The document discusses how the college application process has become more complex over time with more deadlines, complicated applications, and greater challenges for admission and financial aid. It then provides statistics showing increases in tuition rates for colleges in South Carolina from 2009-2010 to 2010-2011, with increases ranging from 3.5% to 14.75%. The rest of the document introduces Dr. Jim Overton as an independent educational consultant who helps students individually with the college application process by providing services like assisting with applications, editing essays, helping students find target schools, and advising them on financial aid and scholarships.