This document provides an overview of how to use Facebook effectively for communications and marketing. It discusses best practices for setting up a Facebook group, including making it globally accessible with a straightforward name and logo, providing fresh content like events and photos, having multiple administrators, and promoting the group. Tips are provided for marketing events through Facebook like using the RSVP feature and updating events if details change. Ways to get the first 25 members include sending a broadcast email with the group link, promoting it on your website and in newsletters, and having officers and board members join.

1. SOCIAL media 101 How to Get Started on Facebook Alumni Senate | April 16, 2010

3. Primer on Facebook

4. Social media’s role in your communications

5. Facebook best practices

6. Setting up a Facebookgroup

7. Marketing events through Facebook

8. How to get your first 25 members

10. What is social media Slides 3–6: Don Schindler to fill in Pick what we want. Make what we want. Share what we want. Flickr CC @Masahiro Ihara

11. What is social media Image by @scottyhendo

12. What is social media Image by @scottyhendo

13. What is social media Users desire it. Users expect it. Users demand it. Flickr CC @Ⅿeagan

14. Communications channels nd.edu alumni.nd.edu University social media Alum publications Website Social Media Newsletters Direct Mail Broadcast Email

19. Use RSVP feature

21. Include link on your website

22. Write an article for your newsletter

23. Promote the group at your events