engage

20. Sharing Your Voice
4. Be generous. Share your connections’ successes

21. Sharing Your Voice
5. Publish a Post
LinkedIn’s blogging platform

22. Sharing Your Voice
6. Create your draft

23. Sharing Your Voice
6. Publish Your Article + Alert Your Connections

24. Warm Introductions
7. Mining Your 1st Degree Connections
for 2nd Degree Introductions

25. Advanced Tips
8. Use Keywords to Find 2nd Degree Connections in
your areas of interest

26. Advanced Tips
9. Set up Slideshare, Share your Presentations,
include in your LinkedIn Profile Sections
Slideshare presentation can be featured in your LinkedIn
http://slideshare.com/joycemsullivan

27. 10. Be generous
- refer a friend
-write a recommendation
- share another’s post
- listen
- be kind
Do the next right thing
It comes full circle
~ the world is listening
~ they will remember your kindness
~ and will open doors for you

28. Social Media Strategy
Programs
o Branding – personal and professional
o LinkedIn profile branding and relaunches
o Social media training and staff development
o Keynote speaker – company & industry events
Visit us > SocMediaFin.com
@JoyceMSullivan
https://youtu.be/1npHLVuyviE

29. Thank you!
LinkedIn:
http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan
@SocMediaFin
@ProfJoyceSull
Instagram: @JoyceMSullivan
http://instagram.com/joycemsullivan
Slideshare:
http://www.slideshare.net/joycemsullivan
About.Me
http://about.me/joycemsullivan
Email:
info@socmediafin.com
@JoyceMSullivan

30. LinkedIn
Top 10 Tips
Essen0als & Advanced
Created and presented by:
Joyce Sullivan
SocMediaFin, Inc.
January 26, 2016
@JoyceMSullivan @SocMediaFin @ProfJoyceSull