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1. Alternative
media
Mass
media
Alternative
Mission
and
Alternative
Media:
Challenges
for the new
millennium

2. ALTERNATIVE
MEDIA
Global to
local
Local to global
Cheap,
available
Effectiveness
Simple, plain
Easy access
to community
Development and social
change Democratic,
participatory
Against mass
media in promoting
culture of peace,
dialogue
Promote communitarian values and Individual
freedom
Inter-cultural
understanding
Purpose
Reaching the mass but
not for profit
Fair representation of minorities,
disabled, refugees…
Taking sides with
poor, labourers in
reporting
Voice of
the
voiceless
Culturally rooted, community building,
inter religious harmony
Praxis

3. Mass
Media
Market Pressure/Profit
motive/increasing space
Negative
/Stereotype
reporting as
Practice
Popularizing
strange things -
fundamentalism
Constructing
Realities:
Turning reality
into a myth…
Media refers to TV/Radio/Newspapers/Magazines/Internet…
Information
Communication
Entertainment
Rich, powerful,
professionals
get more space

4. Alternative
media
characteristics
Dialogic, democratic,
communitarian, local,
participation
Voice of
voiceless,
minorities
and others
Cheap, easy
access, non-
profit, simple,
non-
professional
Towards
Social
change,
human
dignity
and
development
Intercultural in nature,
culturally rooted, folk
culture, updated
interactive technology
Alternative
perspectives and
practices
Space for
disabled,
HIV/AIDs
infected,
refugees,
Eunuchs, and
less privileged
people
Promote a
culture of
peace and
harmony

5. Existential Pluralism?
Removing
Ignorance as
mission
No access to Mass Media and No access to Churches’
Media and so an attempt for an alternative media?

6. Possible Alternative Media are posters,
writings on the wall, loud speakers,
postcards, cards, cards, flannel boards,
pamphlets, tracts, notices boards, notices,
magazines, newspapers, puppets, slide
projectors, audio cassettes, VCDs, DVDs,
Video cassettes, VCRs, television,
computer, websites, Internet, radio and
special training programs and seminars,
groups, street theatre; some types are -
education, access to schools, festival
programmes, house-visits, worship,

7. Further Possibilities to explore –
- FM Radio Stations in colleges and
Schools for education and awareness
Narrowcasting, community radio…
- Local Cable Channel space or Cable
Channels
- Running a Newspaper for local
community
- Online broadcasting, webhosting,
networking the members of the church
and sending them clips of songs,
messages and information

8. Alternative
Media and
Mission
Sharing the
Gospel
Serving
Christian
Community
New Spirituality,
Alternative media
and mission
Ecumenical
Media as
alternative
Interacting wit
Communities
Networking
different
Communities
Alternative
Media for
Development
Net as
Alternative
Media
Training Priests
and
Missionaries
Banking the
Knowledge
Alternative - Media
Education as
mission
Alternative
media and
cultural groups

9. Examples of Alternative Media
Street Theatre Programmes
for HIV/AIDs Awareness
ICT for Development Training
NGOs in Bangladesh
Thailand Training NGOs

10. Poster Campaign against HIV/AIDs

11. Protest, Bridging,
advocacy and Dialogue
as AM principles for
Mission

12. Taking
Technology
to Villagers