Lecture for grade 6 arts, 1st quarter.

1. LOGO
DESIGN
Elements and Principles of Logo
Design

2. WHAT IS A LOGO?
 A logo is a sign, symbol, trademark or
badge which conveys the identity or
ownership of a product, company,
campaign or concept.

5. 1. Simple
• Logos should be easy to recognize by a glance;
allows changes of size and color.

6. 2. Memorable
• A few seconds is all it takes to make a first
impression, but you need to make sure your
logo makes a lasting impression as well.

7. 3. Timeless
• You want your logo to be able to stand the
test of time. Focus on your brand rather than
what the latest trends are.

8. 4. Versatile
• Versatility will make your logo flexible enough
to be used in any occasion. Logo can be use in
variety of sizes; color or monochrome

9. 5. Appropriate
• Your logo must be tailored to your audience
and appropriate for your business.