Partial business plan my partner and me developed a few years ago. This section describes the advantages of the product to various types of users.

1. Business Plan
C.mj : The Press Tool
19.02.2007
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2. The Idea
C.mj : The Press Tool
19.02.2007
Imagine that you take all of the world’s newspapers + magazines...
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3. The Idea
Main modules of C.mj interface (simplified)
19.02.2007
C.monjournal
the written Press Vi
S Pr Se
Vi
Se
N Pr S
S R
M
C. Pri
Se
F
PD O
Print
Web
Device
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4. The Product
Main modules of C.mj interface
19.02.2007
View by:
Country
Source
Presse Index
Discovery Search Print
View by: Content
Language
Search Web
Content
News Audio/video
Presse Content Search
Buzz
Social Research/
Network/ MyPresse Archive
Workgroup Folders
C.mj
personalised Primary interfaces
Secondary interfaces
Functions
Print Digital
outputs outputs
Outputs
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5. The Product
Consumption of C.mj by outlet
19.02.2007
Blogs / websites/ vod (appletv)
(i.e. embedded text + services in personal pages + other devices)
C.mj Desktop application + widget
Print @ kiosque
(i.e. ability to work offline)
Start Pages C.mj Website
C.mj
(e.g. Netvibes,etc...) (i.e. http://www.cmj.net)
Printed as supplements
Print @ home/office
(i.e. existing subscribers receive C.mj inserts)
Portable devices
(e.g. mobiles...)
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6. The Product
Main benefits of C.mj for the Reader
19.02.2007
Access to global + multi-lingual printed news sources
in one simple, unified, seamless, high-quality interface
(International, National, Regional)
Learn more on time-sensitive topics
Keep up-to-date on general interests : mix + match
(i.e. rich topic dossiers created automatically from semantic searches)
(i.e. build and subscribe to a query which automatically displays...)
Organise research + discovery process
Visualise global news trends C.mj (i.e. archive folders + highlights + simple metadata enrichment)
in real-time + cutting-edge graphics
Opportunity to interact in an entirely
Create intelligence reports
new way with news sources + journalists
(i.e. compile information on a subject + include external files)
(i.e. podcasts, interview the journalist, etc...)
Automatic filter + layout for
electronic / print outputs of My Journal.
(Reduce information overload + access the service from any platform + device)
+ more uses :
General search within reliable sources
(i.e. preference for print centric searches + related web)
Opportunity to share + discover sources from other users in
the C.mj social network
Create collaborative research groups
Embed article content + layout in blogs / websites
Discover new sources
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7. The Stakeholders
Main benefits of C.mj for the Press
19.02.2007
Deliver your content to a self-selected, highly interested +
engaged audience (subscribers)
Encourage online users’ appetite for print-centric
Push print content + layout onto the web
content, to value trusted print sources...
while maintaining visibility of use + branding
Would you rather be next to blog or another
trusted paper? (offensive strategy in response to Web 2.0)
Rely on a solid IT platform capable Visualise + evaluate content performance, user
C.mj
of delivering your multi-media to millions feedback + user preferences using the C.mj
of people without technical hassle Press dashboard. Receive reports on consumer
(reliability + no cost) online patterns.
Opportunity to develop and test demand
Gain new global customers
for new multimedia / journalism 2.0
+ new demand (outside your existing market/
services
distribution area)
Earn additional revenue
from Advertising in the C.mj space
+ more benefits :
it’s free!
join network that allows you to deliver the C.mj as a
supplement, for free
une réponse concertée de l’industrie du print (recreate a mass
media on the Web instead of further fragmentation)
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8. The Stakeholders
Main benefits of C.mj for the Advertiser
19.02.2007
Access a self-selected, highly interested + engaged audience
(have chosen to subscribe to the C.mj service)
Visualise + evaluate advertising Deliver context-based advertising based
C.mj
performace using the C.mj on semantic search technology
Advertiser dashboard
Reach a global audience (demographic + geographical)
Deliver ads to specific users, specific geographic regions, ...
+ more uses :
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9. The Stakeholders
Main benefits of C.mj for the Distribution channel
19.02.2007
Access a self-selected, highly interested + engaged audience
Strong appetite for C.mj content Identify yourself with strong brands
C.mj
ensures high-use of service and high-value content proposition
Earn additional revenue from Advertising
in the C.mj space within your distribution channel
+ more uses :
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10. The Business Model
Revenue Model
19.02.2007
Publicités
Contenus Distribution channels
C.mj
(i.e. presse papier) (e.g. télécom; etc...)
Lecteurs
monthly subscription (low cost)
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11. The Business Model
Profit Distribution Model
19.02.2007
Publicités
Contenus Distribution channels
C.mj
(i.e. presse papier) (e.g. télécom; etc...)
Lecteurs
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12. The Business Model
Cost Model
19.02.2007
Server infrastructure
Software development
Content C.mj
Bandwidth
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