Some time ago, I woke up on a Sunday morning and started to tweet my pals. And then I saw the trending tweets -- about a Mommy Blogger controversy about how moms hated the new online Motrin campaign. I looked at the string and saw that no one knew how to get ahold of Motrin's agency -- so I knew how and told them (momies) if they wanted I would do just that for them and blog the response. So here's that blog. The result by the endof the day the ad campaign was down and Moms became more a part of Motrin's ad development. Power to the people. Of course it helped that I had worked as a VP for major ad agencies in a past life! joyceschwarz@gmail.com Follow me at www.hollywood2020.net For download contact joyce

1. By Joyce Schwarz blogging at www.hollywood2020.net which is a blog on next
generation media and content by author Joyce Schwarz. Why am I listing my
credentials first because despite 1/2 million page views and 3 years on the
scene, not many digerati really seem to follow www.hollywood2020.net and I
want them to see what's up with the Twitterstorm & more Check all of it out
by searching www.twitter.com for #motrinmom
Schwarz has written more than 200 articles on new media and 5 books MULTIMEDIA: Gateway to the Next Millenium (1994),
Multimedia 2000 (Natl. Assn. Broadcasters 1993) and TECH TV's CUTTING THE CORD, Guide to going wireless and head of
JCOM, www.joycecom.com emerging media and entertainment and new product/company consultant .
Plus she is the author of THE VISION BOARD #1 Spiritual bestseller
Amazon.com, http://tinyurl.com/visionboardamazon. Email:
joycecom@aol.com for more comments on #twittermom. Schwarz was the
first blogger or media person to contact the direcctor of communicaton for
TAXI, Motrin ad agency of record.
FIRST -- the video animation IS STILL UP ON www.motrin.com -- someone has
posted online that it was taken off - NOT TRUE...animation is still up. See my
previous post http://tinyurl.com/mmotrin for whole story on how I called
agency and talked to a rep earlier today etc.
SECOND: The blogger who some other tweets are saying started controversy or
wrote about the animation on www.motrin.com is according to another
twitter member: momfuse The post that started it all (she needs credit)
http://tinyurl.com/5tzum3
HERE ARE SOME VERY QUICK SCREENGRABS of the video at www.motrin.com.
from www.motrin.com from an animation called: Motrin Mom-alogue as
posted on www.hollywood2020.net @ 2:45 p.m. PST Sunday, November 16

2. another screenshot from what www.motrin.com calls Motrin momalogue
as posted on www.holywood2020.net reporting on the twitter storm on
moms vs motrin #motrinmom @ www.twitter.com
on the right side of the Motrin.com screen it says Motrin Momalogue as
posted on www.tinyurl.com/mmotrin by Joyce Schwarz blogging at
www.hollywood2020.net'
here is how the video opens click on the arrow on www.motrin.com and
wait for 10-15 seconds it must load first then watch Momalogue from
Motrin's ad agency.
another screenshot from the now 'famous' Motrin Momalogue
www.motrin.com as posted by Joyce Schwarz on www.hollywood2020.com in
response to her post www.tinyurl.com/mmotrin
This is one of the final screenshots in the animation posted at
www.motrin.com promoting Motrin to moms in a little video called
Momalogue -- this appears to be the most controversial screen according to
tweets on www.twitter.com for #twittermom One tweet complained about
how zany or yes, crazy the eyes and cartoon quality appeared to denigrate
moms according to her post. Amazing 2000 twitter posts in less than 24
hours. Youtube videos & a chat online tonight. Joyce Schwarz, veteran ad
agency exec and consultant to agencies www.joycecom.com and via email at
joyce @joyce dot com was first to contact the ad agency TAXI's rep --Taxi NYC
is agency of record for Motrin see www.tinyurl.com/mmotrin
momfuse wrote to joycecom on twitter and said "The post that started it all
(she needs credit) http://tinyurl.com/5tzum3"

3. Note this blogger Joyce Schwarz also called the 1-800 number listed on Motrin
-- here it is
This site is published by McNeil Consumer Healthcare, a Division of McNEIL-
PPC, Inc., which is solely responsible for its contents. This website is
intended for visitors from the United States. Questions or comments? Call
1-800-962-5357
IT WAS A RECORDING that at first thought I was talking about Paquin (not
MOTRIN) I had to correct the recording which says callback during work hours.