Learn strategies for building your LinkedIn profile to secure the best opportunities in 2015. Joyce Sullivan brings us up to date on social media best practices, including: Upgrade Your Social Media Style A Social Media Review: Yesterday - Today - Tomorrow The Five Questions ~ Brand. Message. Audience. Tool. Journey Early Adopter or Late Bloomer? Tips for getting started or updating your approach http://allwomeninmedianyc.org/meetinginfo.php?id=21&ts=1421160718

1. Social
Media
and
You
Yesterday.
Today.
Tomorrow.
The
Five
Ques:onsSM
What
you
need
to
get
started
or
update
your
approach
Created
and
presented
by:
Joyce
Sullivan
Founder
and
CEO
SocMediaFin,
Inc.
January
14,
2015
January
2015
@JoyceMSullivan
@AWM_NYC
#awmnyc

2. Today
@JoyceMSullivan
@AWM_NYC
#awmnyc
Photo credit: Aaron Kilby @kilby76

3. Yesterday
Photo credit:
http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg
@JoyceMSullivan
@AWM_NYC
#awmnyc

4. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
@AWM_NYC
#awmnyc

5. Before
asking
“Which
social
media
tools
should
I
use?”
answer
these
5
ques'ons℠
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
5.
Once
you
connect,
then
what?
4.
How
do
they
WANT
to
be
reached?...
or
not

6. The
5
ques'ons℠
1.
Who
are
you?
Employee,
business-­‐line
owner,
industry
execu:ve,
wealth
manager,
private
banker
2.
What
do
you
have
to
say?
Great
skills,
great
products,
excellent
company
to
work
with,
outstanding
service
3.
Who
are
you
trying
to
reach?
Your
current
customer,
poten:al
new
customer,
industry
leaders,
compe:tors

7. The
5
ques'ons℠
4.
How
do
they
WANT
to
be
reached?
...
Or
not.
!
Email
(home
or
work)
!
Voicemail
!
Phone
text
!
Instant
message
!
Twi^er
!
LinkedIn
!
Facebook
!
(public
or
private
message)
5.
Once
you
are
ready
to
connect,
then
what?
How
do
you
develop
meaningful
connec:ons
while
complying
with
industry
regula:ons
or
social
media
restric:ons?

8. The
5
ques'ons℠-­‐
with
your
answers
1.
Who
are
you?
2.
What
do
you
have
to
say?
3.
Who
are
you
trying
to
reach?
4.
How
do
they
WANT
to
be
reached?
5.
Once
you
are
ready
to
connect,
then
what?

9. Do a Social Media Review
Yesterday. Today. Tomorrow
! Yesterday:
! Joyce Murray:
! Original New Jersey girl ~ Montville, New Jersey; 3 addresses and never moved...
! Olivetti Underwood Lettera 32 circa 1973 will travel
! Special education teacher with school district newsletter
! Career Invention: Business. Finance. Banking. Project Management. Social Media
! Today:
! Joyce Murray Sullivan
! @JoyceMSullivan <- my ‘brand’ my name across all my social media sites
! Social Media Reinvention: beta testing mobile apps
! Talk to the world! ~ and beyond?! NASA, Mars, Space Travel
! Tomorrow:
! Still the 5 Questions…

10. Today
@JoyceMSullivan
@AWM_NYC
#awmnyc
Photo credit: Aaron Kilby @kilby76

11. Social
Media
Tools
–
established
and
emerging
And
many
more…
2006
2004
2011
2005
Launched:
2002
2011

12. Source: http://visual.ly/impact-social-media-pr-industry-infographic
Follow @IliyanaStareva
Sept 30, 2014

13. @JoyceMSullivan
@AWM_NYC
#awmnyc
Suggested tweet:
Hi, @IliyanaStareva thanks for social media info on PR industry c
@JoyceMSullivan @awm_nyc #awmnyc

14. http://www.iliyanastareva.com/

15. @JoyceMSullivan
@AWM_NYC
#awmnyc

16. Social
media
communica:ons
Social media compliance
software needs to be in place
to monitor and archive social
media posts

17. Tomorrow
@JoyceMSullivan
@AWM_NYC
#awmnyc

18. My fitbit
“wearables”
Year In
Review
@JoyceMSullivan
@AWM_NYC
#awmnyc

20. http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare

21. Social
Media
Tools
–
established
and
emerging
And
many
more…
2006
2004
2011
2005
Launched:
2002
2011

22. Do a Social Media Review
Yesterday. Today. Tomorrow
① Who am I? (My Brand)
② What do I have to say? (My message)
③ Who am I trying to reach? (My audience)
④ How do they want to be reached? (My tools – e.g.
LinkedIn, Blog, twitter, email, text, voicemail)
⑤ Once you connect, what’s next? (My journey and
my relationships)
~~~~~~~~~

23. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
@AWM_NYC
#awmnyc

24. Social
Media
Strategy
Branding
Program
Management
o Social
media
webinars
and
seminars
o Branding
–
personal
and
professional
o Program
management
services
o Social
media
training
and
staff
development
o Keynote
speaker
for
company
events
and
industry
conferences
Visit us >
SocMediaFin.com
@JoyceMSullivan
@AWM_NYC
#awmnyc

25. Answering your Five Questions…
You can find me @JoyceMSullivan
LinkedIn:
http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan
@SocMediaFin
@ProfJoyceSull
Instagram: @JoyceMSullivan
http://instagram.com/joycemsullivan
Slideshare:
http://www.slideshare.net/joycemsullivan
About.Me
http://about.me/joycemsullivan
@JoyceMSullivan
@AWM_NYC
#awmnyc

26. Social
Media
and
You
Yesterday.
Today.
Tomorrow.
The
Five
Ques:onsSM
What
you
need
to
get
started
or
update
your
approach
Created
and
presented
by:
Joyce
Sullivan
Founder
and
CEO
SocMediaFin,
Inc.
January
14,
2015
January
2015
@JoyceMSullivan
@AWM_NYC
#awmnyc