1. The Business of Social Media 1

2. Who am I? Entrepreneur Volunteer Greyhound foster parent Poker player Power yoga addict Juggler and unicycle owner 2

3. Social Media Experience @NationalEC www.facebook.com/NationalEC @OrlandoInc www.facebook.com/OrlandoInc @BuyLocalOrlando www.facebook.com/BuyLocalOrlando @SaveSunRail www.facebook.com/SaveSunRail 3

4. 2010 Web Traffic (Top 20) Google (1) (13) (15) (16) (20) Facebook (2) YouTube (3) Wikipedia (6) Blogger (8) Twitter (11) WordPress (17) www.alexa.com 4

5. Today’s Topics Facebook Twitter LinkedIn 5

6. Facebook - Profiles Profiles = Friends This is you…because YOU hopefully.. Have friends Are an individual Have a personal life Engage in conversations 6

7. Facebook - Pages Pages = “Likes” Company / Organization Professional Stimulate Interest / provide value Analytics* Custom URL (www.facebook.com/username) *This alone should encourage you to have a page! 7

8. Facebook - Analytics “Insights” Only available with pages Tracks activity on page Watch trends Offers demographic information Age, Gender, Location, Language 8

9. Facebook - Analytics 9

10. Facebook - Analytics 10

11. Facebook - Analytics 11

12. Facebook - Analytics 12

13. Facebook - Content Primarily Informational Articles relevant to your service or product Occasional information about your business Special deals Exclusive for fans/followers Make sure they are special 10% off – generally not very special 13

14. Facebook - Content 14

15. Facebook - Engagement Allow fans to post content Pay close attention to posts Default – receive emails for activity Ask questions Learn about your customers/clients Comment on fan posts Respond to negative posts publicly 15

16. Facebook - Ads 16

17. Facebook - Ads 17

18. Facebook - Ads 18

19. Facebook - Ads 19

20. Facebook - Ads Run several small campaigns Determine your goal Test regular ads and sponsored stories Different images Different landing pages Review results 20

21. Facebook - Deals 21

22. Facebook - Deals 22

23. Facebook - Deals 23

24. Twitter Based on SMS 140 character messages (tweets) Messages include text, links, pics, videos Create lists to focus conversation Broadcast to anyone listening / watching 24

25. Twitter Use #hashtags to mark & search topics www.search.twitter.com/advanced By date, geographic area, topic, sentiment Great listening tool 25

26. search.twitter.com 26

27. search.twitter.com 27

28. search.twitter.com 28

29. search.twitter.com 29

30. search.twitter.com What do you do with the results? Strike up a conversation Do not try to sell directly This is about creating relationships Learn about your competition 30

31. LinkedIn Professional Networking Great tool to find professional connections / resources Power is in groups Allowed to Join 50 – so join 50 31

32. LinkedIn Answers Great place to showcase expertise Provide value Find experts 32

33. LinkedIn 33

34. Tweetdeck 34

35. Which platform is right for you? Examine your business Survey your current customers Which platforms do they use? How do you currently communicate with them? Brick & mortar or virtual? B2B or B2C? 35

36. Which platform is right for you? Determine your time commitment Determine your goals In other words… revisit your marketing plan! 36

37. Listen Up! Create your listening posts Social Mention Google Alerts tweetbeep Your name Company name Competitor’s names 37

38. Engage Social media community is about sharing Ask questions, people will help you along the way Learn the lingo Make it professionally personal Find your voice 38

39. Engage Put your plan into action Commit time to maintain Use common sense Spam: not good in a can, inbox, or social media feed 39

40. Warning! Teenagers know social media It’s tempting, I know Would you hire a teen to run your entire marketing campaign? Basics are great Posting pics, links, etc Common sense to you Not to them 40

41. Take Home Points Create a plan with goals & pick your platforms Start small, grow with your comfort Tools, tools, tools Listen first It’s a community: place to share, not pitch 41

42. Take Home Points Engage: find your voice Go OFFLINE Facebook: Profile & Pages It’s social but not child’s play 42

43. Contact joshua@joshuacjohnson.com www.twitter.com/joshuacjohnson 43

44. Resources www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com 44

45. Resources http://business.twitter.com/twitter101 http://www.chrisbrogan.com/category/socialmedia/ http://www.readwriteweb.com/ 45