Joyce Sullivan, SocMediaFin.com gives her Top 10 LinkedIn Tips both Essentials and Advanced to Lee Hecht Harrison networking group. Topics include: Share a message, Write a post, Get Introduced, Be Generous!

1. LinkedIn
Top
10
Tips
Essen0als
&
Advanced
Created
and
presented
by:
Joyce
Sullivan
SocMediaFin,
Inc.
September
29,
2015
September
29
2015
@JoyceMSullivan
@SocMediaFin
@ProfJoyceSull

2. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan

3. The
5
ques'ons℠-­‐
with
your
answers
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
4.
How
do
they
WANT
to
be
reached?
5.
Once
you
are
ready
to
connect,
then
what?

4. The
5
ques'ons℠
1.
Who
are
you?
Employee,
business-­‐line
owner,
industry
execu0ve,
wealth
manager,
private
banker
2.
What
do
you
have
to
say?
Great
skills,
great
products,
excellent
company
to
work
with,
outstanding
service
3.
Who
are
you
trying
to
reach?
Hiring
manager,
current
customer,
new
customer,
industry
leaders,
compe0tors

5. The
5
ques'ons℠
4.
How
do
they
WANT
to
be
reached?
...
Or
not.
!
Email
(home
or
work)
!
Voicemail
!
Phone
text
!
LinkedIn
!
TwiYer
!
LinkedIn
!
Facebook
!
In
Person
!
Other
public
or
private
messages
5.
Once
you
are
ready
to
connect,
then
what?
What’s
your
plan?
How
do
you
develop
meaningful
connec0ons
while
naviga0ng
the
world
of
online
communica0ons?

6. LinkedIn – The Essentials
① Name
② Professional Photo
③ Functional Title
④ Background photo
⑤ Location
⑥ Industry
⑦ Custom weblink
⑧ Connections
⑨ Photo Visibility
⑩ Education
11 Experience
12 Summary
13 Endorsements
14 Recommendations
15 Awards
16 Publications
17 Patents
18 Interests
19 Groups

7. The Essentials
① Professional Photo look the part
② Functional Title drives search engine results
③ Custom weblink your name vs alphanumeric
④ Connections 200+ = 1st 2nd 3rd connection depth
⑤ Photo Visibility Make available to Everyone
⑥ Summary Using 1st vs 3rd person voice
⑦ Education, Experience: The core of who you are
⑧ Awards, Publications: Unique and distinguishing
⑨ Interests Interests outside of work
⑩ Groups Leveraging group connections

8. The essentials get you started ~
The next Top Ten are all about
- engaging
- sharing your voice
- getting introduced
- being generous

9. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140 characters including weblinks and connection mentions

10. Sharing Your Voice
2. Comment on an article and invite others
Include weblink to article; LinkedIn displays photo and beginning
of article; add your own comment above story for engagement

11. Sharing Your Voice
3. Share video, add your comment, invite others to
engage

12. Sharing Your Voice
4. Be generous. Share your connections’ successes

13. Sharing Your Voice
5. Publish a Post
LinkedIn’s blogging platform

14. Sharing Your Voice
6. Create your draft
Publish a post

15. Sharing Your Voice
6. Publish Your Article + Alert Your Connections

16. Warm Introductions
7. Mining Your 1st Degree Connections
for 2nd Degree Introductions

17. Advanced Tips
8. Use Keywords to Find 2nd Degree Connections in
your areas of interest

18. Advanced Tips
9. Set up Slideshare, Share your Presentations,
include in your LinkedIn Profile Sections
Slideshare presentation can be featured in your LinkedIn
http://slideshare.com/joycemsullivan

19. 10. Be generous
- refer a friend
-write a recommendation
- share another’s post
- listen
- be kind
Do the next right thing. It will come full circle
- the world is listening and they will remember your
kindness

20. Social
Media
Strategy
Programs
o
Branding
–
personal
and
professional
o
LinkedIn
profile
branding
and
relaunches
o
Social
media
training
and
staff
development
o
Keynote
speaker
–
company
&
industry
events
Visit us >
SocMediaFin.com
@JoyceMSullivan
https://youtu.be/1npHLVuyviE

21. Thank you!
LinkedIn:
http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan
@SocMediaFin
@ProfJoyceSull
Instagram: @JoyceMSullivan
http://instagram.com/joycemsullivan
Slideshare:
http://www.slideshare.net/joycemsullivan
About.Me
http://about.me/joycemsullivan
@JoyceMSullivan

22. LinkedIn
Top
10
Tips
Essen0als
&
Advanced
Created
and
presented
by:
Joyce
Sullivan
SocMediaFin,
Inc.
September
29,
2015
September
29
2015
@JoyceMSullivan
@SocMediaFin
@ProfJoyceSull