1. Codes and Conventions of Newspaper Advertisements
• Print and trailer advert must come from the same campaign,
same slogan and same theme. Must clearly link.
• Block of colour behind information and title.
• TV company logo position is dependent on which channel you
use and also on the where the key position is.
• Main strong key, bold and central image which creates a
narrative for the programme-summing it up.
• To keep the audience interested and focused the writing is kept
to a minimum.
• Catchy slogan which links to the documentary.
• Scheduling included.
• Title
• A4 landscape.
